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I am a performance-focused PPC and Growth Marketing Specialist, with hands-on experience managing paid media budgets up to £200,000 per month across ecommerce and lead-generation accounts. I'm adept at scaling campaigns while maintaining strict CPA and ROAS targets through structured account builds, creative testing frameworks, and data-led optimization. I have experience across Meta, TikTok, and Google Ads, with strong expertise in high-intent search strategy, full-funnel scaling, and data-led optimization. I'm comfortable working independently, reporting to leadership, and driving sustainable performance growth across international markets.…I am a performance-focused PPC and Growth Marketing Specialist, with hands-on experience managing paid media budgets up to £200,000 per month across ecommerce and lead-generation accounts. I'm adept at scaling campaigns while maintaining strict CPA and ROAS targets through structured account builds, creative testing frameworks, and data-led optimization. I have experience across Meta, TikTok, and Google Ads, with strong expertise in high-intent search strategy, full-funnel scaling, and data-led optimization. I'm comfortable working independently, reporting to leadership, and driving sustainable performance growth across international markets.

Syed Wamiq Ahmed Jaffri

Marketing Strategist, Growth Marketer, Social Media Manager, +3

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I am a performance-focused PPC and Growth Marketing Specialist, with hands-on experience managing paid media budgets up to £200,000 per month across ecommerce and lead-generation accounts. I'm adept at scaling campaigns while maintaining strict CPA and ROAS targets through structured account builds, creative testing frameworks, and data-led optimization. I have experience across Meta, TikTok, and Google Ads, with strong expertise in high-intent search strategy, full-funnel scaling, and data-led optimization. I'm comfortable working independently, reporting to leadership, and driving sustainable performance growth across international markets.…I am a performance-focused PPC and Growth Marketing Specialist, with hands-on experience managing paid media budgets up to £200,000 per month across ecommerce and lead-generation accounts. I'm adept at scaling campaigns while maintaining strict CPA and ROAS targets through structured account builds, creative testing frameworks, and data-led optimization. I have experience across Meta, TikTok, and Google Ads, with strong expertise in high-intent search strategy, full-funnel scaling, and data-led optimization. I'm comfortable working independently, reporting to leadership, and driving sustainable performance growth across international markets.

Available to hire

I am a performance-focused PPC and Growth Marketing Specialist, with hands-on experience managing paid media budgets up to £200,000 per month across ecommerce and lead-generation accounts.
I’m adept at scaling campaigns while maintaining strict CPA and ROAS targets through structured account builds, creative testing frameworks, and data-led optimization. I have experience across Meta, TikTok, and Google Ads, with strong expertise in high-intent search strategy, full-funnel scaling, and data-led optimization. I’m comfortable working independently, reporting to leadership, and driving sustainable performance growth across international markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Media Buyer at The Jaq Group

May 1, 2025 - Present

Remote management of advertising for UK clients; led and fully owned Liquid London’s paid media strategy, overseeing end-to-end campaign planning, execution, budgeting, creative direction, and performance reporting with outs u p ervision. Managed Meta and TikTok ad campaigns for The Essence Vault, Thomson Carter, and Liquid London with daily budgets of £6; executed BOGO offers and seasonal campaigns; ROAS boosted up to 4.0. Implemented full-funnel strategies driving sustainable growth; applied structured scaling methods maintaining incremental ROAS above 1.5 while actual campaign ROAS peaked at 2.96. Partnered with creative teams to launch and optimize new ad batches, balancing winning creatives with spend efficiency. Optimized campaigns by country, audience segment, and creative testing, reducing wasted spend and maximizing conversions.

Campaign Manager at The Jaq Group

May 1, 2025 - Present

Managed Meta and TikTok campaigns for The Essence Vault, Thomson Carter, and Liquid London with daily budgets of £6–7K and total monthly spend over £200K. Adapted campaigns to Android delivery updates, ensuring stable signal and controlled scaling. Led full-funnel strategies (TOF, MOF, BOF) and seasonal campaigns (Summer/Winter sales) that boosted ROAS up to 4x while maintaining spending efficiency. Implemented incremental scaling ( +30% every 2–3 days for top performers) and collaborated with creative teams to optimize new ad batches and testing, achieving ROAS peaks of 2.96.

Media Buyer & Digital Marketer at MarketX

January 1, 2025 - May 1, 2025

Managed monthly ad budgets ranging $3,000–$5,000 for ecommerce clients, including Canadian furniture brands. Optimized Meta & Google campaigns using COB, ABO, and ROAS-focused strategies, increasing ROAS up to 3.8x across campaigns. Built full-funnel marketing strategies, created Lookalike and custom audiences, and reduced CPA via segmented retargeting. Monitored performance with GA4, Facebook Pixel, GTM, and UTM tracking, enabling data-driven scaling and automated budget allocation.

Media Buyer & Digital Marketer at MarketX

January 1, 2023 - January 1, 2025

Supported paid social efforts for Ramadan campaigns, contributing to a 15% uplift in engagement. Designed barter proposals & ad creatives, increasing engagement. Contributed to a 60-second ad commercial strategy from concept to execution. Supported the sales team in developing digital marketing strategies to boost brand awareness.

Digital Marketing Intern at HUM Network

January 1, 2023 - March 1, 2023

Supported paid social efforts for Ramadan campaigns, contributing to a 15% uplift in engagement. Designed barter proposals and ad creatives, increasing engagement. Contributed to a 60-second ad concept-to-execution strategy and supported the sales team in developing digital marketing plans to boost brand awareness.