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I am Brandi Herrman, a strategic, data-informed marketing leader with 20+ years of experience designing targeted, multi-channel campaigns for complex organizations. I translate business objectives into measurable engagement, personalize messaging for high-value audiences, and partner with cross-functional teams to drive outcomes. I bring a systems-driven mindset to campaign planning, optimization, and scalable execution—designing ABM-aligned audience prioritization, messaging frameworks, and repeatable workflows. I enjoy collaborating with executives, content and design teams, and clients to deliver consistent, impactful programs that accelerate growth.…I am Brandi Herrman, a strategic, data-informed marketing leader with 20+ years of experience designing targeted, multi-channel campaigns for complex organizations. I translate business objectives into measurable engagement, personalize messaging for high-value audiences, and partner with cross-functional teams to drive outcomes. I bring a systems-driven mindset to campaign planning, optimization, and scalable execution—designing ABM-aligned audience prioritization, messaging frameworks, and repeatable workflows. I enjoy collaborating with executives, content and design teams, and clients to deliver consistent, impactful programs that accelerate growth.

Brandi Herrman

Marketing Strategist, Brand Strategist, Content Designer, +2

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I am Brandi Herrman, a strategic, data-informed marketing leader with 20+ years of experience designing targeted, multi-channel campaigns for complex organizations. I translate business objectives into measurable engagement, personalize messaging for high-value audiences, and partner with cross-functional teams to drive outcomes. I bring a systems-driven mindset to campaign planning, optimization, and scalable execution—designing ABM-aligned audience prioritization, messaging frameworks, and repeatable workflows. I enjoy collaborating with executives, content and design teams, and clients to deliver consistent, impactful programs that accelerate growth.…I am Brandi Herrman, a strategic, data-informed marketing leader with 20+ years of experience designing targeted, multi-channel campaigns for complex organizations. I translate business objectives into measurable engagement, personalize messaging for high-value audiences, and partner with cross-functional teams to drive outcomes. I bring a systems-driven mindset to campaign planning, optimization, and scalable execution—designing ABM-aligned audience prioritization, messaging frameworks, and repeatable workflows. I enjoy collaborating with executives, content and design teams, and clients to deliver consistent, impactful programs that accelerate growth.

Available to hire

I am Brandi Herrman, a strategic, data-informed marketing leader with 20+ years of experience designing targeted, multi-channel campaigns for complex organizations. I translate business objectives into measurable engagement, personalize messaging for high-value audiences, and partner with cross-functional teams to drive outcomes.

I bring a systems-driven mindset to campaign planning, optimization, and scalable execution—designing ABM-aligned audience prioritization, messaging frameworks, and repeatable workflows. I enjoy collaborating with executives, content and design teams, and clients to deliver consistent, impactful programs that accelerate growth.

Skills

Branding

Copywriting

Brand Identity

Experience Level

Branding

Expert

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Owner & Principal Strategist at Brandi Herrman Communication

June 2, 2021 - Present

Own end-to-end ABM-relevant marketing strategy and communications initiatives for mission-driven organizations and B2B clients. Design and execute multi-channel campaigns (email, paid media, web) with tailored messaging for target audiences, collaborating with executives and client teams to align goals and success metrics. Develop personalized messaging frameworks, lead discovery and segmentation, track engagement, optimize workflows for repeatable, scalable results, and coordinate with writers, designers, and digital specialists to deliver assets that influence senior decision-makers.

Instructor of Business Administration (Marketing and Communications) at Columbia College

September 1, 2015 - May 31, 2021

Taught marketing and communications courses emphasizing audience strategy, campaign planning, and performance evaluation. Guided students through real-world campaign development, including targeting, messaging, digital advertising fundamentals, and results analysis. Collaborated with Google to support hands-on AdWords campaign work for local and regional organizations. Designed coursework focused on integrated marketing systems and measurable outcomes.

Associate Director of Public Relations at Columbia College

October 1, 2009 - June 30, 2015

Led integrated, multi-channel communication strategies targeting distinct audience segments across multiple regions. Worked cross-functionally to align messaging, timing, and engagement goals. Developed executive-level messaging and communications for senior leadership. Launched structured media relations efforts and tracked engagement outcomes.