I am a results-driven sales and partnerships leader with a track record of building revenue, opening new markets, and improving commercial execution across the UK, Europe, Africa, the Middle East, and Australasia. I’m the Founder and Chief Strategy Officer of Aegance, where I work directly with founders and executive teams to bring clarity to growth challenges, design intelligent operating models, and apply AI in a practical, commercially grounded way to improve decision-making, efficiency, and scale. Alongside Aegance, I have held senior commercial roles at Houst, Grove Group, and Lobster Ink, leading partner acquisition, managing full sales cycles, building and coaching high-performing teams, and executing go-to-market strategies across Benelux, DACH, and key African markets. I bring a principled, structured approach to my work, combining commercial judgment, operational rigour, and strategic thinking, and I’m known for delivering outcomes that are both ambitious and defensible.
I work best when there is a clear standard to aim for and the space to take real ownership. I’m disciplined, dependable, and take my responsibilities seriously, particularly when it comes to delivering on commitments and doing work properly, not just quickly. I tend to lead by example, whether that’s in how I run deals, support teams, or follow things through when the pressure is on. I’m comfortable making hard calls and staying objective, even when situations get messy. I care about structure and clarity because they make performance repeatable, and I’m strongest in environments where high expectations are the norm. I don’t cut corners, and I don’t shy away from accountability; if my name is on something, I stand behind it. People who work with me usually describe me as steady and reliable, someone who brings calm and focus rather than noise. I’m demanding of myself and conscious of quality, but that comes from wanting the work to stand up to scrutiny.
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