Market Research Manager at Bridgethorne, an IQVIA business

As an accredited MRS member I take a holistic approach and use the most appropriate qualitative and quantitative methodologies for UK and Global research projects. Experience spans FMCG, Health Care and Pet Food brands and own-labels, including Lyles Golden Syrup, Walkers Shortbread, Nature’s Way (salad), Lantmannen Unibake, Precision Biotics vitamins, Inova (first aid) and Hasbro. I lead on market/opportunity assessment, brand health tracking, concept testing, and development of consumer and shopper intelligence to inform category strategy. I manage the full project lifecycle: proposals, client liaison, fieldwork agencies, design of surveys and discussion guides, facilitation of in-depth interviews and focus groups, analysis, reporting and research debriefs, and final client presentations.

Senior Category Manager at Bridgethorne, an IQVIA business

Developed category vision and strategy for Bridgethorne and supported major retailers. Delivered retailer range reviews across Major Mults and Coop. Defended retailer de-list proposals. Listed targeted SKUs and NPD via compelling selling presentations. Managed and utilised retailer and consumer data (IRI / Nielsen / Kantar). Created and updated business tracking reports. Implemented strategic retail marketing plans across in-store and online.

Consumer Affairs Manager at Colgate-Palmolive

Progressed through several consumer-focused roles; developed consumer and shopper insights from direct contact with consumers. Built cross-functional relationships to inform product and brand strategies.

Key Account Manager at Colgate-Palmolive

Managed P&L accountability for Coop and Convenience channels; developed accounts and executed retailer strategies; collaborated with cross-functional teams.

Category Manager at Colgate-Palmolive

Developed and delivered category strategy for Sainsbury’s and Asda; created joint business plans and supported retailer partnerships.

Retail Environment Executive at Colgate-Palmolive

Identified and monitored performance gaps by channel; supported retail environment improvements; conducted cross-channel analysis to guide investments and promotions.

European Market Research Assistant at Colgate-Palmolive

Developed regional brand trackers and launch analyses; supported market research across Europe.