Nathaniel Sean Susanto

Managed social presence and authored marketing content including blog posts, social copy, newsletters and emails to support acquisition and retention initiatives. Planned and executed ad-hoc campaigns end-to-end, developing tactical strategies to improve campaign performance and alignment with event goals. Ensured marketing materials and promotional activities aligned with campaign objectives and stakeholder requirements.

Execute day-to-day operational tasks to support email & SMS marketing programs, from creative briefing to HTML coding, testing/QA and deployment via the email service provider. Prepare campaign materials and eDM planners for Trade/Alignment and Go-to-market meetings; collate content from DAM, Buyers and Marketing and share structured eDM briefs via Asana (UTMs, subject lines, copy, visuals). Utilise Salesforce DC for segmentation selects and best-practice audience despatches for EDM and SMS; ensure market approvals and compliance with ANZ guidelines. Build responsive email templates using HTML and CSS, optimising content for device and audience targeting. Collate, validate and disseminate campaign reporting for weekly and monthly stakeholder meetings and ad-hoc global reporting requirements.

Execute day-to-day tasks to support email and SMS marketing programs, including HTML/CSS builds, testing/QA and deployment via the email service provider. Prepare campaign materials and eDM planners for Trade/Alignment and Go-to-market meetings; collate content from DAM, Buyers and Marketing and share structured eDM briefs via Asana. Utilise Salesforce DC for segmentation selects and best-practice audience dispatches for EDM and SMS; ensure market approvals and ANZ compliance. Build responsive email templates and collate campaign reporting for weekly and monthly stakeholder meetings and ad-hoc global requirements.