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Hi, I’m John Slater. I’m a Senior eCommerce & Digital Growth Manager with 14 years’ experience driving revenue, conversion and profitability across websites, marketplaces and digital channels. I own end-to-end eCommerce operations, including strategy, trading, CRO, analytics, platform development and customer journeys. I’m highly commercial, data-driven and hands-on, with deep experience in Shopify, GA4, experimentation and lifecycle optimisation. I thrive on leading digital roadmaps, collaborating cross-functionally, and delivering measurable growth in fast-paced, scaling businesses.…Hi, I’m John Slater. I’m a Senior eCommerce & Digital Growth Manager with 14 years’ experience driving revenue, conversion and profitability across websites, marketplaces and digital channels. I own end-to-end eCommerce operations, including strategy, trading, CRO, analytics, platform development and customer journeys. I’m highly commercial, data-driven and hands-on, with deep experience in Shopify, GA4, experimentation and lifecycle optimisation. I thrive on leading digital roadmaps, collaborating cross-functionally, and delivering measurable growth in fast-paced, scaling businesses.

John Slater

Web Developer, Web Designer, Front-End Developer, +2

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Hi, I’m John Slater. I’m a Senior eCommerce & Digital Growth Manager with 14 years’ experience driving revenue, conversion and profitability across websites, marketplaces and digital channels. I own end-to-end eCommerce operations, including strategy, trading, CRO, analytics, platform development and customer journeys. I’m highly commercial, data-driven and hands-on, with deep experience in Shopify, GA4, experimentation and lifecycle optimisation. I thrive on leading digital roadmaps, collaborating cross-functionally, and delivering measurable growth in fast-paced, scaling businesses.…Hi, I’m John Slater. I’m a Senior eCommerce & Digital Growth Manager with 14 years’ experience driving revenue, conversion and profitability across websites, marketplaces and digital channels. I own end-to-end eCommerce operations, including strategy, trading, CRO, analytics, platform development and customer journeys. I’m highly commercial, data-driven and hands-on, with deep experience in Shopify, GA4, experimentation and lifecycle optimisation. I thrive on leading digital roadmaps, collaborating cross-functionally, and delivering measurable growth in fast-paced, scaling businesses.

Available to hire

Hi, I’m John Slater. I’m a Senior eCommerce & Digital Growth Manager with 14 years’ experience driving revenue, conversion and profitability across websites, marketplaces and digital channels. I own end-to-end eCommerce operations, including strategy, trading, CRO, analytics, platform development and customer journeys.

I’m highly commercial, data-driven and hands-on, with deep experience in Shopify, GA4, experimentation and lifecycle optimisation. I thrive on leading digital roadmaps, collaborating cross-functionally, and delivering measurable growth in fast-paced, scaling businesses.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager (e-commerce focused) at Charterhouse Holdings PLC

January 1, 2019 - Present

Owned end-to-end eCommerce performance across multiple online stores, with responsibility for revenue growth, conversion, AOV, retention and customer experience. Led digital roadmap planning and execution, prioritising platform improvements, UX enhancements, CRO initiatives and technical optimisation. Managed Shopify storefronts including theme optimisation, content updates, product launches, merchandising structure and ongoing QA. Drove conversion rate optimisation through structured A/B testing, funnel analysis, heatmaps and user behaviour insights. Worked closely with marketing teams to align acquisition, onsite experience and lifecycle activity, improving conversion quality and LTV. Built and optimised automated customer journeys across email and on-site touchpoints to support acquisition, conversion, retention and churn.

Senior eCommerce & Digital Growth Manager at Charterhouse Holdings PLC

January 1, 2015 - January 1, 2019

Scaled e-commerce revenue through CRO, UX optimisation and full-funnel digital strategy. Managed Shopify/Magento/WooCommerce builds over the years, leading development sprints, deploying code, improving site speed and performance. Built and optimised paid search strategy (Google Ads), increasing online share of company revenue from 15% to 70%. Ran A/B tests across pricing, offers and landing pages, improving CVR and AOV using data from GA, Hotjar and BI tools.

Web Developer at Charterhouse Holdings PLC

January 1, 2012 - January 1, 2015

Developed B2B projects including an ASP.NET eCommerce solution fully integrated with Salesforce, Magento eCommerce, WordPress microsites, online ticketing system and multiple HTML/PHP brochure sites.

Web Developer at Snake Lane Design

January 1, 2010 - January 1, 2012

Responsible for the design and development of customer websites. Created responsive websites with simple functionality, dynamic online booking, eCommerce and content management systems, focusing on usability, accessibility and engagement.

Web Designer at Snake Lane Design

January 1, 2007 - January 1, 2010

Designing layouts, architecture, functionality, structure, and strategies for clients; focused on pixel-perfect detailing and delivering engaging, accessible web experiences.