Harshavardhana

Continued leadership of digital marketing across channels; expanded marketing stack; built performance-driven campaigns across SEO, SEM, Display, Social, and Email. Focused on ROI, CAC efficiency and scalable reporting as part of an ongoing transformation.

Directly managed all web marketing efforts and led an international team of 50 across 5 countries and 10 vendor agencies. Devised and executed digital strategies across SEO, SEM, social, and content partnerships to maximize online visibility and ROI. Implemented automated reporting and measurement tools to scale results, planned viral campaigns, and optimized conversion funnels. Achievements included substantial reduction in customer acquisition cost, increased lead conversions across channels, and notable market share gains in Asia.

Led an international team of 50 people in 5 countries and 10 vendor agencies. Directly managed all web marketing efforts across digital channels, drove quality leads, improved ROI, designed automated reports, and planned viral marketing campaigns. Optimized conversion funnels and reduced CAC, achieving substantial improvements in email marketing and remarketing performance. Captured significant market share in Asia and developed AI-based automation tools for editing and publishing support.