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I am a highly experienced senior digital copywriter and content designer with a background in advertising, digital marketing, IT, finance, and cybersecurity. I shape brand voice and craft copy that drives results, with a track record of delivering integrated campaigns across TV, radio, print, digital, and social channels. I also have hands-on experience in UX writing for apps, chatbots, and voice assistants. I excel at aligning copy with business goals, mentoring teams, and streamlining workflows across cross-functional squads. I’ve led post-merger integrations, negotiated new web copy processes, and helped teams scale through documented writing standards and best practices.…I am a highly experienced senior digital copywriter and content designer with a background in advertising, digital marketing, IT, finance, and cybersecurity. I shape brand voice and craft copy that drives results, with a track record of delivering integrated campaigns across TV, radio, print, digital, and social channels. I also have hands-on experience in UX writing for apps, chatbots, and voice assistants. I excel at aligning copy with business goals, mentoring teams, and streamlining workflows across cross-functional squads. I’ve led post-merger integrations, negotiated new web copy processes, and helped teams scale through documented writing standards and best practices.

Patrick Goddard

Copywriter, Content Designer, Writer, +2

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I am a highly experienced senior digital copywriter and content designer with a background in advertising, digital marketing, IT, finance, and cybersecurity. I shape brand voice and craft copy that drives results, with a track record of delivering integrated campaigns across TV, radio, print, digital, and social channels. I also have hands-on experience in UX writing for apps, chatbots, and voice assistants. I excel at aligning copy with business goals, mentoring teams, and streamlining workflows across cross-functional squads. I’ve led post-merger integrations, negotiated new web copy processes, and helped teams scale through documented writing standards and best practices.…I am a highly experienced senior digital copywriter and content designer with a background in advertising, digital marketing, IT, finance, and cybersecurity. I shape brand voice and craft copy that drives results, with a track record of delivering integrated campaigns across TV, radio, print, digital, and social channels. I also have hands-on experience in UX writing for apps, chatbots, and voice assistants. I excel at aligning copy with business goals, mentoring teams, and streamlining workflows across cross-functional squads. I’ve led post-merger integrations, negotiated new web copy processes, and helped teams scale through documented writing standards and best practices.

Available to hire

I am a highly experienced senior digital copywriter and content designer with a background in advertising, digital marketing, IT, finance, and cybersecurity. I shape brand voice and craft copy that drives results, with a track record of delivering integrated campaigns across TV, radio, print, digital, and social channels. I also have hands-on experience in UX writing for apps, chatbots, and voice assistants.

I excel at aligning copy with business goals, mentoring teams, and streamlining workflows across cross-functional squads. I’ve led post-merger integrations, negotiated new web copy processes, and helped teams scale through documented writing standards and best practices.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Digital Copywriter / Senior Content Designer at Gen Digital (Avast, AVG, CCleaner and Avira)

May 1, 2023 - December 1, 2025

Delivered CRO and SEO copywriting and content design for global website teams, boosting software downloads and installs for four brands in the cybersecurity market. Leveraged prompt engineering with Microsoft Copilot and ChatGPT to accelerate content decision-making and elevate CRO performance. Championed copywriting and content design best practices, streamlining workflows across project management, web strategy, SEO, visual design, and leadership. Clarified decisions for non-creative stakeholders and balanced best practices with input from legal and product marketing. Strengthened post-merger integration by negotiating new workflow processes and mentoring new writers.

Copywriter at CCleaner (Part of Gen Digital)

March 1, 2020 - May 31, 2023

Primary in-house copywriter producing sales and marketing assets (in-app upgrade offers, landing pages, emails, blog content) that boosted brand engagement and revenue. Co-developed updated tone of voice guidelines and a writing style guide to ensure consistency and trust. Partnered with visual and UX designers to craft UX/UI copy and contributed to TV advertising voiceover scripts to strengthen the brand’s media presence.

Copywriter / UX Writer at Tata Consultancy Services (TCS)

September 1, 2018 - September 30, 2019

Created and edited UX writing for online customer portal prototypes in Figma; wrote customer interaction scripts for chatbot prototypes and virtual assistants; developed the team’s first content style guide; partnered with senior stakeholders to formulate white papers on digital transformation to reinforce thought leadership.

Junior Copywriter at University of Surrey

May 1, 2018 - August 31, 2018

Delivered prospectuses, web features and postgraduate course page updates; adapted brand tone for diverse audiences; transformed complex academic information into engaging materials; supported the wider marketing team with brand guidance and copywriting.

Copywriter and Social Media Executive at BORN Thinking Ltd

August 1, 2017 - March 31, 2018

Wrote regular social media copy for Facebook, Twitter, Instagram and LinkedIn; produced SEO copy for online articles and blogs across multiple sectors; collaborated with designers to create campaign concepts; proofread and edited copy.

Copywriter at Freelance Copywriting

January 1, 2017 - August 31, 2017

Developed creative concepts with the Creative Director and design team; wrote and edited copy for public and private sector clients across advertising, websites, radio scripts, online animations, films, recruitment ads, blogs, infographics and white papers.

Copywriter at SBW Advertising Bristol

January 1, 2016 - December 31, 2016

Developed creative concepts with the Creative Director and the wider design team; produced copy across campaigns for public and private sector clients, including radio scripts, online animations, films, website copy, recruitment advertising, print, blogs, infographics, white papers and tenders.