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Hi, I’m Anna Skotnikova, a Lisbon-based content creator specializing in UGC that tells a story, delivers clear value props, and leverages trend-driven formats. I blend my background in Marketing Product Management and Brand Management for SaaS, IT and fintech to craft content that drives performance metrics. I handle end-to-end UGC: concept development, scripting, shooting and editing, across beauty, lifestyle, apps and consumer products. I use tutorials, problem/solution formats, voice-overs, unboxing and reviews, and I actively apply AI tools to elevate video quality and speed up production.…Hi, I’m Anna Skotnikova, a Lisbon-based content creator specializing in UGC that tells a story, delivers clear value props, and leverages trend-driven formats. I blend my background in Marketing Product Management and Brand Management for SaaS, IT and fintech to craft content that drives performance metrics. I handle end-to-end UGC: concept development, scripting, shooting and editing, across beauty, lifestyle, apps and consumer products. I use tutorials, problem/solution formats, voice-overs, unboxing and reviews, and I actively apply AI tools to elevate video quality and speed up production.

Anna Skotnikova

Content Creator, UGC Creator, Content Producer, +1

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Hi, I’m Anna Skotnikova, a Lisbon-based content creator specializing in UGC that tells a story, delivers clear value props, and leverages trend-driven formats. I blend my background in Marketing Product Management and Brand Management for SaaS, IT and fintech to craft content that drives performance metrics. I handle end-to-end UGC: concept development, scripting, shooting and editing, across beauty, lifestyle, apps and consumer products. I use tutorials, problem/solution formats, voice-overs, unboxing and reviews, and I actively apply AI tools to elevate video quality and speed up production.…Hi, I’m Anna Skotnikova, a Lisbon-based content creator specializing in UGC that tells a story, delivers clear value props, and leverages trend-driven formats. I blend my background in Marketing Product Management and Brand Management for SaaS, IT and fintech to craft content that drives performance metrics. I handle end-to-end UGC: concept development, scripting, shooting and editing, across beauty, lifestyle, apps and consumer products. I use tutorials, problem/solution formats, voice-overs, unboxing and reviews, and I actively apply AI tools to elevate video quality and speed up production.

Available to hire

Hi, I’m Anna Skotnikova, a Lisbon-based content creator specializing in UGC that tells a story, delivers clear value props, and leverages trend-driven formats. I blend my background in Marketing Product Management and Brand Management for SaaS, IT and fintech to craft content that drives performance metrics.

I handle end-to-end UGC: concept development, scripting, shooting and editing, across beauty, lifestyle, apps and consumer products. I use tutorials, problem/solution formats, voice-overs, unboxing and reviews, and I actively apply AI tools to elevate video quality and speed up production.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Expert

Language

Russian

Fluent

English

Advanced

Portuguese

Beginner

Work Experience

Content Creator / UGC Producer at Independent / Self-employed

January 1, 2024 - Present

Produce end-to-end UGC videos across beauty, lifestyle, apps and consumer products. Develop creative concepts and write scripts based on trends and platform behavior. Film and edit videos optimized for Paid Social and organic performance. Use AI tools (Midjourney, Krea AI, Kling) to enhance visuals and speed up production. Analyze video performance and refine creatives based on metrics. Collaborate with creators and contractors, negotiate pricing and ensure quality control.

Project Manager /Account Manager at Ecwid by Lightspeed

November 1, 2022 - March 31, 2024

Managed communication with inbound and warm leads, consistently meeting and exceeding sales KPIs. Delivered product demos, showcasing functionality tailored to specific business needs. Performed upsells, prepared commercial proposals, and issued invoices. Guided clients through the entire project lifecycle — from first consultation to full launch. Trained clients on product usage and helped build effective e-commerce infrastructure. Oversaw implementation of products and custom solutions for clients worldwide.

Product Marketing Manager at Evotor

October 1, 2017 - February 28, 2022

Developed and implemented B2B/B2C marketing campaigns aligned with brand strategy. Managed dealer support, POS materials, and large-scale event branding (500+ attendees). Led brand identity creation including brandbook and visual assets. Created value propositions, messaging and product positioning for several hardware + SaaS offerings. Supported commercial teams with sales enablement, promotional materials, events and demo content.

Account Manager at R:TA

February 1, 2017 - October 31, 2017

Managed digital marketing and web development projects. Oversaw client communication, planning, and reporting on project KPIs.

Account Manager at Convergent Media Group

June 1, 2013 - February 28, 2017

Worked across account management and business development: prepared commercial proposals, development strategies, and creative concepts for client briefs. Attended meetings with new clients, presenting concepts and creative ideas. Conducted a period of cold calling to reach potential clients. Supported projects after handover: coordinating teams, deadlines, and client communication.