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I am an operations and business development professional with 10+ years of experience in corporate operations, event management, and stakeholder coordination. I excel at managing multiple initiatives, vendor relationships, budget oversight, and cross-functional collaboration. I am adept at designing and implementing systems, processes, and enterprise solutions that improve efficiency and collaboration across teams. I have led brand strategy and digital transformation programs, managed end-to-end marketing and business development initiatives, and built long-term partnerships with clients worldwide. I thrive in fast-paced environments, delivering results on schedule, and communicating clearly with stakeholders to turn ambitious ideas into measurable outcomes.…I am an operations and business development professional with 10+ years of experience in corporate operations, event management, and stakeholder coordination. I excel at managing multiple initiatives, vendor relationships, budget oversight, and cross-functional collaboration. I am adept at designing and implementing systems, processes, and enterprise solutions that improve efficiency and collaboration across teams. I have led brand strategy and digital transformation programs, managed end-to-end marketing and business development initiatives, and built long-term partnerships with clients worldwide. I thrive in fast-paced environments, delivering results on schedule, and communicating clearly with stakeholders to turn ambitious ideas into measurable outcomes.

Anastasija Popova

Marketing Strategist, Brand Strategist, Growth Marketer, +7

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I am an operations and business development professional with 10+ years of experience in corporate operations, event management, and stakeholder coordination. I excel at managing multiple initiatives, vendor relationships, budget oversight, and cross-functional collaboration. I am adept at designing and implementing systems, processes, and enterprise solutions that improve efficiency and collaboration across teams. I have led brand strategy and digital transformation programs, managed end-to-end marketing and business development initiatives, and built long-term partnerships with clients worldwide. I thrive in fast-paced environments, delivering results on schedule, and communicating clearly with stakeholders to turn ambitious ideas into measurable outcomes.…I am an operations and business development professional with 10+ years of experience in corporate operations, event management, and stakeholder coordination. I excel at managing multiple initiatives, vendor relationships, budget oversight, and cross-functional collaboration. I am adept at designing and implementing systems, processes, and enterprise solutions that improve efficiency and collaboration across teams. I have led brand strategy and digital transformation programs, managed end-to-end marketing and business development initiatives, and built long-term partnerships with clients worldwide. I thrive in fast-paced environments, delivering results on schedule, and communicating clearly with stakeholders to turn ambitious ideas into measurable outcomes.

Available to hire

I am an operations and business development professional with 10+ years of experience in corporate operations, event management, and stakeholder coordination. I excel at managing multiple initiatives, vendor relationships, budget oversight, and cross-functional collaboration. I am adept at designing and implementing systems, processes, and enterprise solutions that improve efficiency and collaboration across teams. I have led brand strategy and digital transformation programs, managed end-to-end marketing and business development initiatives, and built long-term partnerships with clients worldwide. I thrive in fast-paced environments, delivering results on schedule, and communicating clearly with stakeholders to turn ambitious ideas into measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Lithuanian

Advanced

Russian

Fluent

Work Experience

Head of Marketing, Corporate Strategy and Operations at ORI R Retreats

December 1, 2023 - October 1, 2025

Drove corporate growth strategy across marketing, business development, enterprise systems, and HR operations, driving organisational transformation and scalability. Directed enterprise SaaS implementations (Odoo ERP, Slack), managed vendor relationships and negotiated contracts to deploy solutions that improved operational efficiency and cross-functional collaboration. Designed and deployed comprehensive employee lifecycle processes for onboarding and offboarding, enhancing organisational effectiveness and employee experience. Led brand strategy and digital transformation initiatives, overseeing rebranding and optimising website and LinkedIn presence to boost market visibility and lead generation. Negotiated IT procurement to maximise ROI on SaaS investments.

Marketing and Business Development Manager at ORI R Retreats

April 1, 2023 - October 1, 2023

Led marketing and business development initiatives, shaping growth strategy across brand, operations, enterprise systems, and HR. Spearheaded rebranding and digital presence optimization (website and LinkedIn) to increase market visibility and lead generation; managed IT procurement and vendor relationships to maximise SaaS ROI. Implemented employee lifecycle processes to boost organisational effectiveness and employee experience.

Head of Business Development North and South America / Aviation Specialist at ORI R Retreats

August 1, 2022 - March 1, 2023

Conducted market research and competitive analysis to identify opportunities within North and South American carbon markets. Developed and executed a strategic business development plan to penetrate new markets and expand the Americas footprint. Exceeded sales targets through consultative selling and data-driven needs analysis. Built and managed a high-performing sales team, implementing coaching and talent development programs. Established KPIs and implemented CRM systems to track pipeline metrics and forecast accuracy.

