Ivana Tocheva

Brand Manager at ROCKWOOL Bulgaria

Implemented successful marketing plans and projects, working closely with Brand Manager; Maintained brand awareness and executed effective campaigns; Provided exceptional customer support; Executed Google campaigns for ROCKWOOL Bulgaria; Improved SEO and drove website traffic.

Marketing and Advertising Specialist at AN Estmar Medical

Developed and executed branding strategies and digital marketing campaigns across multiple brands, ensuring consistency and strong market positioning. Led collaboration with NGOs, influencers, and industry partners, strengthening brand presence and driving awareness. Managed multi-channel marketing initiatives (social media, content marketing, and paid media) to increase customer engagement and loyalty. Tracked and analyzed brand performance metrics, optimizing marketing strategies for better reach and conversion. Worked closely with creative teams and external agencies to develop compelling brand stories and impactful campaigns.

Marketing Intern at Rockwool Bulgaria

Supported marketing activities, contributed to multi-channel campaigns, helped maintain brand awareness, and assisted with SEO improvements and campaign execution.

Marketing and Advertising Specialist at Rockwool Bulgaria

Supported marketing and advertising initiatives and contributed to digital campaigns.

Brand Manager at Nestmar Medical

Executed marketing and communication initiatives across multiple medical brands, operating within a regulated health care context. Structured and maintained brand consistency across digital channels and campaign materials. Coordinated external partners, content development, and digital activities to support awareness and engagement objectives.

Strategic Communications & Marketing Lead at Nestmar Medical

Led strategic communications and marketing initiatives across the organization's brands; coordinated cross-functional teams to drive awareness, engagement, and alignment with health care objectives.