I'm Burt Dellinger, a copywriter and creative leader based in Hickory, North Carolina. I bring a proven track record developing high-impact, award-winning campaigns across retail, B2B, manufacturing, home improvement, food service and lifestyle brands. I excel at editorial content, brand storytelling, and omnichannel marketing, turning complex ideas into clear, engaging creative for print, digital, video and broadcast. I thrive in collaborative environments—partnering with agencies, in-house teams, and C-suite stakeholders to elevate messaging and drive business results. From national promotions to training materials and thought leadership content, I craft compelling narratives that resonate with diverse audiences and translate into measurable performance.…

Burt Dellinger

I'm Burt Dellinger, a copywriter and creative leader based in Hickory, North Carolina. I bring a proven track record developing high-impact, award-winning campaigns across retail, B2B, manufacturing, home improvement, food service and lifestyle brands. I excel at editorial content, brand storytelling, and omnichannel marketing, turning complex ideas into clear, engaging creative for print, digital, video and broadcast. I thrive in collaborative environments—partnering with agencies, in-house teams, and C-suite stakeholders to elevate messaging and drive business results. From national promotions to training materials and thought leadership content, I craft compelling narratives that resonate with diverse audiences and translate into measurable performance.…

Available to hire

I’m Burt Dellinger, a copywriter and creative leader based in Hickory, North Carolina. I bring a proven track record developing high-impact, award-winning campaigns across retail, B2B, manufacturing, home improvement, food service and lifestyle brands. I excel at editorial content, brand storytelling, and omnichannel marketing, turning complex ideas into clear, engaging creative for print, digital, video and broadcast.

I thrive in collaborative environments—partnering with agencies, in-house teams, and C-suite stakeholders to elevate messaging and drive business results. From national promotions to training materials and thought leadership content, I craft compelling narratives that resonate with diverse audiences and translate into measurable performance.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Associate Editor at International Sleep Products Association
June 1, 2024 - November 1, 2025
Produced editorial features, product coverage, interviews and industry reports for two leading trade publications. Developed story concepts and collaborated with writers, designers, and industry partners. Edited and refined complex technical and business content for clarity and engagement.
Senior Copywriter at Midan Marketing
August 1, 2019 - February 1, 2024
Led creative development for national consumer and foodservice marketing programs within the meat industry. Produced omnichannel content including digital campaigns, social media, POS, web, print and video. Developed messaging frameworks, brand guidelines and scripts for client training and education. Collaborated with strategists, art directors and analysts to strengthen campaign performance and develop thought-leadership content.
Creative Copywriter at PlayPower, Inc.
April 1, 2017 - March 1, 2019
Wrote brand storytelling, product copy, and conceptual campaign content for a global manufacturer of commercial play, dock and shade structures. Partnered with marketing, engineering, and product teams to communicate safety, innovation and design features and develop sales presentation decks for all brands.
Senior Copywriter at Lowe’s Companies, Inc.
February 1, 2012 - February 1, 2017
Developed integrated marketing content across digital, broadcast, direct mail, and in-store channels. Created messaging for national promotions, seasonal campaigns and private brands. Collaborated with merchandising and marketing teams to support category-specific goals.
Copywriter (Contract) at Cohesion Business Technology – Lowe’s Companies, Inc.
February 1, 2008 - February 1, 2012
Supported Lowe’s internal and external marketing communications through a long-term contract role. Produced copy for digital tools, in-store communications, training materials, marketing programs and national advertising circulars.
Advertising Coordinator at MDI (Merchants Distributors LLC)
September 1, 2007 - February 1, 2008
Managed advertising projects for a major grocery wholesaler. Coordinated creative production, promotions, and vendor communications.
Creative Director of Copy / Editor-in-Chief / Account Executive at Synergy Ad Group / ROAM Magazine
April 1, 2004 - September 1, 2007
Directed creative development and editorial strategy for all agency and magazine content. Led client accounts, new business pitches, and publication production.
Senior Copywriter at Lowe’s Companies, Inc.
January 1, 2003 - April 1, 2004
Delivered copy for national retail marketing programs and national advertising circulars as part of Aquent contract placement.
Freelance Copywriter / Producer / Creative Consultant at Neanderthal Genius Creative Services
January 1, 1990 - Present
Provided freelance copywriting, production and creative consulting services.
Copywriter / Senior Copywriter / Interim Creative Director at Bradford Communications
October 1, 1989 - May 1, 1996
Created advertising and marketing content across print, broadcast, and collateral. Supported account strategy, new business development and campaign planning. Advanced to senior and interim creative leadership roles.
Creative Director / Senior Copywriter at Allen Finley Advertising
June 1, 1996 - April 1, 2000
Led copy and creative direction for regional and national accounts. Supported account strategy, new business development and campaign planning.
Associate Editor at International Sleep Products Association BedTimes and Sleep Savvy Magazines
June 1, 2024 - November 1, 2025
Produced editorial features, product coverage, interviews and industry reports for two leading trade publications. Developed story concepts and collaborated with writers, designers, and industry partners. Edited and refined complex technical and business content for clarity and engagement.
Copywriter (Contract) at Cohesion Business Technology / Lowe’s Companies, Inc.
February 1, 2008 - February 1, 2012
Supported Lowe’s internal and external marketing communications through a long-term contract role. Produced copy for digital tools, in-store communications, training materials, marketing programs and national advertising circulars.
Creative Director of Copy / Editor - in - Chief / Account Executive at Synergy Ad Group / ROAM Magazine
April 1, 2004 - September 1, 2007
Directed creative development and editorial strategy for all agency and magazine content. Led client accounts, new business pitches, and publication production.

Education

Bachelor of Science, Communications Media at Appalachian State University
January 11, 2030 - December 18, 2025
Bachelor of Science at Appalachian State University
January 11, 2030 - December 22, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Retail, Media & Entertainment, Professional Services, Consumer Goods, Wholesale & Distribution

Skills

Experience Level