Anastasija Popova

Drove corporate growth strategy across marketing, business development, enterprise systems, and HR operations, driving organisational transformation and scalability. Directed corporate systems implementation and IT procurement strategy, managing vendor relationships and negotiating contracts to deploy enterprise SaaS solutions (Odoo ERP, Slack) that improved operational efficiency and cross-functional collaboration. Designed and deployed comprehensive employee lifecycle management processes for onboarding and offboarding, improving organisational effectiveness and employee experience. Directed brand strategy and digital transformation initiatives, managing complete company rebranding and optimising website and LinkedIn presence to enhance market visibility and lead generation. Managed IT procurement strategy and vendor relationships, negotiating contracts to maximise ROI on SaaS investments.

Drove corporate growth strategy across marketing, business development, enterprise systems, and HR operations, driving organisational transformation and scalability. Directed enterprise SaaS implementations (Odoo ERP, Slack), managed vendor relationships and negotiated contracts to deploy solutions that improved operational efficiency and cross-functional collaboration. Designed and deployed comprehensive employee lifecycle processes for onboarding and offboarding, enhancing organisational effectiveness and employee experience. Led brand strategy and digital transformation initiatives, overseeing rebranding and optimising website and LinkedIn presence to boost market visibility and lead generation. Negotiated IT procurement to maximise ROI on SaaS investments.

Architected multi-channel marketing across digital platforms, managed website design, branding, client acquisition, and retention; organized global educational conferences and retreats; conducted needs analysis and solution selling; ensured regulatory compliance across jurisdictions.