I'm a User Experience (UX) Researcher specialising in ecommerce, conversion optimisation, and product discovery - with experiance spanning across enterprise, retail, consulting, and high-growth tech. Over the past 5+ years, I've led mixed method UX research independently, translating UX pain points into clear, prioritised and measureable actions. Most recently, at Country Road Group, I owned UX research across the entire digital customer journey - from acquisition and marketing channels through to checkout, delivery and post-purchase experiences. I've quantified UX pain points by conversion uplift and revenue opportunity, embedded CRO testing into delivery and partnered closely with design, development, marketing and customer service teams to turn insight into action. My strengths are in UX research that directly informs commercial decisions, running end-to-end user research independently, synthesising complex data into clear actionable insights and working fast in sprint-based teams. I now work with multi-displinary ecommerce teams, ranging from marketing teams, digital product and strategist who require specialised UX research capabilities.…I'm a User Experience (UX) Researcher specialising in ecommerce, conversion optimisation, and product discovery - with experiance spanning across enterprise, retail, consulting, and high-growth tech. Over the past 5+ years, I've led mixed method UX research independently, translating UX pain points into clear, prioritised and measureable actions. Most recently, at Country Road Group, I owned UX research across the entire digital customer journey - from acquisition and marketing channels through to checkout, delivery and post-purchase experiences. I've quantified UX pain points by conversion uplift and revenue opportunity, embedded CRO testing into delivery and partnered closely with design, development, marketing and customer service teams to turn insight into action. My strengths are in UX research that directly informs commercial decisions, running end-to-end user research independently, synthesising complex data into clear actionable insights and working fast in sprint-based teams. I now work with multi-displinary ecommerce teams, ranging from marketing teams, digital product and strategist who require specialised UX research capabilities.WWWW…