I’m Wendel Santos, a Creative Director and Brand & Digital Strategy leader with over 18 years shaping premium brands in e-commerce, gaming, and tech. I specialize in design-led experiences on WordPress and Shopify that drive conversions, with a strong focus on UX/UI, typography, and performance-driven web development. I collaborate across marketing, product, and leadership to translate business goals into compelling visual identities and effective campaigns. I’ve partnered with top talents and managed full rebrands and high-impact site overhauls under tight timelines.…

Wendel Santos

I’m Wendel Santos, a Creative Director and Brand & Digital Strategy leader with over 18 years shaping premium brands in e-commerce, gaming, and tech. I specialize in design-led experiences on WordPress and Shopify that drive conversions, with a strong focus on UX/UI, typography, and performance-driven web development. I collaborate across marketing, product, and leadership to translate business goals into compelling visual identities and effective campaigns. I’ve partnered with top talents and managed full rebrands and high-impact site overhauls under tight timelines.…

Available to hire

I’m Wendel Santos, a Creative Director and Brand & Digital Strategy leader with over 18 years shaping premium brands in e-commerce, gaming, and tech. I specialize in design-led experiences on WordPress and Shopify that drive conversions, with a strong focus on UX/UI, typography, and performance-driven web development.

I collaborate across marketing, product, and leadership to translate business goals into compelling visual identities and effective campaigns. I’ve partnered with top talents and managed full rebrands and high-impact site overhauls under tight timelines.

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Skills

Experience Level

Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced

Work Experience

Creative Director at MAINGEAR
January 1, 2009 - January 1, 2025
Led a full company rebrand spanning logo design, website overhaul, apparel lines, and marketing assets to position MAINGEAR as a premium gaming PC brand. Designed and developed multiple high-conversion WordPress and Shopify experiences optimized for UX, CRO, and e-commerce performance. Created and launched branded product lines including custom gaming chairs, accessories, and limited-edition PCs, reinforcing premium storytelling and visual identity. Directed Meta and Google Ads campaigns supporting customer acquisition and online sales growth, providing cross-channel alignment for product launches. Collaborated with talent such as Deadmau5, Zedd, and Steve Aoki on custom builds and promotions, boosting brand visibility. Established and maintained a cohesive visual identity system across digital, product, and marketing touchpoints with emphasis on typography, visual hierarchy, and brand cohesion. Worked with marketing, operations, and leadership to align creative strategy with revenue g

Education

at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Retail, Professional Services, Consumer Goods

Skills

Experience Level