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I am a passionate and experienced Senior Digital Product Designer and Creative Director with over 15 years in the industry. My journey has taken me through various sectors, allowing me to create impactful digital experiences that resonate with users. I thrive on collaboration and innovation, always seeking new ways to enhance the user experience through compelling design. I specialize in branding, UX/UI design, and digital product development. With a strong focus on building scalable systems and maintaining brand consistency, I enjoy working closely with cross-functional teams to bring creative visions to life. Outside of work, I engage in art therapy advocacy and explore my interests in film, technology, and storytelling.…I am a passionate and experienced Senior Digital Product Designer and Creative Director with over 15 years in the industry. My journey has taken me through various sectors, allowing me to create impactful digital experiences that resonate with users. I thrive on collaboration and innovation, always seeking new ways to enhance the user experience through compelling design. I specialize in branding, UX/UI design, and digital product development. With a strong focus on building scalable systems and maintaining brand consistency, I enjoy working closely with cross-functional teams to bring creative visions to life. Outside of work, I engage in art therapy advocacy and explore my interests in film, technology, and storytelling.

Dalia Elcharbini

Creative Director, Brand Designer, UI Designer, +7

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I am a passionate and experienced Senior Digital Product Designer and Creative Director with over 15 years in the industry. My journey has taken me through various sectors, allowing me to create impactful digital experiences that resonate with users. I thrive on collaboration and innovation, always seeking new ways to enhance the user experience through compelling design. I specialize in branding, UX/UI design, and digital product development. With a strong focus on building scalable systems and maintaining brand consistency, I enjoy working closely with cross-functional teams to bring creative visions to life. Outside of work, I engage in art therapy advocacy and explore my interests in film, technology, and storytelling.…I am a passionate and experienced Senior Digital Product Designer and Creative Director with over 15 years in the industry. My journey has taken me through various sectors, allowing me to create impactful digital experiences that resonate with users. I thrive on collaboration and innovation, always seeking new ways to enhance the user experience through compelling design. I specialize in branding, UX/UI design, and digital product development. With a strong focus on building scalable systems and maintaining brand consistency, I enjoy working closely with cross-functional teams to bring creative visions to life. Outside of work, I engage in art therapy advocacy and explore my interests in film, technology, and storytelling.

Available to hire

I am a passionate and experienced Senior Digital Product Designer and Creative Director with over 15 years in the industry. My journey has taken me through various sectors, allowing me to create impactful digital experiences that resonate with users. I thrive on collaboration and innovation, always seeking new ways to enhance the user experience through compelling design.

I specialize in branding, UX/UI design, and digital product development. With a strong focus on building scalable systems and maintaining brand consistency, I enjoy working closely with cross-functional teams to bring creative visions to life. Outside of work, I engage in art therapy advocacy and explore my interests in film, technology, and storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Arabic

Fluent

Work Experience

Senior Digital Designer & Creative Director at Rebelle Design

January 1, 2020 - Present

Lead and execute design across branding, digital products, websites, editorial systems, and immersive experiences. Develop visual identity systems, UX/UI design, e-commerce sites, and cross-platform campaigns. Build and maintain scalable design systems focused on usability and consistency; ensure alignment with overall creative strategy and business objectives.

Senior Digital Designer at Rank Media Agency

May 1, 2023 - July 1, 2024

Led the comprehensive rebrand of Canlan Ice Sports, including logo redesign, typography, color systems, and full brand guidelines. Designed national marketing campaigns and cross-platform assets, and developed a scalable visual identity system for multi-location implementation. Collaborated with leadership to elevate brand consistency and cultural relevance.

Digital & Web Designer at TD Bank

January 1, 2019 - January 1, 2020

Developed clean, accessible UI components aligned with brand and compliance standards. Designed cross-platform digital assets and custom brand-aligned infographics; collaborated with marketing teams to ensure strategic alignment.

Creative Director & Production Designer at SKYY Vodka

January 1, 2019 - June 1, 2019

Provided creative direction for SKYY Vodka’s global digital platforms; conceptualized and produced animated social campaigns and motion design assets for multi-platform use.

Senior Digital & Web Designer at SKYY Vodka

August 1, 2019 - October 1, 2019

Led digital and web design for SKYY Vodka campaigns, delivering high-impact UI and cross-platform assets.

Senior Digital & Web Designer at Impressions

January 1, 2023 - May 1, 2023

Led the design and rebrand for a year-long cosmetic clinic project; created visual identity system, UI kit, and a new responsive site focused on bookings and conversions.

Creative Direction & Web Designer at Boss Bidet

January 1, 2023 - May 1, 2023

Led complete brand identity development and e-commerce website design; produced UI kit, brand imagery and packaging concepts; delivered print-ready production files and cohesive brand across digital and physical touchpoints.

Senior Digital Designer at Rank Media Agency

January 1, 2019 - January 1, 2020

Led the comprehensive rebrand of Canlan Ice Sports, including logo redesign, typography, colour systems, and full brand guidelines. Designed and delivered national marketing campaigns and cross-platform assets across digital, print, environmental, and arena-based media. Developed a scalable visual identity system to ensure brand consistency across locations and business units. Partnered with executive leadership and marketing teams to elevate brand consistency, audience engagement, and cultural relevance across Canada.

Senior Digital Designer & Creative Director at Rebelle Design

January 1, 2023 - Present

Leading branding, digital product, and UX/UI design projects across various sectors. Designing scalable brand systems and creating high-fidelity prototypes optimized for usability and conversion.

Senior Digital Designer at Canlan Ice Sports

January 1, 2021 - June 1, 2022

Led the full rebrand of Canlan Sports, including the logo redesign and visual identity system. Designed campaign systems and marketing materials.

Front-End Web Designer at TD Bank

August 1, 2019 - October 1, 2020

Designed responsive UI components and user-facing web experiences. Collaborated with teams to align creative execution with brand standards.

Motion Designer at SKYY Vodka

July 1, 2022 - June 1, 2023

Conceptualized and designed motion-led social content systems. Developed visually engaging campaign assets aligned with brand strategy.