I’m a London-based designer with a strong foundation in UI/UX, digital product design, and data-informed design. My work sits at the intersection of design, technology, and problem-solving. I design not just for visual appeal but for clarity, usability, and real-world impact. With experience spanning finance, healthcare, public services, and technology-driven products, I’m comfortable working in regulated, complex environments where precision and trust matter.
My core strengths include user-centred design, UX research, interaction design, and design systems, supported by a solid understanding of data, analytics, and AI-driven products. I’m skilled at translating complex requirements into intuitive, accessible interfaces and enjoy collaborating closely with engineers, data teams, and stakeholders to ensure designs are both desirable and technically feasible.
What differentiates me from other designers is my hybrid background. Alongside design, I have strong exposure to engineering, data, and AI, which allows me to think beyond screens, considering systems, workflows, scalability, and long-term product strategy. I’m equally comfortable designing a clean interface, facilitating stakeholder workshops, or grounding design decisions in research and data. Clients value me for being thoughtful, structured, and outcome-focused, bringing clarity to complexity and delivering designs that work in practice, not just in theory.
Employment and Project Experience
Software Engineer (AI & Data Projects) – Huawei Technologies
July 2023 – December 2023
Worked on data-driven and software engineering initiatives, contributing to AI-enabled solutions, system optimisation, and cross-functional technical delivery in a large-scale enterprise environment.
MSc Project Researcher (Artificial Intelligence for Engineering) – University of Hull
September 2025 – January 2026
Led an end-to-end research project applying LLMs to analyse time-series energy generation data, covering data engineering, model development, evaluation, and insight generation.
UI/UX & Digital Product Designer (Academic & Freelance Projects)
2024 – Present
Designed user-centred digital products across healthcare, finance, public sector, and AI-driven applications, delivering wireframes, prototypes, and design systems informed by research and data.
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