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Hi, I’m Craig Bailey. I’m a licensed motorbike rider with over 20 years of riding experience, and I draw on the discipline of Karate (Second Dan) and a decade of teaching to fuel my design process. I’ve built a career delivering brand systems, artworking, and studio leadership across global accounts, while navigating life with Multiple Sclerosis, which has taught me resilience, adaptability, and a relentless focus on quality. I’m inspired by film storytelling and visual style, and my travels to Japan, Australia, and Bora Bora broaden my cultural perspective and inform my work. You can view some of my projects at behance.net/rizzobaile691f. I continue to pursue design opportunities and collaborative projects that push creative boundaries.…Hi, I’m Craig Bailey. I’m a licensed motorbike rider with over 20 years of riding experience, and I draw on the discipline of Karate (Second Dan) and a decade of teaching to fuel my design process. I’ve built a career delivering brand systems, artworking, and studio leadership across global accounts, while navigating life with Multiple Sclerosis, which has taught me resilience, adaptability, and a relentless focus on quality. I’m inspired by film storytelling and visual style, and my travels to Japan, Australia, and Bora Bora broaden my cultural perspective and inform my work. You can view some of my projects at behance.net/rizzobaile691f. I continue to pursue design opportunities and collaborative projects that push creative boundaries.

Craig Bailey

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Hi, I’m Craig Bailey. I’m a licensed motorbike rider with over 20 years of riding experience, and I draw on the discipline of Karate (Second Dan) and a decade of teaching to fuel my design process. I’ve built a career delivering brand systems, artworking, and studio leadership across global accounts, while navigating life with Multiple Sclerosis, which has taught me resilience, adaptability, and a relentless focus on quality. I’m inspired by film storytelling and visual style, and my travels to Japan, Australia, and Bora Bora broaden my cultural perspective and inform my work. You can view some of my projects at behance.net/rizzobaile691f. I continue to pursue design opportunities and collaborative projects that push creative boundaries.…Hi, I’m Craig Bailey. I’m a licensed motorbike rider with over 20 years of riding experience, and I draw on the discipline of Karate (Second Dan) and a decade of teaching to fuel my design process. I’ve built a career delivering brand systems, artworking, and studio leadership across global accounts, while navigating life with Multiple Sclerosis, which has taught me resilience, adaptability, and a relentless focus on quality. I’m inspired by film storytelling and visual style, and my travels to Japan, Australia, and Bora Bora broaden my cultural perspective and inform my work. You can view some of my projects at behance.net/rizzobaile691f. I continue to pursue design opportunities and collaborative projects that push creative boundaries.

Available to hire

Hi, I’m Craig Bailey. I’m a licensed motorbike rider with over 20 years of riding experience, and I draw on the discipline of Karate (Second Dan) and a decade of teaching to fuel my design process. I’ve built a career delivering brand systems, artworking, and studio leadership across global accounts, while navigating life with Multiple Sclerosis, which has taught me resilience, adaptability, and a relentless focus on quality.

I’m inspired by film storytelling and visual style, and my travels to Japan, Australia, and Bora Bora broaden my cultural perspective and inform my work. You can view some of my projects at behance.net/rizzobaile691f. I continue to pursue design opportunities and collaborative projects that push creative boundaries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Artworker / Brand Guardian, Studio Manager / Designer at RWS – Small World Studio

April 1, 2018 - September 1, 2025

Creative Artworker within a global content production team; POS; Brand Guardian; Artwork; Presentation/Pitch Work; Design; National Advertising; Studio Manager. Worked on global campaigns and ensured brand standards across markets.

Creative Artworker at RWS – Small World Studio

April 1, 2018 - September 1, 2025

POS, Brand Guardian, Artwork, Presentation/Pitch work, Design, National Advertising, Studio Manager. Part of a large-scale global creative production service; oversaw global creative output and contributed to branding across markets.

Manager & Designer / Creative Artworker / Brand Guardian at Williams Lea Tag

September 1, 2009 - April 1, 2018

Established and led an in-house design studio producing print and digital advertising. Designed advertising, branding, stationery, folders, forms, posters and promotional material; website & web banner concepts; in-house design studio; studio management; recruitment; client liaising. Advanced from Creative Artworker to Deputy Studio Manager at Legal & General; Brand Guardian for DHL, collaborating with Meta to strengthen brand consistency, raise creative standards, and expand project scope. Work spanned ATL/BTL campaigns, tenders, logos, illustrations, and full project lifecycles, while overseeing global creative output and delivering brand training.

Manager & Designer at Williams Lea Tag

September 1, 2009 - April 1, 2018

Established and led an in-house design studio producing print and digital advertising; studio management; recruitment; client liaising; art direction and final proofing to ensure high-quality, on-brand deliverables. Progressed from Creative Artworker/Brand Guardian to Studio Manager and led cross-functional teams on major campaigns.

Manager & Designer Creative Artworker, Brand Guardian, Studio at Williams Lea Tag

September 1, 2009 - April 1, 2018

In-house design studio lead; design and artwork for advertising, branding, stationery, folders, forms, posters; website banners; studio management; recruitment; client liaison; brand training; brand guardian for DHL; oversaw global creative output and extended project scope.

Manager & Designer (Creative Artworker, Brand Guardian, Studio) at Williams Lea Tag

September 1, 2009 - April 1, 2018

Established and led an in-house design studio delivering print and digital advertising; recruited and mentored designers; client liaison; art direction and final proofing; contributed to brand governance and training. Worked on major accounts and developed brand systems later adopted company-wide, including DHL brand governance and collaboration with external agencies for global campaigns.

Creative Artworker at Pelican Studios

September 1, 2007 - July 1, 2009

Brand/campaign guardianship; advertising; localization and transcreation; artwork; automated systems – Canva and Adobe Express; design; presentation/pitch work; studio design.

Studio Manager/Designer at iFinda Education

January 1, 2006 - August 31, 2007

Studio Manager/Designer at iFinda

January 1, 2006 - August 1, 2007

Studio management and design; broad responsibilities across creative production and artwork, supporting a busy design environment.

Creative Artworker

July 1, 2005 - January 1, 2006

Took time out for Around the World Adventure; created bespoke pod marketing suites, signage, hoarding and exhibitions; contributed to design pitches, brochures, literature, identity and branding; property marketing; design, illustration and artwork; multimedia.

Creative Artworker at Around the World Adventure

July 1, 2005 - January 1, 2006

Creative Artworker in a small design and multi-media team. Responsibilities ranged from creative to technical artwork, illustration and a touch of interaction design. Produced bespoke pod marketing suites, signage, hoarding and exhibitions; designed pitches, brochures, literature, identity and branding; managed property marketing; contributed artwork and multimedia production.