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I'm a senior insight professional with 15+ years of experience leading custom quantitative research across Asia Pacific, trusted by global brands and agencies to turn complex data into clear, strategic guidance. I specialize in brand tracking, segmentation, campaign evaluation, usage & attitudes, and audience profiling, combining methodological depth with commercial instinct and a collaborative approach that builds long-term client partnerships. My experience spans CPG, tech, finance, beauty, and media, and I partner with clients to shape brand, pricing and media strategy through rigorous insight and effective storytelling.…I'm a senior insight professional with 15+ years of experience leading custom quantitative research across Asia Pacific, trusted by global brands and agencies to turn complex data into clear, strategic guidance. I specialize in brand tracking, segmentation, campaign evaluation, usage & attitudes, and audience profiling, combining methodological depth with commercial instinct and a collaborative approach that builds long-term client partnerships. My experience spans CPG, tech, finance, beauty, and media, and I partner with clients to shape brand, pricing and media strategy through rigorous insight and effective storytelling.

Juliet Warnock

Marketing Strategist, Brand Strategist, Marketing Consultant, +2

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I'm a senior insight professional with 15+ years of experience leading custom quantitative research across Asia Pacific, trusted by global brands and agencies to turn complex data into clear, strategic guidance. I specialize in brand tracking, segmentation, campaign evaluation, usage & attitudes, and audience profiling, combining methodological depth with commercial instinct and a collaborative approach that builds long-term client partnerships. My experience spans CPG, tech, finance, beauty, and media, and I partner with clients to shape brand, pricing and media strategy through rigorous insight and effective storytelling.…I'm a senior insight professional with 15+ years of experience leading custom quantitative research across Asia Pacific, trusted by global brands and agencies to turn complex data into clear, strategic guidance. I specialize in brand tracking, segmentation, campaign evaluation, usage & attitudes, and audience profiling, combining methodological depth with commercial instinct and a collaborative approach that builds long-term client partnerships. My experience spans CPG, tech, finance, beauty, and media, and I partner with clients to shape brand, pricing and media strategy through rigorous insight and effective storytelling.

Available to hire

I’m a senior insight professional with 15+ years of experience leading custom quantitative research across Asia Pacific, trusted by global brands and agencies to turn complex data into clear, strategic guidance.

I specialize in brand tracking, segmentation, campaign evaluation, usage & attitudes, and audience profiling, combining methodological depth with commercial instinct and a collaborative approach that builds long-term client partnerships. My experience spans CPG, tech, finance, beauty, and media, and I partner with clients to shape brand, pricing and media strategy through rigorous insight and effective storytelling.

Skills

Data Visualization

Experience Level

Data Visualization

Expert

Language

English

Fluent

Work Experience

Market Research Consultant at Singapore

January 1, 2024 - Present

Providing strategic insight support to agencies and client teams across APAC, translating data into business impact. Projects span finance, FMCG, beauty, tech and digital media. Delivering custom quant insights across APAC focusing on brand strategy, media and innovation, uncovering audience behaviours and informing brand, pricing and media strategy. Led end-to-end studies across brand tracking, campaign evaluation, segmentation, Usage & Attitudes (U&A), in-depth interviews with industry experts, campaign testing, and pricing strategy. Distilled complex data into clear, senior-facing narratives for CMI, marketing, and communications teams.

Associate Director at Kadence International, Singapore

October 1, 2022 - January 1, 2024

Led regional custom research projects across sectors including finance, media, FMCG, and healthcare. Delivered story-led insightful reports translating findings into actionable recommendations. Managed complex multi-country studies and ensured outputs addressed long-term brand challenges. Scoped, costed and managed proposals, supporting financial growth and internal efficiencies. Mentored junior team members and fostered strong internal collaboration.

Associate Director at Nielsen, Singapore

June 1, 2021 - October 1, 2022

Drove growth of Nielsen’s custom research practice across SEA, with a focus on brand performance, media measurement, and consumer strategy. Led key accounts in tech and finance, including TikTok, Citibank, Twitter, and Grab. Designed and executed custom research across brand lift, U&A, campaign effectiveness, and digital media. Integrated Nielsen syndicated data to strengthen strategic narratives and client value.

Senior Consultant at Kantar, Singapore

January 1, 2018 - June 1, 2021

Managed key global tracking accounts and delivered strategic guidance on branding, communication, and innovation. Led multi-market tracking for PepsiCo, Unilever, Lexus, GSK, and Philips. Created compelling narratives based on brand performance, market trends, and creative effectiveness and presented findings to senior stakeholders, enabling decision-making across marketing and brand strategy. Awarded internal recognition for high-impact COVID-19 tracking work in 2020.