pelister

Strengthened and maintained Danet’s brand position and perception; led in-store campaigns and shopper marketing; developed and executed ATL/BTL campaigns; managed digital marketing budgets and in-store POP materials; collaborated with vendors and external agencies to align marketing efforts; supported sustainability initiatives such as the 'Yesil Zeka' program; cross-functional coordination across sales, operations, and design teams.

Coordinated with social media agencies to execute campaigns; planned and implemented in-store environment elements; conducted research for new ready-meal products; oversaw packaging design from concept to completion; strategized and managed monthly/weekly promotions; participated in in-store architectural design meetings; managed procurement and planning of in-store POP materials; led communications for special events; allocated and monitored digital marketing budgets; prepared comprehensive reports on marketing activities and outcomes.

Developed annual marketing budget and oversight; managed brand activities to enhance recognition; defined brand strategies and execution; created and monitored marketing budget; handled ATL including TV ads, sponsorships, and events; managed TTL activities including social media; oversaw exhibitions; corporate gifts.