I am a passionate Social Media Assistant and Digital Marketing Specialist with a background in Fashion Design and a degree in Tourism. I thrive on creating strategies that resonate with diverse audiences and help brand stories come alive. My approach is to blend creativity with analytical thinking to drive engagement and results in the digital landscape. With a strong foundation in social media strategy and content creation, I enjoy connecting brands with their followers through visually appealing and purposeful content. My goal is to foster meaningful interactions and elevate brand presence across platforms, ensuring that every piece of content serves a purpose in our communication strategy.

Macarena Florencia Gimenez

I am a passionate Social Media Assistant and Digital Marketing Specialist with a background in Fashion Design and a degree in Tourism. I thrive on creating strategies that resonate with diverse audiences and help brand stories come alive. My approach is to blend creativity with analytical thinking to drive engagement and results in the digital landscape. With a strong foundation in social media strategy and content creation, I enjoy connecting brands with their followers through visually appealing and purposeful content. My goal is to foster meaningful interactions and elevate brand presence across platforms, ensuring that every piece of content serves a purpose in our communication strategy.

Available to hire

I am a passionate Social Media Assistant and Digital Marketing Specialist with a background in Fashion Design and a degree in Tourism. I thrive on creating strategies that resonate with diverse audiences and help brand stories come alive. My approach is to blend creativity with analytical thinking to drive engagement and results in the digital landscape.

With a strong foundation in social media strategy and content creation, I enjoy connecting brands with their followers through visually appealing and purposeful content. My goal is to foster meaningful interactions and elevate brand presence across platforms, ensuring that every piece of content serves a purpose in our communication strategy.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Social Media Assistant & Content Creator at Emel Digital
June 1, 2021 - Present
Developed brand growth through strategic creation and social media management. Enhanced audience engagement through effective content strategies and visual storytelling across multiple platforms.
Fashion Designer Intern at Fashion House XYZ
June 1, 2020 - May 1, 2021
Assisted in designing collections, preparing visual aids and presentations, and conducting market research to inform design decisions.

Education

Bachelor's Degree in Fashion Design at University of Buenos Aires
January 1, 2015 - January 1, 2019
Degree in Tourism at National University of La Plata
January 1, 2013 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment
    paper The Jewelers of Las Vegas

    This portfolio showcases a project created for a Las Vegas–based client using their own jewelry pieces. The client provided the original product images in PNG format, which I then curated, styled, and presented through a refined visual layout to highlight each piece’s details, aesthetic, and brand

    value.https://www.twine.net/signin