I'm a marketer based in Amsterdam, with an MSc in Digital Marketing from the University of Amsterdam. I have a myriad of marketing experiences, including content creation, social media management (Meta ads), campaign management, SEO/SEA, etc. I'm a digital native, with extensive experience with tools such as Mailchimp, Meta Business Suite and Adobe Premiere Suite. I'm a young & fresh marketer, with an analytical mindset and operational excellence, paired with a knack for understanding & connecting with online GenZ.

Mansi Madhavan

I'm a marketer based in Amsterdam, with an MSc in Digital Marketing from the University of Amsterdam. I have a myriad of marketing experiences, including content creation, social media management (Meta ads), campaign management, SEO/SEA, etc. I'm a digital native, with extensive experience with tools such as Mailchimp, Meta Business Suite and Adobe Premiere Suite. I'm a young & fresh marketer, with an analytical mindset and operational excellence, paired with a knack for understanding & connecting with online GenZ.

Available to hire

I’m a marketer based in Amsterdam, with an MSc in Digital Marketing from the University of Amsterdam. I have a myriad of marketing experiences, including content creation, social media management (Meta ads), campaign management, SEO/SEA, etc.

I’m a digital native, with extensive experience with tools such as Mailchimp, Meta Business Suite and Adobe Premiere Suite. I’m a young & fresh marketer, with an analytical mindset and operational excellence, paired with a knack for understanding & connecting with online GenZ.

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Language

English
Fluent
Tamil
Fluent
Dutch
Intermediate
Hindi
Fluent

Work Experience

Digital Marketing Intern at TVS Eurogrip
May 1, 2020 - October 31, 2020
Studied e-commerce websites across industries and the basics of brand website development, including a social media audit for TVS Eurogrip.
Program & Events Manager at Sefa Case Club, Study Association Sefa
April 1, 2023 - May 31, 2024
Oversaw end-to-end logistics and stakeholder coordination for the Amsterdam Case Competition, a large-scale 1-week event involving 100+ people, including student teams from across the globe, and reputable companies (such as Hilton & ABInbev).
International Marketing & Operations Intern at Rituals Cosmetics
August 1, 2023 - January 31, 2024
Supported the Asia-Pacific team in the development & execution of country-specific marketing campaigns (reviewing content calendars, coordinating local activation orders, coordination with in-house agency, etc.). First point of contact for Franchise Partners & internal stakeholders at HQ (Conveyed asset deliverables & marketing communication material to, and evaluated local requests from, franchise locations overseas). Monitored & analysed campaign KPIs and benchmarks, compiling & delivering regional performance trend reports; managed external agency relations and supported the successful transition to a new PR partner. Created & Implemented a successful Asia Marketing Newsletter consisting of per Key Campaign Global Best Practices as an inspiration deck for Franchise Partners.
Executive Board Marketing Officer (Bestuursjaar) at Executive Board of Marketing Association Amsterdam (MAA)
June 1, 2024 - June 1, 2025
Created, executed & maintained the marketing strategy for the association's brand, ensuring a cohesive brand image and year-round multi-channel content calendar. Led & delegated to a team of 6, coordinating the creation of digital assets, online and offline event promotion, and campaign management. Designed creative & on-brand (audio-)visual content for social media (Instagram, LinkedIn, Facebook, etc.). Analysed key performance metrics to optimise campaign effectiveness and inform future strategy - Increased Instagram reach by 42%.

Education

MSc in Business Administration at University of Amsterdam
September 1, 2024 - August 31, 2025
BSc in Business Administration at University of Amsterdam
September 1, 2021 - August 31, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services