I'm Wendel Santos, a Creative Director and Brand & Digital Strategy Leader with 18+ years of experience building brand strategy, creative direction, and digital product design. I excel at UX/UI design and conversion-focused web development across WordPress and Shopify, delivering high-conversion sites and full overhauls. I partner with marketing, operations, and leadership to align creative with business goals, establish visual identity systems, and deliver pragmatic design solutions that improve user experience and drive revenue. I've led brand transformations, launched product lines, and collaborated with notable talent to boost brand credibility and performance.

Wendel Santos

I'm Wendel Santos, a Creative Director and Brand & Digital Strategy Leader with 18+ years of experience building brand strategy, creative direction, and digital product design. I excel at UX/UI design and conversion-focused web development across WordPress and Shopify, delivering high-conversion sites and full overhauls. I partner with marketing, operations, and leadership to align creative with business goals, establish visual identity systems, and deliver pragmatic design solutions that improve user experience and drive revenue. I've led brand transformations, launched product lines, and collaborated with notable talent to boost brand credibility and performance.

Available to hire

I’m Wendel Santos, a Creative Director and Brand & Digital Strategy Leader with 18+ years of experience building brand strategy, creative direction, and digital product design. I excel at UX/UI design and conversion-focused web development across WordPress and Shopify, delivering high-conversion sites and full overhauls.

I partner with marketing, operations, and leadership to align creative with business goals, establish visual identity systems, and deliver pragmatic design solutions that improve user experience and drive revenue. I’ve led brand transformations, launched product lines, and collaborated with notable talent to boost brand credibility and performance.

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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced

Work Experience

Creative Director at MAINGEAR
January 1, 2009 - January 1, 2025
Led a full company rebrand spanning logo design, website overhaul, apparel lines, and marketing assets, repositioning MAINGEAR as a premium gaming PC brand. Designed and developed multiple high-conversion WordPress and Shopify websites optimized for UX, CRO, and e-commerce performance. Created and launched branded product lines including custom gaming chairs, accessories, and limited-edition gaming PCs. Directed Meta and Google Ads campaigns supporting sustained customer acquisition and online sales growth. Collaborated with high-profile talent including Deadmau5, Zedd, and Steve Aoki on custom PC builds and promotional campaigns, increasing brand visibility and credibility. Established and maintained a consistent visual identity system across digital, product, and marketing touchpoints. Partnered with marketing, operations, and leadership teams to align creative strategy with business objectives and revenue goals.

Education

at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Gaming, Consumer Goods, Manufacturing