Hi, I’m Leon Frankovic, a marketing founder and growth-focused marketer who builds brands and drives revenue through data-driven marketing. I enjoy turning complex offerings into clear value propositions and building cross-functional teams that deliver measurable outcomes. I’ve led multi-channel campaigns (SEO, paid media, ABM, video and content), optimized funnels, and built dashboards to inform leadership decisions and ROI. I’m passionate about repeatable processes, hands-on execution, and translating strategy into measurable results.

Leon Frankovic

Hi, I’m Leon Frankovic, a marketing founder and growth-focused marketer who builds brands and drives revenue through data-driven marketing. I enjoy turning complex offerings into clear value propositions and building cross-functional teams that deliver measurable outcomes. I’ve led multi-channel campaigns (SEO, paid media, ABM, video and content), optimized funnels, and built dashboards to inform leadership decisions and ROI. I’m passionate about repeatable processes, hands-on execution, and translating strategy into measurable results.

Available to hire

Hi, I’m Leon Frankovic, a marketing founder and growth-focused marketer who builds brands and drives revenue through data-driven marketing. I enjoy turning complex offerings into clear value propositions and building cross-functional teams that deliver measurable outcomes.

I’ve led multi-channel campaigns (SEO, paid media, ABM, video and content), optimized funnels, and built dashboards to inform leadership decisions and ROI. I’m passionate about repeatable processes, hands-on execution, and translating strategy into measurable results.

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Language

English
Fluent
German
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Head of Marketing at BI4Dynamics
January 1, 2022 - Present
Led end-to-end growth marketing strategy across EU, US and APAC. Built and executed SEO/SEA, ABM, CRO and automation programs from scratch; managed global campaigns, agencies, and cross-functional teams (Product, Engineering, Sales). Owned KPI dashboards (GA4, Looker) and reported to CEO.
Founder & Consultant at Frank Leon
January 1, 2020 - Present
Founded a boutique marketing consultancy delivering creative marketing, automation and AI-enabled systems for B2B and tech clients. Built end-to-end marketing infrastructure including content systems, email automation, lead scoring and AI-assisted workflows; delivered multi-channel campaigns with measurable ROI.
Co-Founder & Creative Director at inHouse Agency
May 1, 2018 - April 30, 2022
Opened new tech accounts and scaled inbound/outbound revenue programs; built outreach workflows (email, LinkedIn); led pricing strategy, proposals and sales enablement; delivered 100+ creative projects across design, video, paid media and content; managed cross-functional teams.
Business Development Manager at inHouse Agency
April 1, 2022 - December 31, 2022
Opened new accounts, implemented outbound automation, defined pricing, crafted proposals, and supported sales enablement; contributed to multi-channel campaigns and client engagements.
Brand Activations Specialist at MPG & More
January 1, 2014 - January 1, 2018
Brand activations, lead capture and early growth initiatives.
R&D Lead at Kolektor
January 1, 2017 - January 1, 2018
Industrial AR project (Microsoft HoloLens); research and product development.
Research Assistant at University of Ljubljana
January 1, 2015 - January 1, 2016
Engineering research, experimental mechanics and acoustic materials.
Entrepreneur & Team Lead at MUVD
January 1, 2016 - January 1, 2019
Founded hardware product to test UV protection of sunglasses; led team of 6; mechanical engineering thesis.
Co-Founder & Creative Marketing Director at InHouse Marketing Agency
May 1, 2018 - October 1, 2022
Co-founded and scaled InHouse Marketing Agency from 0 to 300k+ annual revenue as an early hire and operator. Led strategy, pricing, and delivery across multiple industries, building a cross-functional team (design, video, paid media, content) and documenting processes for repeatability. Owned P&L, pricing, sales pipeline, delivery processes, and key client relationships. Owned website, CRO and digital presence; rebuilt website with Core Web Vitals 95+ and improved conversion foundations. Established KPI dashboards (GA4, Looker Studio) and reported weekly and monthly on funnel performance, pipeline contribution and ROI to leadership. Selected projects included Termoshop (AI-powered customer qualification and scheduling), Uunivez (fractional Head of Marketing launching ABM campaigns), and Stoja Real Estate Agency (lead funnels resulting in +45% YoY qualified leads).
Business Development Manager at InHouse Marketing Agency
April 1, 2022 - December 1, 2022
Opened and scaled new B2B technology accounts in close collaboration with founders and sales teams. Built outbound and inbound workflows (email, LinkedIn) focused on qualification quality and pipeline velocity. Led pricing strategy, proposal creation and sales enablement for complex B2B offerings.
Guerrilla Marketing & Brand Activation Specialist at MPG & More
March 1, 2014 - September 1, 2018
Executed large-scale field activations and brand programs, gaining early experience in operational execution and on-site coordination. Improved lead capture and handoff processes under fast-paced, high-pressure conditions.

Education

Bachelor of Engineering (BEng) at University of Ljubljana – Faculty of Mechanical Engineering
January 1, 2010 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other, Real Estate & Construction, Manufacturing, Energy & Utilities, Retail