I am a strategic business leader with 10+ years of experience driving growth across marketing, business development, and operations. I excel at transforming brands, building scalable processes, and delivering enterprise software solutions that boost efficiency and cross-functional collaboration. I thrive on stakeholder collaboration, leading high-performance teams, and turning data into ROI through multi-channel marketing, go-to-market strategies, and customer-centric experiences. I have led corporate events for global clients and negotiated complex vendor contracts to maximize value.

Anastasija Popova

I am a strategic business leader with 10+ years of experience driving growth across marketing, business development, and operations. I excel at transforming brands, building scalable processes, and delivering enterprise software solutions that boost efficiency and cross-functional collaboration. I thrive on stakeholder collaboration, leading high-performance teams, and turning data into ROI through multi-channel marketing, go-to-market strategies, and customer-centric experiences. I have led corporate events for global clients and negotiated complex vendor contracts to maximize value.

Available to hire

I am a strategic business leader with 10+ years of experience driving growth across marketing, business development, and operations. I excel at transforming brands, building scalable processes, and delivering enterprise software solutions that boost efficiency and cross-functional collaboration.

I thrive on stakeholder collaboration, leading high-performance teams, and turning data into ROI through multi-channel marketing, go-to-market strategies, and customer-centric experiences. I have led corporate events for global clients and negotiated complex vendor contracts to maximize value.

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Experience Level

Expert
Expert

Language

English
Fluent
Lithuanian
Advanced
Russian
Fluent

Work Experience

Head of Marketing, Corporate Strategy and Operations at ORI R Retreats
December 1, 2023 - October 1, 2025
Drove corporate growth strategy across marketing, business development, enterprise systems, and HR operations, driving organisational transformation and scalability. Directed enterprise SaaS implementations (Odoo ERP, Slack), managed vendor relationships and negotiated contracts to deploy solutions that improved operational efficiency and cross-functional collaboration. Designed and deployed comprehensive employee lifecycle processes for onboarding and offboarding, enhancing organisational effectiveness and employee experience. Led brand strategy and digital transformation initiatives, overseeing rebranding and optimising website and LinkedIn presence to boost market visibility and lead generation. Negotiated IT procurement to maximise ROI on SaaS investments.
Marketing and Business Development Manager at ORI R Retreats
April 1, 2023 - October 1, 2023
Led marketing and business development initiatives, shaping growth strategy across brand, operations, enterprise systems, and HR. Spearheaded rebranding and digital presence optimization (website and LinkedIn) to increase market visibility and lead generation; managed IT procurement and vendor relationships to maximise SaaS ROI. Implemented employee lifecycle processes to boost organisational effectiveness and employee experience.
Head of Business Development North and South America / Aviation Specialist at ORI R Retreats
August 1, 2022 - March 1, 2023
Conducted market research and competitive analysis to identify opportunities within North and South American carbon markets. Developed and executed a strategic business development plan to penetrate new markets and expand the Americas footprint. Exceeded sales targets through consultative selling and data-driven needs analysis. Built and managed a high-performing sales team, implementing coaching and talent development programs. Established KPIs and implemented CRM systems to track pipeline metrics and forecast accuracy.
Business Development Manager & Aviation Specialist at Carbon Trade Exchange (CTX) (Voluntary Carbon Market)
October 1, 2021 - August 1, 2022
Achieved top sales ranking for multiple consecutive months, delivering compelling sales presentations to C-suite executives and addressing ROI metrics. Managed sales pipeline and forecasting processes, enabling data-driven decision-making. Used consultative selling and relationship management to drive client acquisition and quota attainment.
Corporate Events Manager at Willis Towers Watson
November 1, 2015 - October 1, 2021
Managed a portfolio of 100+ corporate events annually, including executive-level programs and strategic partnerships with royal foundations, ensuring flawless delivery and stakeholder satisfaction. Negotiated vendor contracts, optimized budgets, and managed P&L. Led process improvements and implemented event management systems across global offices.
Corporate Events Assistant at Willis Towers Watson
November 1, 2014 - November 1, 2015
Managed reservations and upsold private dining spaces, conducted client show rounds, built guest relationships, and coordinated cross-departmental logistics to ensure seamless event execution. Maintained client relationships and prepared weekly forecasts, coordinating with kitchen, service, and management teams.
Private Dining Coordinator & Reservations Manager at Marcus Waring Restaurants - The Gilbert Scott
February 1, 2011 - November 1, 2014
Coordinated private dining reservations, upsold spaces, maintained guest relationships, and ensured high levels of guest satisfaction through proactive service and event coordination.
Head of Marketing, Corporate Strategy and Operations
December 1, 2023 - October 1, 2025
Drove corporate growth strategy across marketing, business development, enterprise systems, and HR operations, driving organisational transformation and scalability. Directed corporate systems implementation and IT procurement strategy, managing vendor relationships and negotiating contracts to deploy enterprise SaaS solutions (Odoo ERP, Slack) that improved operational efficiency and cross-functional collaboration. Designed and deployed comprehensive employee lifecycle management processes for onboarding and offboarding, improving organisational effectiveness and employee experience. Directed brand strategy and digital transformation initiatives, managing complete company rebranding and optimising website and LinkedIn presence to enhance market visibility and lead generation. Managed IT procurement strategy and vendor relationships, negotiating contracts to maximise ROI on SaaS investments.
Head of Business Development at ORI Retreats
April 1, 2023 - October 1, 2023
Developed and executed strategic business development plans to penetrate new markets, expand organisational footprint, and drive revenue growth. Led cross-functional collaboration to align product offerings with market needs and established partnerships to support growth initiatives.
Market Researcher & Business Development Manager | Aviation Specialist at Carbon Trade Exchange (CTX) (Volunteer Carbon Market)
August 1, 2022 - March 1, 2023
Conducted comprehensive market research and competitive analysis to identify trends, customer needs, and market opportunities within North and South American carbon markets. Developed and executed strategic business development plan to penetrate new markets and expand organisational footprint across Americas region. Exceeded sales targets through consultative selling and data-driven needs analysis. Built and managed a high-performing sales team with coaching and talent development programs. Established KPIs and implemented CRM systems to track pipeline metrics and forecast accuracy.
Business Development Manager & Aviation Specialist at Carbon Trade Exchange (CTX) (Volunteer Carbon Market)
October 1, 2021 - August 1, 2022
Managed sales pipeline and forecasting, delivering compelling value propositions to C-suite executives and driving customer acquisition and retention. Leveraged consultative selling techniques and strong relationship management to achieve quota attainment.

Education

Bachelor of Arts (Honours), Interior Design at University of the Arts London - London College of Communication
January 1, 2007 - January 1, 2010
Bachelor of Arts (Honours) Interior Design at University of the Arts London – London College of Communication
January 1, 2007 - January 1, 2010

Qualifications

High School / Gymnasium
January 1, 1992 - January 1, 2004
Psychologist- Consultant Certification
January 1, 2024 - December 19, 2025
Psychologist-Consultant Certification
January 1, 2024 - December 19, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Travel & Hospitality, Financial Services