I’m a live-events marketing professional with a passion for blending creative strategy with hands-on execution. Over 6+ years, I’ve built campaigns across festivals, music media, experiential marketing, and brand partnerships, driving authentic fan engagement from ideation through show day. My background spans agency, media, and live entertainment, working with global brands and music-adjacent properties while staying deeply inspired by artists, culture, and storytelling. Known for being resourceful, collaborative, and solution‑focused, I thrive in fast‑paced environments where creativity and execution must work hand‑in‑hand. I’m always energized by music, art, culture, and connection, and I love crafting experiences that feel personal and impactful for audiences and partners alike.

Courtney Almeida

I’m a live-events marketing professional with a passion for blending creative strategy with hands-on execution. Over 6+ years, I’ve built campaigns across festivals, music media, experiential marketing, and brand partnerships, driving authentic fan engagement from ideation through show day. My background spans agency, media, and live entertainment, working with global brands and music-adjacent properties while staying deeply inspired by artists, culture, and storytelling. Known for being resourceful, collaborative, and solution‑focused, I thrive in fast‑paced environments where creativity and execution must work hand‑in‑hand. I’m always energized by music, art, culture, and connection, and I love crafting experiences that feel personal and impactful for audiences and partners alike.

Available to hire

I’m a live-events marketing professional with a passion for blending creative strategy with hands-on execution. Over 6+ years, I’ve built campaigns across festivals, music media, experiential marketing, and brand partnerships, driving authentic fan engagement from ideation through show day. My background spans agency, media, and live entertainment, working with global brands and music-adjacent properties while staying deeply inspired by artists, culture, and storytelling.

Known for being resourceful, collaborative, and solution‑focused, I thrive in fast‑paced environments where creativity and execution must work hand‑in‑hand. I’m always energized by music, art, culture, and connection, and I love crafting experiences that feel personal and impactful for audiences and partners alike.

