Jessica has led social media operations for international leading brands, artists, fresh off-the-ground startups, and a wide spectrum of clients in between. Her vast experience exceeds merely ideating copy and content; Jessica's expertise in Digital Branding; Data Analysis, Popular Culture and Gender Studies provides her a strong foundation to be strategic and media literate. She has a deep cultural proficiency in connecting with human beings to evoke genuine emotion. This aids her in creating online communities and maintaining strong relationships with individuals. She incorporated these communities into global influencer campaigns, use cases, community spotlights, Instagram Live Streams, global TikTok campaigns, and Discord conversations while running accounts with a combined following of over 450,000 individuals. With deep knowledge and passion for analyzing data, Jessica utilizes back-end analytics and social media listening tools to add and refine divergent approaches to create successful channel-specific content. Jessica has 10+ years of experience in these fields and would love to apply these skillsets to engage communities in conversations to provoke thought and inspire change. At her core, she is dedicated to dismantling hegemonic media depictions. In addition to her media landscape expertise, she creates as a photo/videographer/editor, creative director, stylist, and makeup artist. She feeds her soul with global sounds, performances, and expression; while spending ample energy connecting, exchanging, and empowering with humans and nature.

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Jessica has led social media operations for international leading brands, artists, fresh off-the-ground startups, and a wide spectrum of clients in between. Her vast experience exceeds merely ideating copy and content; Jessica's expertise in Digital Branding; Data Analysis, Popular Culture and Gender Studies provides her a strong foundation to be strategic and media literate. She has a deep cultural proficiency in connecting with human beings to evoke genuine emotion. This aids her in creating online communities and maintaining strong relationships with individuals. She incorporated these communities into global influencer campaigns, use cases, community spotlights, Instagram Live Streams, global TikTok campaigns, and Discord conversations while running accounts with a combined following of over 450,000 individuals. With deep knowledge and passion for analyzing data, Jessica utilizes back-end analytics and social media listening tools to add and refine divergent approaches to create successful channel-specific content. Jessica has 10+ years of experience in these fields and would love to apply these skillsets to engage communities in conversations to provoke thought and inspire change. At her core, she is dedicated to dismantling hegemonic media depictions. In addition to her media landscape expertise, she creates as a photo/videographer/editor, creative director, stylist, and makeup artist. She feeds her soul with global sounds, performances, and expression; while spending ample energy connecting, exchanging, and empowering with humans and nature.

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Jessica has led social media operations for international leading brands, artists, fresh off-the-ground startups, and a wide spectrum of clients in between. Her vast experience exceeds merely ideating copy and content; Jessica’s expertise in Digital Branding; Data Analysis, Popular Culture and Gender Studies provides her a strong foundation to be strategic and media literate.

She has a deep cultural proficiency in connecting with human beings to evoke genuine emotion. This aids her in creating online communities and maintaining strong relationships with individuals. She incorporated these communities into global influencer campaigns, use cases, community spotlights, Instagram Live Streams, global TikTok campaigns, and Discord conversations while running accounts with a combined following of over 450,000 individuals. With deep knowledge and passion for analyzing data, Jessica utilizes back-end analytics and social media listening tools to add and refine divergent approaches to create successful channel-specific content.

Jessica has 10+ years of experience in these fields and would love to apply these skillsets to engage communities in conversations to provoke thought and inspire change. At her core, she is dedicated to dismantling hegemonic media depictions. In addition to her media landscape expertise, she creates as a photo/videographer/editor, creative director, stylist, and makeup artist. She feeds her soul with global sounds, performances, and expression; while spending ample energy connecting, exchanging, and empowering with humans and nature.

