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I’m Lavinia Bîra, a strategic creative leader blending brand storytelling with data-driven marketing. I lead design and marketing teams to turn complex ideas into clear, impactful campaigns that resonate with audiences across channels. With 10+ years of experience across e-commerce, luxury fashion, and tech, I’ve built end-to-end campaigns, optimized product listings, and partnered with retailers to drive growth. I’m passionate about turning bold ideas into measurable results and evolving brand voices.…I’m Lavinia Bîra, a strategic creative leader blending brand storytelling with data-driven marketing. I lead design and marketing teams to turn complex ideas into clear, impactful campaigns that resonate with audiences across channels. With 10+ years of experience across e-commerce, luxury fashion, and tech, I’ve built end-to-end campaigns, optimized product listings, and partnered with retailers to drive growth. I’m passionate about turning bold ideas into measurable results and evolving brand voices.

Lavinia Bîra

PRO

Creative Director, Brand Strategist, Brand Designer, +5

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I’m Lavinia Bîra, a strategic creative leader blending brand storytelling with data-driven marketing. I lead design and marketing teams to turn complex ideas into clear, impactful campaigns that resonate with audiences across channels. With 10+ years of experience across e-commerce, luxury fashion, and tech, I’ve built end-to-end campaigns, optimized product listings, and partnered with retailers to drive growth. I’m passionate about turning bold ideas into measurable results and evolving brand voices.…I’m Lavinia Bîra, a strategic creative leader blending brand storytelling with data-driven marketing. I lead design and marketing teams to turn complex ideas into clear, impactful campaigns that resonate with audiences across channels. With 10+ years of experience across e-commerce, luxury fashion, and tech, I’ve built end-to-end campaigns, optimized product listings, and partnered with retailers to drive growth. I’m passionate about turning bold ideas into measurable results and evolving brand voices.

Available to hire

Bucharest, Romania

I’m Lavinia Bîra, a strategic creative leader blending brand storytelling with data-driven marketing. I lead design and marketing teams to turn complex ideas into clear, impactful campaigns that resonate with audiences across channels.

With 10+ years of experience across e-commerce, luxury fashion, and tech, I’ve built end-to-end campaigns, optimized product listings, and partnered with retailers to drive growth. I’m passionate about turning bold ideas into measurable results and evolving brand voices.

Skills

DaVinci Resolve Studio

Experience Level

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Marketing Campaigns Coordinator at Samsung Electronics

November 1, 2010 - May 1, 2015

Led and coordinated marketing campaigns, driving improved visibility, engagement, and ROI. Managed cross-functional teams of marketing, creative, and sales to deliver cohesive campaigns and optimize performance across channels.

Online Marketing Specialist at Akris

June 1, 2016 - August 1, 2017

Researched and executed online marketing strategies, boosting brand presence and online performance through targeted campaigns and channel optimization.

Project Manager at The Pattern Trader

July 1, 2020 - July 1, 2023

Managed multiple major projects, delivering on time and within budget while driving strategic impact. Introduced automated solutions to streamline execution and collaboration.

E-commerce Creative Director at Meliusly

August 1, 2023 - December 1, 2024

Defined and drove the creative vision for home products, optimizing Amazon listings to maximize visibility and sales. Led cross-functional teams to deliver cohesive, high-impact campaigns and visuals.

Marketing Project Manager at Seth Media

January 1, 2025 - Present

Drive high-impact marketing initiatives for supplements and weight-loss brands. Lead creative teams from concept to execution, delivering measurable growth.