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I am a partnerships and growth marketing leader with 10+ years driving global growth across Europe, the Middle East, Africa, and the Americas. I specialize in scalable digital partnerships and performance marketing, designing and executing multi-channel campaigns, managing seven-figure budgets, and leading cross-functional teams to deliver measurable ROI and revenue impact. I have a proven track record in CRM-driven growth (Salesforce, HubSpot), content and campaign optimization, and data-backed decisions to expand brand visibility and engagement. I am fluent in English, Spanish, and French, and I enjoy negotiating, building relationships, and representing brands with diverse stakeholders worldwide.…I am a partnerships and growth marketing leader with 10+ years driving global growth across Europe, the Middle East, Africa, and the Americas. I specialize in scalable digital partnerships and performance marketing, designing and executing multi-channel campaigns, managing seven-figure budgets, and leading cross-functional teams to deliver measurable ROI and revenue impact. I have a proven track record in CRM-driven growth (Salesforce, HubSpot), content and campaign optimization, and data-backed decisions to expand brand visibility and engagement. I am fluent in English, Spanish, and French, and I enjoy negotiating, building relationships, and representing brands with diverse stakeholders worldwide.

Juliana Cabrera Escobar

Growth Marketer, Brand Strategist, Marketing Strategist, +2

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I am a partnerships and growth marketing leader with 10+ years driving global growth across Europe, the Middle East, Africa, and the Americas. I specialize in scalable digital partnerships and performance marketing, designing and executing multi-channel campaigns, managing seven-figure budgets, and leading cross-functional teams to deliver measurable ROI and revenue impact. I have a proven track record in CRM-driven growth (Salesforce, HubSpot), content and campaign optimization, and data-backed decisions to expand brand visibility and engagement. I am fluent in English, Spanish, and French, and I enjoy negotiating, building relationships, and representing brands with diverse stakeholders worldwide.…I am a partnerships and growth marketing leader with 10+ years driving global growth across Europe, the Middle East, Africa, and the Americas. I specialize in scalable digital partnerships and performance marketing, designing and executing multi-channel campaigns, managing seven-figure budgets, and leading cross-functional teams to deliver measurable ROI and revenue impact. I have a proven track record in CRM-driven growth (Salesforce, HubSpot), content and campaign optimization, and data-backed decisions to expand brand visibility and engagement. I am fluent in English, Spanish, and French, and I enjoy negotiating, building relationships, and representing brands with diverse stakeholders worldwide.

Available to hire

I am a partnerships and growth marketing leader with 10+ years driving global growth across Europe, the Middle East, Africa, and the Americas. I specialize in scalable digital partnerships and performance marketing, designing and executing multi-channel campaigns, managing seven-figure budgets, and leading cross-functional teams to deliver measurable ROI and revenue impact.

I have a proven track record in CRM-driven growth (Salesforce, HubSpot), content and campaign optimization, and data-backed decisions to expand brand visibility and engagement. I am fluent in English, Spanish, and French, and I enjoy negotiating, building relationships, and representing brands with diverse stakeholders worldwide.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

French

Advanced

Work Experience

Sales and Marketing Manager (Remote) at Dal Engineering Group

September 1, 2018 - Present

Designed and executed multi-channel digital campaigns to grow brand visibility by 38% across Europe, the Americas, the Middle East and Africa; used email marketing, SEO content, webinars and social media to attract and nurture partners and customers. Built and managed a performance-driven pipeline using Salesforce and HubSpot, integrating CRM with outbound and inbound campaigns to generate 30–50 SQLs per quarter and improve conversion and account expansion. Negotiated and managed strategic partnerships with vendors, distributors and media/event organizers, allocating a multi-million-euro annual budget based on ROI and shifting spend toward the highest-performing channels. Managed an average €1.5M ticket size in technical solution sales (automation software, electrical systems, complex industrial technologies). Led a 15-member international team focused on content, partner engagement and campaigns.

Product Marketing Manager (Remote) at Dal Engineering Group

July 1, 2018 - Present

Owned go-to-market strategy and lifecycle marketing for a key product line, increasing adoption by 40% through targeted campaigns and coordinated promotion with internal and external stakeholders.

Sales and Marketing Specialist at Dal Engineering Group

June 1, 2014 - July 1, 2018

Organized and represented the company at B2B international events, generating over 150 qualified leads per event; developed SEO-optimized content and strategic email marketing campaigns, enhancing client retention by 25%; built Business Development operations from zero and executed market-entry strategies for new regions, opening relationships with EPCs, distributors, and tech partners.

Sales and Operations Specialist at Acemar

October 1, 2014 - May 1, 2016

Supported global trading operations across Europe and LATAM, coordinating pricing, logistics and compliance for multi-country exports; implemented targeted business development and operational improvements that increased efficiency by 27%, supporting scalable growth and better customer service.

Trainee - Assistant at Colombian Embassy

February 1, 2013 - June 1, 2013

Promoted webinars and digital initiatives; conducted market research on Nordic trends to increase engagement and identify new bilateral trade opportunities; analyzed and reported on 5 high-growth sectors in Nordic countries, supporting economic diplomacy and collaboration between public and private stakeholders.