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Language

English
Fluent
German
Intermediate
Spanish; Castilian
Beginner

Work Experience

Social Media Content Creator at Femtasy & Satisfyer / Fun Factory
February 1, 2025 - August 31, 2025
Concepted storyboards, shot, & edited new content pieces for Instagram, TikTok Developed data-driven content calendar to refresh creative fatigue Developed & managed a team of content producers to enhance the pipeline Interviewed users to identify key purchase points to enhance SEO & ad spend
Social Media Consultant at One Leaf Wellness
February 1, 2024 - May 31, 2024
Conducted a thorough audit/data-driven analysis of the client's Instagram presence to forecast future trends & implement a revitalized media strategy Developed a 4-month content calendar defining tone of voice & visual language Prepared a final report on the Instagram strategy, with a summary of the achievements/challenges & actionable recommendations for future growth.
Social Media & Community / Founders Associate at GASM
April 1, 2023 - September 30, 2024
Social media: created robust monthly content calendar, led copywriting & design of all media assets, managed all media platforms & conducted weekly data analysis Design: Brand Identity, IG, LinkedIn, newsletter, blog, posters, & merch App development: designed course layouts & implemented responsive code Community: ideated/hosted events, panels, livestreams Partnerships: outreach/relationship building with key stakeholders & field specialists Website: developed blog w data-driven SEO keywords PR: identified key metrics to measure & evaluate the effectiveness of PR campaigns
Community & Program Freelance at STARTUP AUTOBAHN
April 1, 2021 - September 30, 2021
Owned creative concepting & content creation for internal & external global comm teams Selected speakers for global conferences, developed questions for international panels with global partners (Bosch, Mercedes-Benz, Porsche, BASF & more) Grew social media following by 40% - gained over 550,000 impressions for EXPO 10 English copywriter for all media channels & publications Conducted monthly event planning & led production of in-person & virtual events production
Social Media / Community Lead at Endel
April 1, 2021 - August 31, 2022
Ideated copy, visuals & a comprehensive content calendar for all Endel social channels Increased IG following from 18K to 100K, engagement by 30% & LinkedIn following by 50% Created successful global media campaigns with Republic Records, Universal Music Group & Leaving Records, alongside artist campaigns/assets for collaborating artists: James Blake, Nailah Hunter, FACESOUL, Ian Isiah, Richie Hawtin, Ta-Ku & more Ideated, led & managed Discord events/IG Live Streams with field specialists & artists Built community & influencer network for use-cases, challenges & campaign involvement Conducted weekly data analysis of all KPIs to restructure & add divergent approaches while leading a team of 5 in daily operations
Creative Director, Media Consultant, Videographer at Freelance
January 1, 2021 - Present
Working with local & international musicians to visualize their art & create strategic data-driven content rollout plans Working with artists to redefine their social media presence, visual branding & TOV Shot album covers/music videos, designed album art & merch for Annnahstasia, Aja Monet, Obongjayar, Allysha Joy, Zeitgeist Freedom Energy Exchange, Sonic Interventions & more Resident videographer/content creator for Berlin's XJazz Festival hosting artist/audience interviews & live show documentation: Lonnie Holley, Kahil El'Zabar, Annahstasia, Orchestra Baobab, Keiya, Joe Armon Jones Collaberating with international venues to shoot live shows & VJ at Blue Note Tokyo, Nublu NYC, Festaal Kruezberg, Gretchen & more Collaborated with: allflowersgroup - drinksumwtr, Leaving Records, Republic Records, Universal Music Group, Sony Music, Mushroom Hour Half Hour, Agogo Records & more Resident videographer/VJ at 90Mil shooting live shows, & artist interviews: Reggie Watts, Blu Bone, Mitsune & many more
Community Lead at Depop
August 1, 2019 - December 31, 2020
Built a team of diverse influencer partners to host giveaways to engage US market Developed & ran biweekly pop-up events and managed budgets of 20K Created digital campaigns & competitions to drive engagement increase by 40% Worked with local musicians & artists to perform at events to engage Gen-Z market
Media & Sponsorship Freelance at Live Nation Entertainment
June 1, 2018 - August 1, 2019
Supported the 'Ones To Watch' team in researching & delivering emerging industry talent Developed sponsorship initiatives to improve experiential activations at festivals Assisted SVPs w acquisitions of new & existing brand partners for global venues & festivals Conducted extensive research on new sponsor categories to secure marketing contacts & partners across all live entertainment entities

Education

Bachelor of Science: Digital Branding, Data Analysis & Popular Culture at Syracuse University
August 1, 2017 - December 31, 2019
Magna Cum Laude & Dean's List National Society of Collegiate Scholars Global Gender Studies & Pop Culture|FREIE UNIVERSITÄT|Berlin, Germany at Freie Universität
December 26, 2025 - December 26, 2025
Global Gender Studies & Popular Culture at Freie Universität
January 1, 2020 - May 30, 2020

Qualifications

Magna Cum Laude & Dean's List National Society of Collegiate Scholars
December 31, 2017 - December 1, 2020

Industry Experience

Media & Entertainment, Other

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