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Language

English
Fluent

Work Experience

Program Coordinator at 10 Star Agency
January 1, 2023 - December 31, 2024
Led on-site execution for live events and large-scale campaigns, coordinated multi-market staffing, managed sponsorship activations, on-site operations, and post-event reporting.
Account Manager & Event Planner at JLMStrategic Marketing
January 1, 2022 - December 31, 2023
Managed end-to-end event marketing activities: strategy, planning, execution, reporting; built client and partner relationships; developed creative briefs; managed budgets and vendor negotiations; on-site delivery for events; post-event reporting.
News Anchor / Reporter / Digital Journalist at Everything GP / Q99 / Big Country (radio) / Everything GP Online News
January 1, 2017 - December 31, 2019
On-air position delivering daily news; reported for Everything GP online news outlet; managed social media accounts; supported brand identity and growth; emceed community events.
Influencer Campaigns Specialist at Viral Nation
January 1, 2019 - December 31, 2019
Supported influencer campaigns for global brands; talent coordination; content publishing; campaign analytics; influencer outreach and performance tracking; on-site event support.
On-site Lead / Emcee / Event Lead at The CWK (Opus Agency)
January 1, 2023 - December 31, 2023
Led planning and execution of corporate/brand events for global clients (Amazon/AWS, TikTok, Salesforce, WalkMe, DataCo, etc.); budget planning; on-site delivery; emceeing; creative assets; event bump-in; post-event analysis.
Account Manager & Event Planner at JLMS Strategic Marketing
January 1, 2020 - December 31, 2023
Managed events and end-to-end marketing activations across Toronto, including strategy, planning, execution, and reporting; maintained strong client and partner relationships through agency white-label brand partnerships.
Account Coordinator - Social Media & Influencer Marketing at Viral Nation
January 1, 2019 - December 31, 2019
Represented brands on-site across concerts, festivals, and sports events; supported live-event execution, influencer coordination, sponsorship activations, and on-site engagement; led live-event setup and coverage.
News Anchor / Reporter / Digital Journalist at Everything GP
January 1, 2018 - December 31, 2019
On-air journalist delivering daily news for Q99 and Big Country; digital reporting for Everything GP with on-air hits across local stations; managed social media and Everything GP website.
Promotions Representative / Street Team at CTV London
January 1, 2019 - December 31, 2019
Street team support and on-site promotional activities for CTV London; contributed to Viral Nation campaigns and on-site activations.
News Anchor / Reporter / Digital Journalist at Q99 & Big Country Radio (Alberta, Canada)
January 1, 2018 - December 31, 2019
On-air position delivering daily news and digital content for Everything GP online news outlet; responsible for on-air reporting, online publishing, and audience engagement across local stations.
Freelance Marketing & Events at Ontario Market (Across Ontario)
January 1, 2016 - Present
Developed online campaigns and on-site activations, including live-to-air elements; managed social media accounts; supported on-location broadcasts and events; coordinated fan meet-and-greets; hosted events and managed street-team activities for multiple brands in Ontario; built and maintained partnerships with national and regional brands.
Freelance Experiential Marketer at Freelance across Ontario Market
January 1, 2016 - December 31, 2025
Developed and executed online campaigns and on-site activities, including live-to-air hits, fan meet‑and‑greets, and on-site broadcasting. Set up and managed broadcasts and events, and led strategic advertising efforts in partnership with brands and agencies.
News Anchor / Reporter / Digital Journalist at Everything GP / Big Country
January 1, 2018 - December 31, 2019
On-air news anchor and digital journalist delivering daily news for Everything GP online and providing reporting for Big Country radio stations; produced on-air reads and digital content.
Promotions Intern / Promotions Representative at Bell Media (CTV London, Virgin Radio London, Pure Country)
January 1, 2017 - December 31, 2018
Completed street team and promotions internship; supported on-site promotional activities and events; collaborated with local brands and radio teams to drive engagement.
Influencer Campaign Support at Viral Nation
January 1, 2019 - December 31, 2019
Supported influencer campaigns for global brands including Victoria’s Secret PINK, Match Group, Baidu, and Mustela; coordinated talent, content, and analytics; contributed to campaign planning and reporting.
Account Manager & Event Planner at JLMS Strategic Marketing
January 1, 2022 - December 31, 2023
Managed end-to-end event and marketing campaigns; developed strategy, planning, execution, and reporting; nurtured client and partner relationships; created creative briefs and collaborated with design teams on assets; managed budgets, vendor negotiations, POs, invoicing, and post-event reporting. Clients included Dove & Degree (LPi Group), Bayer (McCann Canada), Sovereign Insurance, Intuit Canada (Proof Experiences), Food Basics (Proof Experiences).

Education

Bachelor of Arts in Media, Information, and Technoculture (MIT) with Minor in Visual Arts at Western University
January 1, 2013 - January 1, 2016
Post-Graduate Diploma in Broadcast Journalism (Television News) at Western University
January 1, 2016 - January 1, 2017
Bachelor of Arts (BA) in Media, Information, and Technology Culture at Western University
January 1, 2013 - January 1, 2016
Bachelor of Arts in Media, Information, and Techno Culture (MIT) with Minor in Visual Arts at Western University
January 1, 2013 - December 31, 2016
Post-Graduate Diploma in Broadcast Journalism (TV News) at Western University
January 1, 2016 - December 31, 2017
Diploma in Core Skills at Western University
January 11, 2030 - December 22, 2025
Bachelor of Arts (BA) in Media, Information, and Techno Culture (MIT) with Minor in Visual Arts at Western University
January 11, 2030 - December 22, 2025

Qualifications

Post-Graduate Diploma in Broadcast Journalism (Television News)
January 1, 2016 - January 1, 2017
Post-Graduate Diploma in Broadcast Journalism - Television News
January 1, 2016 - January 1, 2017
Post-Graduate Diploma in Broadcast Journalism (TV News)
January 1, 2016 - December 31, 2017
Diploma in Core Skills
January 11, 2030 - December 22, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet, Telecommunications, Travel & Hospitality, Other