I'm Sakshi Bhat, a digital performance and growth leader with 8+ years of international experience driving acquisition, lifecycle, and revenue growth across e-commerce and SaaS. I have a proven track record managing €500K–€1.5M+ monthly media budgets, leading cross-functional teams, and scaling full-funnel strategies across EU, UK, US, and global markets. I excel in paid media, CRM automation, and data-driven optimization, with experience in both agency and brand-facing environments. I thrive on building data-informed strategies, collaborating with creative and analytics teams, and turning insights into measurable ROI for clients.

I'm Sakshi Bhat, a digital performance and growth leader with 8+ years of international experience driving acquisition, lifecycle, and revenue growth across e-commerce and SaaS. I have a proven track record managing €500K–€1.5M+ monthly media budgets, leading cross-functional teams, and scaling full-funnel strategies across EU, UK, US, and global markets. I excel in paid media, CRM automation, and data-driven optimization, with experience in both agency and brand-facing environments. I thrive on building data-informed strategies, collaborating with creative and analytics teams, and turning insights into measurable ROI for clients.

Available to hire

I’m Sakshi Bhat, a digital performance and growth leader with 8+ years of international experience driving acquisition, lifecycle, and revenue growth across e-commerce and SaaS. I have a proven track record managing €500K–€1.5M+ monthly media budgets, leading cross-functional teams, and scaling full-funnel strategies across EU, UK, US, and global markets. I excel in paid media, CRM automation, and data-driven optimization, with experience in both agency and brand-facing environments.

I thrive on building data-informed strategies, collaborating with creative and analytics teams, and turning insights into measurable ROI for clients.

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Language

English
Fluent
Hindi
Fluent
French
Beginner

Work Experience

Senior Performance Marketing Manager at Digital ads
March 1, 2025 - August 31, 2025
Led two performance marketing teams (15–20 people) including two managers, guiding acquisition, retention, and full-funnel strategy for domestic and international brands. Managed a high-value portfolio of 20–25 clients with monthly ad spends exceeding ₹1.5 crore. Delivered growth across beauty & skincare, real estate, education (IIT & specialist programs), home appliances, solar equipment (UK), footwear (US), home décor, scents, apparel, and other e-commerce verticals. Built scalable campaign structures, QA processes, reporting systems, and operational workflows for a fast-moving agency in a startup environment. Improved efficiency and performance across Google Ads, Meta Ads, and retention channels, achieving gains in CAC, ROAS, conversion rate, and LTV. Collaborated with marketplace teams, creative teams, and UGC creators to align content with market dynamics and platform behavior. Owned acquisition, remarketing, and lifecycle strategies with data-led segmentation and localized
Performance Marketing Manager at C2 - Confidential
September 1, 2019 - August 31, 2024
Managed a portfolio of 20+ clients with monthly spends up to ₹1 crore across luxury goods, beauty, FMCG, apparel, health supplements, home & kitchen appliances, consumer goods, OTT, and automotive. Improved CAC, conversion rates, and ROI through systematic experimentation, performance frameworks, and data-first decision-making. Introduced Retention Marketing and WhatsApp Automation, expanding service lines and driving incremental revenue. Built full-funnel scale-up strategies using structured testing, advanced segmentation, and channel-aligned execution. Led a team of 20+ analysts, ensuring capability development, performance oversight, and mentorship. Directed day-to-day campaign delivery—planning, optimization, KPI tracking, and performance reviews—ensuring consistent growth across accounts. Standardized onboarding, audits, analyst development, and best-practice playbooks that aligned the organization with industry standards.
Senior Executive Business Development & Digital Marketing at Global Computers India
January 1, 2014 - August 31, 2019
Hybrid role combining business development and digital marketing to support revenue growth for a B2B hardware supplier. Executed targeted digital initiatives including email outreach, LinkedIn prospecting, and niche B2B lead-gen campaigns for institutional buyers. Managed Google Ads for small-scale acquisition, optimized landing pages, and oversaw early-stage social presence. Developed tailored proposals and IT hardware solution bundles aligned to client procurement challenges, strengthening retention and repeat business. Conducted competitor benchmarking, pricing analysis, and CRM hygiene improvements to streamline sales processes and pipeline visibility. Managed key accounts, ensuring timely delivery, service reliability, and continuous client satisfaction.
Performance Marketing Manager at WalnutFolks Group
March 1, 2025 - August 1, 2025
Led performance strategy and execution for 20+ international clients with monthly media budgets totalling €1.5M+. Increased client ROI by optimizing cross-channel campaigns (Google, Meta) and integrating retention channels. Developed and standardised full-funnel frameworks from acquisition to retention for diverse markets (US, UK, EU). Managed and mentored a team of 15–20 performance and growth professionals. Built dashboards and QA processes to monitor KPI delivery and forecast performance. Collaborated with creative and UGC teams to enhance messaging for cross-market relevance.
Performance Marketing Manager — Digital ads // Digital ROI
September 1, 2019 - August 1, 2024
Owned performance marketing strategy and execution across multiple campaigns with emphasis on digital ads and ROI optimization. Managed campaign design, budgeting, and reporting; led lifecycle programs and contributions to B2B revenue growth. Worked from Pune, India with emphasis on cross-channel optimization and cross-functional collaboration.

Education

Bachelor of Technology - Information Technology at Kurukshetra University, Kurukshetra, India
January 11, 2030 - January 1, 2013
Bachelor of Technology - Information Technology at Kurukshetra University - India
January 11, 2030 - January 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Software & Internet, Retail, Media & Entertainment, Professional Services