I am a creative and performance-driven copywriter and digital marketing professional with expertise in SEO, content marketing, social media content creation, social media management, public relations, and affiliate management. I thrive at turning complex ideas into engaging content that drives brand growth and measurable results. I hold dual Master’s degrees in Advertising Management and Journalism & Mass Communications and am known for building strong partnerships, delivering high-impact campaigns, and consistently exceeding performance goals.

Desislava Dzhuvanova

I am a creative and performance-driven copywriter and digital marketing professional with expertise in SEO, content marketing, social media content creation, social media management, public relations, and affiliate management. I thrive at turning complex ideas into engaging content that drives brand growth and measurable results. I hold dual Master’s degrees in Advertising Management and Journalism & Mass Communications and am known for building strong partnerships, delivering high-impact campaigns, and consistently exceeding performance goals.

Available to hire

I am a creative and performance-driven copywriter and digital marketing professional with expertise in SEO, content marketing, social media content creation, social media management, public relations, and affiliate management. I thrive at turning complex ideas into engaging content that drives brand growth and measurable results.

I hold dual Master’s degrees in Advertising Management and Journalism & Mass Communications and am known for building strong partnerships, delivering high-impact campaigns, and consistently exceeding performance goals.

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Language

Bulgarian
Fluent
English
Fluent

Work Experience

Copywriter at Epkos EOOD
April 1, 2022 - Present
Delivered persuasive content across digital channels (web, social, email, ads) that boosted engagement and conversions. Developed SEO-focused copy, increasing search visibility and organic traffic. Created compelling campaign concepts, headlines, and taglines aligned with brand messaging. Collaborated with marketing and design teams to produce cohesive, high-performing campaigns. Recognized for balancing creativity with deadlines and consistently delivering quality under pressure. Managed brand social media presence, developing content calendars and optimizing content for reach and engagement. Produced multimedia content (captions, visuals, scripts) tailored for social media campaigns. Supported PR communication by developing messaging, announcements, and press-aligned content.
Affiliate Manager at Sierra Media LTD
June 1, 2021 - February 28, 2022
Built and scaled affiliate partnerships in the crypto and forex industries, driving measurable revenue growth. Negotiated with affiliates, publishers, and traffic sources to optimize ROI. Managed multiple campaigns, analyzing KPIs and applying data-driven improvements. Strengthened the company’s affiliate network, securing long-term partnerships with high-value affiliates.
Freelance Copywriter at Remote
October 1, 2019 - June 30, 2021
Specialized in producing conversion-driven content for the Forex and Online Trading industry. Crafted high-performing landing pages, ad copy, banners, and Google Ads that increased CTR and conversions. Designed and executed compliant marketing campaigns for regulated brands. Delivered successful email marketing campaigns that improved client acquisition and retention. Produced branded social media content to support clients’ digital presence.
Operational Accountant at Chipita Bulgaria
December 1, 2018 - March 31, 2019
Managed daily financial operations, vendor relations, and payroll with strong accuracy and compliance. Leveraged SAP & Excel to streamline reporting and provide insights to leadership. Contributed to cash-flow management and supported management in data-driven decision making.
Cease Administrator at Interoute Bulgaria
September 1, 2016 - February 28, 2018
Administered service cancellations and contract compliance using Siebel/Oracle. Calculated penalties, processed billing adjustments, and reduced financial risk. Acted as liaison between cross-functional teams (sales, billing, service delivery, account management). Delivered professional communication to clients regarding contract terminations.
Back Office at Société Générale Expressbank
September 1, 2009 - April 30, 2016
Processed domestic and international credits, loan contracts, and transfers with accuracy and confidentiality. Ensured regulatory compliance and proper documentation in all transactions. Built a reputation for precision, reliability, and strong organizational skills.
Freelance Copywriter at Freelance
October 1, 2019 - June 1, 2021
Specialized in producing conversion-driven content for the Forex and Online Trading industry. Crafted high-performing landing pages, ad copy, banners, and Google Ads that increased CTR and conversions. Designed and executed compliant marketing campaigns for regulated brands. Delivered successful email marketing campaigns that improved client acquisition and retention. Produced branded social media content to support clients’ digital presence.

Education

Master’s Degree in Advertising Management at University of National and World Economy, Sofia
January 1, 2021 - December 20, 2025
Master’s Degree in Journalism & Mass Communications at Sofia University
January 1, 2011 - January 1, 2015
Bachelor’s Degree in Political Science & International Relations at American University in Bulgaria
January 1, 2005 - January 1, 2009
Master's Degree in Advertising Management at University of National and World Economy
January 1, 2021 - January 31, 2026
Master's Degree in Journalism & Mass Communications at Sofia University
January 1, 2011 - January 1, 2015
Bachelor’s Degree in Political Science & International Relations at American University in Bulgaria
January 1, 2005 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Financial Services, Professional Services