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I’m a freelance writer and web editor with over a decade of experience delivering editorial content for luxury hospitality, lifestyle, and publishing brands. I’ve led content from concept to publication, built relationships with PRs and contributors, and regularly publish daily web content and monthly print features. I excel in SEO content writing, CMS-driven publishing (WordPress, Drupal, Joomla), HTML, and multimedia storytelling across websites, social channels, and newsletters, with a passion for storytelling, accuracy, and delivering engaging content across platforms.…I’m a freelance writer and web editor with over a decade of experience delivering editorial content for luxury hospitality, lifestyle, and publishing brands. I’ve led content from concept to publication, built relationships with PRs and contributors, and regularly publish daily web content and monthly print features. I excel in SEO content writing, CMS-driven publishing (WordPress, Drupal, Joomla), HTML, and multimedia storytelling across websites, social channels, and newsletters, with a passion for storytelling, accuracy, and delivering engaging content across platforms.

Sandrine Lester

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I’m a freelance writer and web editor with over a decade of experience delivering editorial content for luxury hospitality, lifestyle, and publishing brands. I’ve led content from concept to publication, built relationships with PRs and contributors, and regularly publish daily web content and monthly print features. I excel in SEO content writing, CMS-driven publishing (WordPress, Drupal, Joomla), HTML, and multimedia storytelling across websites, social channels, and newsletters, with a passion for storytelling, accuracy, and delivering engaging content across platforms.…I’m a freelance writer and web editor with over a decade of experience delivering editorial content for luxury hospitality, lifestyle, and publishing brands. I’ve led content from concept to publication, built relationships with PRs and contributors, and regularly publish daily web content and monthly print features. I excel in SEO content writing, CMS-driven publishing (WordPress, Drupal, Joomla), HTML, and multimedia storytelling across websites, social channels, and newsletters, with a passion for storytelling, accuracy, and delivering engaging content across platforms.

Available to hire

I’m a freelance writer and web editor with over a decade of experience delivering editorial content for luxury hospitality, lifestyle, and publishing brands. I’ve led content from concept to publication, built relationships with PRs and contributors, and regularly publish daily web content and monthly print features.
I excel in SEO content writing, CMS-driven publishing (WordPress, Drupal, Joomla), HTML, and multimedia storytelling across websites, social channels, and newsletters, with a passion for storytelling, accuracy, and delivering engaging content across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Content Writer / Web Editor (Freelance) at Gourmet Escapes Ltd

December 1, 2021 - Present

Getting website designed and developed; publishing monthly content across high-end hospitality; profiling restaurants, hotels, spas, and luxury suppliers; editorial commentary and industry news.

Web Editor at Kensington & Chelsea Review magazine

October 1, 2009 - May 1, 2025

Managing the editorial agenda, liaising with content providers, attending press events, and writing daily web content across fashion, arts, travel, and food; producing 4–6 web articles daily and editing contributor content.

Freelance Communications Editor - Print and Web at Catalyst Housing/Ealing Gateway Housing Trust

April 1, 2009 - September 30, 2009

Producing straplines, editing residents’ magazines, and creating training materials; editing information across marketing communications and landing pages.

Web Editor at Lawpack Publishing

November 1, 2006 - March 31, 2009

Producing product content for ecommerce; interviewing authors; managing commission schedules; repurposing print material for web; SEO-friendly content; author bios and FAQs.

In-house Digital Copywriter at DSGI retail plc (Dixons, PC World & Currys)

July 1, 2006 - October 31, 2009

In-house copywriter for corporate website and product content; supported marketing communications and POS materials; contributed to various freelance assignments and campaigns.

Managing Editor at BCR Publishing

April 1, 2004 - July 31, 2006

Set daily global financial news agenda; managed commissioning schedule; published multiple daily items and weekly headlines; developed best-practice articles; coordinated conference speakers.

PR/Copywriter at Bhera Ltd

September 1, 2002 - March 31, 2004

Direct mail campaign concepts; copy and design for co-branding; print materials; liaised with printers and UK head office; managed content across marketing materials.

Newsdesk Editor at Newswatch Ltd

July 1, 2001 - January 31, 2002

Developed lifestyle and entertainment content ideas; researched, interviewed, and authored web copy across interiors, fashion, entertainment and travel; met daily deadlines.

Freelance Showbiz News Writer at World Entertainment News Network (WENN) Press Agency

October 1, 2000 - January 31, 2001

Sourced and wrote entertainment news copy for wires; ensured accuracy with duty sub-editor; distributed to wires.

Reservations Manager at Elizabeth House Hotel

June 1, 2000 - September 30, 2000

Managed group bookings; front desk operations; reservations and payments; maintained kitchen inventory for breakfast service.

Entertainment News and Beauty Writer at Streetchic Magazine

October 1, 1995 - March 31, 1998

Wrote film and music reviews, beauty content, horoscopes; contributed to bi-monthly publication; managed classified advertising.

Marketing Assistant at Fernsoft Ltd. (Syence Skincare)

October 1, 1993 - June 30, 1995

Editorial input to newsletter and mail-order catalogue; press coverage coordination; writing press releases; database management; customer queries.