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I am a Creative Director and Brand & Digital Strategy leader with 18+ years guiding premium brand identities and high-conversion e-commerce experiences. I specialize in brand strategy, creative direction, and digital marketing for software, hardware, and lifestyle brands, with a focus on Shopify and WordPress sites that optimize UX and CRO. Throughout my career I have led full-brand overhauls, launched apparel product lines, and built cohesive visual identity systems across websites, marketing assets, and product packaging. I thrive on cross-functional collaboration, product merchandising, and data-informed creative that balances aesthetics with revenue goals.…I am a Creative Director and Brand & Digital Strategy leader with 18+ years guiding premium brand identities and high-conversion e-commerce experiences. I specialize in brand strategy, creative direction, and digital marketing for software, hardware, and lifestyle brands, with a focus on Shopify and WordPress sites that optimize UX and CRO. Throughout my career I have led full-brand overhauls, launched apparel product lines, and built cohesive visual identity systems across websites, marketing assets, and product packaging. I thrive on cross-functional collaboration, product merchandising, and data-informed creative that balances aesthetics with revenue goals.

Wendel Santos

Creative Director, Brand Strategist, Brand Designer, +5

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I am a Creative Director and Brand & Digital Strategy leader with 18+ years guiding premium brand identities and high-conversion e-commerce experiences. I specialize in brand strategy, creative direction, and digital marketing for software, hardware, and lifestyle brands, with a focus on Shopify and WordPress sites that optimize UX and CRO. Throughout my career I have led full-brand overhauls, launched apparel product lines, and built cohesive visual identity systems across websites, marketing assets, and product packaging. I thrive on cross-functional collaboration, product merchandising, and data-informed creative that balances aesthetics with revenue goals.…I am a Creative Director and Brand & Digital Strategy leader with 18+ years guiding premium brand identities and high-conversion e-commerce experiences. I specialize in brand strategy, creative direction, and digital marketing for software, hardware, and lifestyle brands, with a focus on Shopify and WordPress sites that optimize UX and CRO. Throughout my career I have led full-brand overhauls, launched apparel product lines, and built cohesive visual identity systems across websites, marketing assets, and product packaging. I thrive on cross-functional collaboration, product merchandising, and data-informed creative that balances aesthetics with revenue goals.

Available to hire

I am a Creative Director and Brand & Digital Strategy leader with 18+ years guiding premium brand identities and high-conversion e-commerce experiences. I specialize in brand strategy, creative direction, and digital marketing for software, hardware, and lifestyle brands, with a focus on Shopify and WordPress sites that optimize UX and CRO.

Throughout my career I have led full-brand overhauls, launched apparel product lines, and built cohesive visual identity systems across websites, marketing assets, and product packaging. I thrive on cross-functional collaboration, product merchandising, and data-informed creative that balances aesthetics with revenue goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

Work Experience

Creative Director at MAINGEAR

January 1, 2009 - January 1, 2025

Led a full company rebrand spanning logo design, website overhaul, apparel lines, and marketing assets, repositioning MAINGEAR as a premium brand—apparel/product experience relevant to clothing/e-commerce projects. Designed and developed multiple high-conversion WordPress and Shopify websites optimized for UX, CRO, and e-commerce performance, with attention to mobile-responsive layouts and clear merchandising. Created and launched branded product lines including custom apparel and accessories, driving product presentation and visual merchandising decisions for online storefronts. Directed Meta and Google Ads campaigns to support sustained customer acquisition and online sales growth, aligning creative assets with performance marketing objectives. Collaborated with high-profile talent and partners on product integrations and promotional campaigns, elevating brand visibility and ensuring cohesive creative execution. Established and maintained a consistent visual identity system across