Business Development Manager & Aviation Specialist at Carbon Trade Exchange (CTX) (Voluntary Carbon Market)

October 1, 2021 - August 1, 2022

Achieved top sales ranking for multiple consecutive months, delivering compelling sales presentations to C-suite executives and addressing ROI metrics. Managed sales pipeline and forecasting processes, enabling data-driven decision-making. Used consultative selling and relationship management to drive client acquisition and quota attainment.

Corporate Events Manager at Willis Towers Watson

November 1, 2015 - October 1, 2021

Managed a portfolio of 100+ corporate events annually, including executive-level programs and strategic partnerships with royal foundations, ensuring flawless delivery and stakeholder satisfaction. Negotiated vendor contracts, optimized budgets, and managed P&L. Led process improvements and implemented event management systems across global offices.

Corporate Events Assistant at Willis Towers Watson

November 1, 2014 - November 1, 2015

Managed reservations and upsold private dining spaces, conducted client show rounds, built guest relationships, and coordinated cross-departmental logistics to ensure seamless event execution. Maintained client relationships and prepared weekly forecasts, coordinating with kitchen, service, and management teams.

Private Dining Coordinator & Reservations Manager at Marcus Waring Restaurants - The Gilbert Scott

February 1, 2011 - November 1, 2014

Coordinated private dining reservations, upsold spaces, maintained guest relationships, and ensured high levels of guest satisfaction through proactive service and event coordination.

Head of Marketing, Corporate Strategy and Operations

December 1, 2023 - October 1, 2025

Drove corporate growth strategy across marketing, business development, enterprise systems, and HR operations, driving organisational transformation and scalability. Directed corporate systems implementation and IT procurement strategy, managing vendor relationships and negotiating contracts to deploy enterprise SaaS solutions (Odoo ERP, Slack) that improved operational efficiency and cross-functional collaboration. Designed and deployed comprehensive employee lifecycle management processes for onboarding and offboarding, improving organisational effectiveness and employee experience. Directed brand strategy and digital transformation initiatives, managing complete company rebranding and optimising website and LinkedIn presence to enhance market visibility and lead generation. Managed IT procurement strategy and vendor relationships, negotiating contracts to maximise ROI on SaaS investments.

Head of Business Development at ORI Retreats

April 1, 2023 - October 1, 2023

Developed and executed strategic business development plans to penetrate new markets, expand organisational footprint, and drive revenue growth. Led cross-functional collaboration to align product offerings with market needs and established partnerships to support growth initiatives.

Market Researcher & Business Development Manager | Aviation Specialist at Carbon Trade Exchange (CTX) (Volunteer Carbon Market)

August 1, 2022 - March 1, 2023

Conducted comprehensive market research and competitive analysis to identify trends, customer needs, and market opportunities within North and South American carbon markets. Developed and executed strategic business development plan to penetrate new markets and expand organisational footprint across Americas region. Exceeded sales targets through consultative selling and data-driven needs analysis. Built and managed a high-performing sales team with coaching and talent development programs. Established KPIs and implemented CRM systems to track pipeline metrics and forecast accuracy.

Business Development Manager & Aviation Specialist at Carbon Trade Exchange (CTX) (Volunteer Carbon Market)

October 1, 2021 - August 1, 2022

Managed sales pipeline and forecasting, delivering compelling value propositions to C-suite executives and driving customer acquisition and retention. Leveraged consultative selling techniques and strong relationship management to achieve quota attainment.

Head of Business Development North and South America / Aviation Specialist at ORI Retreats

April 1, 2023 - October 1, 2023

Led market development for the Americas and aviation partnerships; drove growth initiatives, partnerships, and strategic collaborations; oversaw end-to-end business development and cross-functional coordination for international programs.

Marketing and Business Development Manager at GREEN IPATH (Volunteer Carbon Market)

April 1, 2023 - October 1, 2023

Architected multi-channel marketing across digital platforms, managed website design, branding, client acquisition, and retention; organized global educational conferences and retreats; conducted needs analysis and solution selling; ensured regulatory compliance across jurisdictions.

Private Dining Coordinator & Reservations Manager at Marcus Warning Restaurants - The Gilbert Scott

February 1, 2011 - November 1, 2014

Managed private dining reservations; upsold spaces; conducted client show rounds; maintained guest relationships and retention; coordinated with kitchen and service teams.