Marketing Campaign Manager at Inovalon

Develop and execute integrated, multi-channel marketing campaigns (email, paid social, PPC, and ABM platforms) that drive measurable pipeline growth. Collaborate cross-functionally with product marketing, content, and sales to design campaigns aligned to business goals, delivering on-time and on-budget execution while optimizing resources. Analyze campaign performance using tools such as Marketo, LinkedIn Campaign Manager, Google Ads, and DemandBase; provide actionable insights and reporting that improve ROI.

Content and Digital Marketing Specialist at Booz Allen Hamilton

Managed email marketing campaigns, including newsletters and targeted communications that promoted events, highlighted career opportunities, and increased engagement by 40%. Directed the Life at Booz campaign, shaping and sharing employee stories to bring the firm’s culture to life internally and externally with consistent editorial oversight. Led the Amplify Advocacy Program, empowering 700+ ambassadors and influencers to share authentic employee stories and strengthen Booz Allen’s employer brand presence. Developed and scaled storytelling resources and campaigns, including newsletters, advocacy templates, and 'Rock Your Profile' sessions, driving participation and advocacy across the organization. Managed enterprise-level paid and organic campaigns across LinkedIn, X, Facebook, Glassdoor, and niche channels to support talent attraction and employer brand initiatives. Drove a 6% YoY increase in global headcount by designing and optimizing data-driven recruitment marketing campaign

Program Management Consultant at Defense Health Agency

Coordinated cross-functional projects, aligning strategic communications and marketing initiatives with organizational goals to improve operational efficiency. Developed dashboards and reports to measure program and campaign success, translating data into actionable insights for 20+ leaders.

Strategic Communications Specialist at Defense Health Headquarters

Developed and managed digital content campaigns across web, email, and social media for three Department of Defense health initiatives, helping Service members build healthier lifestyles through increased awareness, behavior change, and access to supportive resources. Led campaign execution and content rollout across digital channels, applying A/B testing and analytics to optimize creative strategy and boost engagement by 15% year over year.