I am a Creative Director with 18+ years of experience leading brand strategy, creative direction, and digital marketing for e-commerce and technology companies. I have proven expertise in branding, UX/UI design, conversion-focused web development, and performance marketing across WordPress and Shopify ecosystems. I have repeatedly driven revenue growth and customer acquisition through high-impact creative strategy, cross-functional collaboration, and premium brand positioning.

wendel santos

I am a Creative Director with 18+ years of experience leading brand strategy, creative direction, and digital marketing for e-commerce and technology companies. I have proven expertise in branding, UX/UI design, conversion-focused web development, and performance marketing across WordPress and Shopify ecosystems. I have repeatedly driven revenue growth and customer acquisition through high-impact creative strategy, cross-functional collaboration, and premium brand positioning.

Available to hire

I am a Creative Director with 18+ years of experience leading brand strategy, creative direction, and digital marketing for e-commerce and technology companies. I have proven expertise in branding, UX/UI design, conversion-focused web development, and performance marketing across WordPress and Shopify ecosystems. I have repeatedly driven revenue growth and customer acquisition through high-impact creative strategy, cross-functional collaboration, and premium brand positioning.

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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced

Work Experience

Creative Director at MAINGEAR
January 1, 2009 - January 1, 2025
Led a full company rebrand spanning logo design, website overhaul, apparel lines, and marketing assets, repositioning MAINGEAR as a premium gaming PC brand while coordinating design and development resources to deliver a cohesive, launch-ready experience. Designed and developed multiple high-conversion WordPress and Shopify websites optimized for UX, CRO, performance tuning, and responsive behavior across devices. Created and launched branded product lines, managed content and product presentation to support e-commerce workflows. Directed Meta and Google Ads campaigns to support customer acquisition and online sales growth, integrating creative assets with landing pages and measuring performance to iterate on experience and messaging. Collaborated with high-profile talent on custom PC builds and promotional campaigns, aligning creative direction with technical producers and external partners for on-brand execution. Established and maintained a consistent visual identity system across d

Education

at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014
at The Art Institute
January 1, 2010 - January 1, 2012
at Union County College
January 1, 2012 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Gaming, Media & Entertainment, Software & Internet, Professional Services

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