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I am a marketing consultant with over 7 years of experience working with FMCG and food brands, helping businesses strengthen brand positioning, influence consumer decision-making, and translate strategy into measurable results. My expertise spans brand strategy, consumer insight, campaign development, retail communication, and content frameworks—always grounded in data, behavioral science, and real market dynamics. I hold a master’s degree focused on behavioral economics and sensory marketing, which allows me to design strategies that go beyond visibility and directly shape perception and choice. Clients work with me for clarity and structure. I approach each project with a critical, objective mindset, breaking complex problems into actionable frameworks and executable plans. I don’t offer generic ideas; I deliver tailored strategies that work under real operational constraints. I am particularly effective at aligning strategic thinking with hands-on execution, ensuring that insights turn into decisions, and decisions turn into impact.…I am a marketing consultant with over 7 years of experience working with FMCG and food brands, helping businesses strengthen brand positioning, influence consumer decision-making, and translate strategy into measurable results. My expertise spans brand strategy, consumer insight, campaign development, retail communication, and content frameworks—always grounded in data, behavioral science, and real market dynamics. I hold a master’s degree focused on behavioral economics and sensory marketing, which allows me to design strategies that go beyond visibility and directly shape perception and choice. Clients work with me for clarity and structure. I approach each project with a critical, objective mindset, breaking complex problems into actionable frameworks and executable plans. I don’t offer generic ideas; I deliver tailored strategies that work under real operational constraints. I am particularly effective at aligning strategic thinking with hands-on execution, ensuring that insights turn into decisions, and decisions turn into impact.

pelister

Brand Strategist, Marketing Strategist, Project Manager, +3

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I am a marketing consultant with over 7 years of experience working with FMCG and food brands, helping businesses strengthen brand positioning, influence consumer decision-making, and translate strategy into measurable results. My expertise spans brand strategy, consumer insight, campaign development, retail communication, and content frameworks—always grounded in data, behavioral science, and real market dynamics. I hold a master’s degree focused on behavioral economics and sensory marketing, which allows me to design strategies that go beyond visibility and directly shape perception and choice. Clients work with me for clarity and structure. I approach each project with a critical, objective mindset, breaking complex problems into actionable frameworks and executable plans. I don’t offer generic ideas; I deliver tailored strategies that work under real operational constraints. I am particularly effective at aligning strategic thinking with hands-on execution, ensuring that insights turn into decisions, and decisions turn into impact.…I am a marketing consultant with over 7 years of experience working with FMCG and food brands, helping businesses strengthen brand positioning, influence consumer decision-making, and translate strategy into measurable results. My expertise spans brand strategy, consumer insight, campaign development, retail communication, and content frameworks—always grounded in data, behavioral science, and real market dynamics. I hold a master’s degree focused on behavioral economics and sensory marketing, which allows me to design strategies that go beyond visibility and directly shape perception and choice. Clients work with me for clarity and structure. I approach each project with a critical, objective mindset, breaking complex problems into actionable frameworks and executable plans. I don’t offer generic ideas; I deliver tailored strategies that work under real operational constraints. I am particularly effective at aligning strategic thinking with hands-on execution, ensuring that insights turn into decisions, and decisions turn into impact.

Available to hire

I am a marketing consultant with over 7 years of experience working with FMCG and food brands, helping businesses strengthen brand positioning, influence consumer decision-making, and translate strategy into measurable results.

My expertise spans brand strategy, consumer insight, campaign development, retail communication, and content frameworks—always grounded in data, behavioral science, and real market dynamics. I hold a master’s degree focused on behavioral economics and sensory marketing, which allows me to design strategies that go beyond visibility and directly shape perception and choice.

Clients work with me for clarity and structure. I approach each project with a critical, objective mindset, breaking complex problems into actionable frameworks and executable plans. I don’t offer generic ideas; I deliver tailored strategies that work under real operational constraints.

I am particularly effective at aligning strategic thinking with hands-on execution, ensuring that insights turn into decisions, and decisions turn into impact.

Skills

Branding

Brand Identity

Experience Level

Branding

Expert

Language

Turkish

Fluent

English

Advanced

German

Intermediate

Work Experience

Marketing Manager at Food Tailors UK

September 1, 2017 - August 1, 2020

Developed and managed brands for franchises; managed marketing; developed strategic business plans; strategic planning; exhibitions.

Brand Assistant at Indomie Instant Noodle

August 1, 2020 - February 1, 2021

Brand support: assisted with brand strategy execution and maintained consistency across platforms; budget tracking and forecasting; ATL support for TV, radio, sponsorships and outdoor ads; TTL execution including social media and in-store events; monitoring campaigns and preparing reports; liaised with vendors and ensured cross-team alignment.

Brand Manager at BOCCHI Bagno

April 1, 2021 - February 1, 2022

Brand management and exhibitions coordination; developed brand initiatives and campaigns; supported marketing plan execution across channels.

Brand Manager at Indomie Instant Noodle

April 1, 2022 - May 1, 2024

Developed annual marketing budget and oversight; managed brand activities to enhance recognition; defined brand strategies and execution; created and monitored marketing budget; handled ATL including TV ads, sponsorships, and events; managed TTL activities including social media; oversaw exhibitions; corporate gifts.

Marketing Manager at BBM Food

November 1, 2024 - July 1, 2025

Coordinated with social media agencies to execute campaigns; planned and implemented in-store environment elements; conducted research for new ready-meal products; oversaw packaging design from concept to completion; strategized and managed monthly/weekly promotions; participated in in-store architectural design meetings; managed procurement and planning of in-store POP materials; led communications for special events; allocated and monitored digital marketing budgets; prepared comprehensive reports on marketing activities and outcomes.

Brand Manager at Danet Meat & Meat Products

August 1, 2025 - Present

Strengthened and maintained Danet’s brand position and perception; led in-store campaigns and shopper marketing; developed and executed ATL/BTL campaigns; managed digital marketing budgets and in-store POP materials; collaborated with vendors and external agencies to align marketing efforts; supported sustainability initiatives such as the 'Yesil Zeka' program; cross-functional coordination across sales, operations, and design teams.