Available to hire
Hi there! I’m Matheus, a passionate Paid Media Specialist with a knack for crafting high-performing campaigns across various platforms. My journey in digital marketing has been exciting, and I love diving into data to optimize strategies that drive real results. I thrive on collaborating with clients and creative teams to deliver impactful media solutions and elevate brand visibility.
Skills
Experience Level
Expert
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate
Work Experience
Paid Media & Performance Analyst at Loggia
October 1, 2024 - PresentManaged full-funnel strategies of Awareness, Consideration, and Conversion campaigns with a monthly budget of approximately R$1.5M across multiple platforms. Monitored campaign performance using Google Analytics and developed media planning and reports for stakeholders.
Paid Media & Performance Analyst at Filadelfia Comunicação
January 1, 2024 - October 1, 2024Handled performance-focused paid media campaigns across Google, Meta, LinkedIn, and Bing Ads. Created performance dashboards and collaborated with creative teams to develop tailored ad creatives.
Paid Media & Performance Analyst at Agência PRO
October 1, 2022 - January 1, 2024Managed performance-centered paid media campaigns and developed performance reports. Collaborated with creative teams for effective campaign execution.
Paid Media & Performance Analyst at Agência Mestre
September 1, 2021 - October 1, 2022Focused on creating and optimizing paid media campaigns across various platforms. Developed dashboards and collaborated with creative teams to align campaign goals.
Education
MBA at USP ESALQ
October 1, 2022 - February 1, 2025Bachelor of Social Communications - Advertising at UNIESP Centro Universitário
February 1, 2017 - July 1, 2021Qualifications
Industry Experience
Media & Entertainment, Professional Services
Skills
Experience Level
Expert
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