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I am a Creative Director with 18+ years of experience leading brand strategy, creative direction, and digital marketing for e-commerce and technology companies. I have proven expertise in branding, UX/UI design, conversion-focused web development, and performance marketing across WordPress and Shopify ecosystems. I have a track record of driving revenue growth, customer acquisition, and market leadership through high-impact creative strategy, cross-functional collaboration, and premium brand positioning.…I am a Creative Director with 18+ years of experience leading brand strategy, creative direction, and digital marketing for e-commerce and technology companies. I have proven expertise in branding, UX/UI design, conversion-focused web development, and performance marketing across WordPress and Shopify ecosystems. I have a track record of driving revenue growth, customer acquisition, and market leadership through high-impact creative strategy, cross-functional collaboration, and premium brand positioning.

wendel santos

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I am a Creative Director with 18+ years of experience leading brand strategy, creative direction, and digital marketing for e-commerce and technology companies. I have proven expertise in branding, UX/UI design, conversion-focused web development, and performance marketing across WordPress and Shopify ecosystems. I have a track record of driving revenue growth, customer acquisition, and market leadership through high-impact creative strategy, cross-functional collaboration, and premium brand positioning.…I am a Creative Director with 18+ years of experience leading brand strategy, creative direction, and digital marketing for e-commerce and technology companies. I have proven expertise in branding, UX/UI design, conversion-focused web development, and performance marketing across WordPress and Shopify ecosystems. I have a track record of driving revenue growth, customer acquisition, and market leadership through high-impact creative strategy, cross-functional collaboration, and premium brand positioning.

Available to hire

I am a Creative Director with 18+ years of experience leading brand strategy, creative direction, and digital marketing for e-commerce and technology companies. I have proven expertise in branding, UX/UI design, conversion-focused web development, and performance marketing across WordPress and Shopify ecosystems. I have a track record of driving revenue growth, customer acquisition, and market leadership through high-impact creative strategy, cross-functional collaboration, and premium brand positioning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

Work Experience

Creative Director at MAINGEAR

January 1, 2009 - January 1, 2025

Led MAINGEAR's full company rebrand, including logo design, website overhaul, apparel lines, and marketing assets to reposition the brand as a premium gaming PC brand. Designed and developed multiple high-conversion WordPress and Shopify websites optimized for UX, CRO, and e-commerce performance. Created and launched branded product lines (custom gaming chairs, accessories, limited-edition gaming PCs), ensuring cohesive product and web presentation. Directed Meta and Google Ads campaigns to drive customer acquisition and online sales, integrating creative strategy with performance marketing. Collaborated with high-profile talent (Deadmau5, Zedd, Steve Aoki) on custom builds and promotions to boost visibility. Established and maintained a consistent visual identity system across digital, product, and marketing touchpoints. Partnered with marketing, operations, and leadership to align creative strategy with business objectives and revenue goals, delivering measurable results.