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Hi, I’m Harshavardhana, a dynamic and enterprising digital marketing leader with 20+ years of experience across industries. I’m consumer-obsessed and ROI-driven, with strong strengths in social media, digital analytics, and data-driven decision making. I excel at analyzing opportunities, crafting actionable plans, and improvising ideas to maximize growth and profitability. I have led market intelligence, advised on end-to-end digital transformations, and collaborated with product teams to position value propositions and use cases. I’ve managed international teams and vendors, built scalable reporting, and driven acquisitions across Facebook, Instagram, Google, and email channels to achieve measurable ROI.…Hi, I’m Harshavardhana, a dynamic and enterprising digital marketing leader with 20+ years of experience across industries. I’m consumer-obsessed and ROI-driven, with strong strengths in social media, digital analytics, and data-driven decision making. I excel at analyzing opportunities, crafting actionable plans, and improvising ideas to maximize growth and profitability. I have led market intelligence, advised on end-to-end digital transformations, and collaborated with product teams to position value propositions and use cases. I’ve managed international teams and vendors, built scalable reporting, and driven acquisitions across Facebook, Instagram, Google, and email channels to achieve measurable ROI.

Harshavardhana

Content Strategist, Marketing Strategist, Social Media Manager, +5

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Hi, I’m Harshavardhana, a dynamic and enterprising digital marketing leader with 20+ years of experience across industries. I’m consumer-obsessed and ROI-driven, with strong strengths in social media, digital analytics, and data-driven decision making. I excel at analyzing opportunities, crafting actionable plans, and improvising ideas to maximize growth and profitability. I have led market intelligence, advised on end-to-end digital transformations, and collaborated with product teams to position value propositions and use cases. I’ve managed international teams and vendors, built scalable reporting, and driven acquisitions across Facebook, Instagram, Google, and email channels to achieve measurable ROI.…Hi, I’m Harshavardhana, a dynamic and enterprising digital marketing leader with 20+ years of experience across industries. I’m consumer-obsessed and ROI-driven, with strong strengths in social media, digital analytics, and data-driven decision making. I excel at analyzing opportunities, crafting actionable plans, and improvising ideas to maximize growth and profitability. I have led market intelligence, advised on end-to-end digital transformations, and collaborated with product teams to position value propositions and use cases. I’ve managed international teams and vendors, built scalable reporting, and driven acquisitions across Facebook, Instagram, Google, and email channels to achieve measurable ROI.

Available to hire

Hi, I’m Harshavardhana, a dynamic and enterprising digital marketing leader with 20+ years of experience across industries. I’m consumer-obsessed and ROI-driven, with strong strengths in social media, digital analytics, and data-driven decision making. I excel at analyzing opportunities, crafting actionable plans, and improvising ideas to maximize growth and profitability.

I have led market intelligence, advised on end-to-end digital transformations, and collaborated with product teams to position value propositions and use cases. I’ve managed international teams and vendors, built scalable reporting, and driven acquisitions across Facebook, Instagram, Google, and email channels to achieve measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Tamil

Fluent

Telugu

Advanced

English

Fluent

Hindi

Beginner

Work Experience

Digital Marketing Manager at Transforma and Crimson Interactive Pvt Ltd., for Charlesworth Group, UK

November 1, 2020 - Present

Led an international team of 50 people in 5 countries and 10 vendor agencies. Directly managed all web marketing efforts across digital channels, drove quality leads, improved ROI, designed automated reports, and planned viral marketing campaigns. Optimized conversion funnels and reduced CAC, achieving substantial improvements in email marketing and remarketing performance. Captured significant market share in Asia and developed AI-based automation tools for editing and publishing support.

Digital Marketing Manager at Praba's VCare Health Clinic (P) Ltd., Chennai

December 1, 2019 - May 31, 2020

Managed complete digital marketing activities for apps, eCommerce, and clinic locations. Collaborated with Product Management to incorporate strategy, value propositions, and use cases into messaging. Led a team of 10, including vendor agencies, and developed strategies from content to promotion; achieved notable increases in leads, revenue, and ROI within 4 months.

Digital Marketing Manager at Srinivas Fine Arts (P) Ltd., Sivakasi

September 1, 2018 - December 31, 2019

Formulated digital marketing roadmap, managed pre- and post-launch activities for portals/products, and led multi-channel campaigns (website, blogs, emails, social media) to ensure brand consistency and ROI.

Digital Marketing Manager at Lotus Eye Hospital and Institute Ltd., Coimbatore

April 1, 2017 - September 30, 2018

Devised web-marketing strategies to elevate brand presence, managed multi-channel campaigns, and supported revenue growth; implemented automation and app pilot projects to enhance lead tracking and engagement.

Senior Executive at Ditech Process Solutions (P) Ltd., Mumbai

November 1, 2010 - March 31, 2013

Led digital marketing campaigns across web, SEO, SEM, social media, and email; managed SEO vendor team and achieved top Google search positions for key keywords; developed digital product demos and increased prospective client lists.

Junior Executive at Lason India Pvt. Ltd., Chennai

August 1, 2006 - November 30, 2007

Early-career role in data/markup-related tasks; gained foundational experience in digital workflows.

XML-QA at Amnet Systems Pvt. Ltd, Chennai

February 1, 2006 - August 31, 2006

Data Conversion Operator at Techset Composition India Pvt. Ltd., Chennai

May 1, 2005 - December 31, 2005

Data Conversion Analyst at Integra Software Service (P) Ltd., Pondicherry

November 1, 2003 - April 30, 2005

Independent Consultant for Digital Marketing, EPUB, XML, SGML related projects

December 1, 2007 - October 31, 2010

Digital Marketing Manager at Transforma (for Charlesworth Group, UK)

November 1, 2020 - May 31, 2023

Directly managed all web marketing efforts and led an international team of 50 across 5 countries and 10 vendor agencies. Devised and executed digital strategies across SEO, SEM, social, and content partnerships to maximize online visibility and ROI. Implemented automated reporting and measurement tools to scale results, planned viral campaigns, and optimized conversion funnels. Achievements included substantial reduction in customer acquisition cost, increased lead conversions across channels, and notable market share gains in Asia.

Digital Marketing Manager at Crimson Interactive Pvt. Ltd.

June 1, 2023 - Present

Continued leadership of digital marketing across channels; expanded marketing stack; built performance-driven campaigns across SEO, SEM, Display, Social, and Email. Focused on ROI, CAC efficiency and scalable reporting as part of an ongoing transformation.

Digital Marketing Manager at Srinivas Fine Arts (P) Ltd., Sivakasi

April 1, 2017 - September 30, 2018

Formulated digital marketing roadmap; managed end-to-end digital channels (website, blogs, emails, and social media) and multi-portal launches. Drove PPC campaigns and SEO improvements, monitored performance and ROI, and aligned with product and sales teams to improve client satisfaction.

Project Lead (Technical and R&D) at Arinos Infosolutions (P) Ltd., Chennai

April 1, 2013 - November 30, 2016

Led planning and execution of web marketing initiatives, SEO, SEM, and social media campaigns; supervised a vendor team and internal developers; delivered top Google search rankings for target keywords and developed product demos and educational materials.

XML-QA / Data Conversion Operator at Amnet Systems Pvt. Ltd, Chennai

February 1, 2006 - August 31, 2006

Early career role focusing on XML QA and data conversion operations, contributing to process improvements and QA efficiency.

Independent Consultant at Independent Consultant for Digital Marketing, EPUB, XML, SGML

December 1, 2007 - October 31, 2010

Consulting on digital marketing, EPUB, XML, SGML projects for multiple clients; provided strategic advisory and execution.