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Hi, I’m Shoaib Ehsan, a Paid Media & Performance Marketing Specialist with 8+ years guiding data-driven growth across Google, Meta, YouTube, and multi-channel performance ecosystems. I focus on full-funnel PPC strategy, campaign scaling, tracking infrastructure, creative testing, CRO, automation, and account restructuring for lead generation, e-commerce, and service businesses. I excel at reducing CPA, increasing ROAS, implementing advanced bidding, and building end-to-end paid media frameworks including landing pages, attribution, and CRM integrations. Beyond campaigns, I design robust measurement and optimization processes with GA4, GTM, Looker Studio dashboards, and seamless CRM attribution to scale operations efficiently.…Hi, I’m Shoaib Ehsan, a Paid Media & Performance Marketing Specialist with 8+ years guiding data-driven growth across Google, Meta, YouTube, and multi-channel performance ecosystems. I focus on full-funnel PPC strategy, campaign scaling, tracking infrastructure, creative testing, CRO, automation, and account restructuring for lead generation, e-commerce, and service businesses. I excel at reducing CPA, increasing ROAS, implementing advanced bidding, and building end-to-end paid media frameworks including landing pages, attribution, and CRM integrations. Beyond campaigns, I design robust measurement and optimization processes with GA4, GTM, Looker Studio dashboards, and seamless CRM attribution to scale operations efficiently.

Shoaib Ehsan

Performance Marketer, Digital Marketer, PPC Manager, +2

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Hi, I’m Shoaib Ehsan, a Paid Media & Performance Marketing Specialist with 8+ years guiding data-driven growth across Google, Meta, YouTube, and multi-channel performance ecosystems. I focus on full-funnel PPC strategy, campaign scaling, tracking infrastructure, creative testing, CRO, automation, and account restructuring for lead generation, e-commerce, and service businesses. I excel at reducing CPA, increasing ROAS, implementing advanced bidding, and building end-to-end paid media frameworks including landing pages, attribution, and CRM integrations. Beyond campaigns, I design robust measurement and optimization processes with GA4, GTM, Looker Studio dashboards, and seamless CRM attribution to scale operations efficiently.…Hi, I’m Shoaib Ehsan, a Paid Media & Performance Marketing Specialist with 8+ years guiding data-driven growth across Google, Meta, YouTube, and multi-channel performance ecosystems. I focus on full-funnel PPC strategy, campaign scaling, tracking infrastructure, creative testing, CRO, automation, and account restructuring for lead generation, e-commerce, and service businesses. I excel at reducing CPA, increasing ROAS, implementing advanced bidding, and building end-to-end paid media frameworks including landing pages, attribution, and CRM integrations. Beyond campaigns, I design robust measurement and optimization processes with GA4, GTM, Looker Studio dashboards, and seamless CRM attribution to scale operations efficiently.

Available to hire

Hi, I’m Shoaib Ehsan, a Paid Media & Performance Marketing Specialist with 8+ years guiding data-driven growth across Google, Meta, YouTube, and multi-channel performance ecosystems. I focus on full-funnel PPC strategy, campaign scaling, tracking infrastructure, creative testing, CRO, automation, and account restructuring for lead generation, e-commerce, and service businesses. I excel at reducing CPA, increasing ROAS, implementing advanced bidding, and building end-to-end paid media frameworks including landing pages, attribution, and CRM integrations.

Beyond campaigns, I design robust measurement and optimization processes with GA4, GTM, Looker Studio dashboards, and seamless CRM attribution to scale operations efficiently.

Skills

Google Ads

Facebook Ads

Looker Studio

Experience Level

Google Ads

Expert

Facebook Ads

Expert

Looker Studio

Expert

Work Experience

Performance Marketing & Paid Media Manager at Allure Digital

August 1, 2023 - Present

Led paid media strategy across Google, Meta, YouTube, and Performance Max; managed large-scale budgets for 20+ industries; built advanced GA4 + GTM tracking with event-based conversions, offline conversions, and CRM attribution; increased lead volume by 150%+ through funnel optimization, creative testing, and bidding strategy improvements; designed CRO-driven landing pages and multi-variant testing frameworks to improve conversions.

Paid Media Lead – Google Ads, Meta Ads & Content Ops at Simplia

April 1, 2020 - August 1, 2023

Managed PPC strategy for 100+ local service clients; overseeing $6M+ annual ad spend; rebuilt Google Ads accounts with SKAG/STAG, Performance Max, and automated rules; scaled Meta Ads through retargeting, dynamic testing, and lookalike audiences; developed SOPs for budget pacing, bid strategies, and attribution, reducing client churn by 40% with transparent reporting and strategy alignment.

Digital Marketing Executive – PPC, Facebook Ads & SEO at Grownetik

July 1, 2019 - April 1, 2020

Managed paid search campaigns for e-commerce, health, and real estate; implemented keyword expansion, negative keyword harvesting, ad testing, and audience layering to reduce CPA; created GTM-based tracking feeding Google Ads and Facebook Ads with enhanced conversion data; collaborated with dev and design teams to improve landing page experience, site speed, and mobile performance.

Performance Marketing Specialist (Google Ads & SEO Integrated) at Be The BST

September 1, 2017 - July 1, 2019

Managed 30+ PPC and Facebook Ads accounts, improving budget efficiency and lead volume; launched localized search campaigns, remarketing funnels, and A/B-tested ad creatives; increased organic + paid traffic by 80% YoY by aligning content, landing pages, and PPC funnels; improved Google Ads ROI via optimized bidding, UTM tracking, and conversion-focused scripts.