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I’m Nathaniel Sean Susanto, a CRM and digital marketing professional based in Sydney with hands-on experience in marketing automation, campaign management and analytics across enterprise and agency environments. I thrive on turning data into actionable strategies, collaborating with stakeholders, and delivering measurable outcomes through multichannel campaigns and well-structured briefs. My approach blends creative execution with rigorous measurement, ensuring campaigns are not only visually compelling but also optimized for impact and retention. I enjoy mentoring teammates and translating complex data into clear recommendations that guide campaigns from concept to delivery.…I’m Nathaniel Sean Susanto, a CRM and digital marketing professional based in Sydney with hands-on experience in marketing automation, campaign management and analytics across enterprise and agency environments. I thrive on turning data into actionable strategies, collaborating with stakeholders, and delivering measurable outcomes through multichannel campaigns and well-structured briefs. My approach blends creative execution with rigorous measurement, ensuring campaigns are not only visually compelling but also optimized for impact and retention. I enjoy mentoring teammates and translating complex data into clear recommendations that guide campaigns from concept to delivery.

Nathaniel Sean Susanto

Marketing Automation Specialist, Marketing Analyst, Content Strategist, +7

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I’m Nathaniel Sean Susanto, a CRM and digital marketing professional based in Sydney with hands-on experience in marketing automation, campaign management and analytics across enterprise and agency environments. I thrive on turning data into actionable strategies, collaborating with stakeholders, and delivering measurable outcomes through multichannel campaigns and well-structured briefs. My approach blends creative execution with rigorous measurement, ensuring campaigns are not only visually compelling but also optimized for impact and retention. I enjoy mentoring teammates and translating complex data into clear recommendations that guide campaigns from concept to delivery.…I’m Nathaniel Sean Susanto, a CRM and digital marketing professional based in Sydney with hands-on experience in marketing automation, campaign management and analytics across enterprise and agency environments. I thrive on turning data into actionable strategies, collaborating with stakeholders, and delivering measurable outcomes through multichannel campaigns and well-structured briefs. My approach blends creative execution with rigorous measurement, ensuring campaigns are not only visually compelling but also optimized for impact and retention. I enjoy mentoring teammates and translating complex data into clear recommendations that guide campaigns from concept to delivery.

Available to hire

I’m Nathaniel Sean Susanto, a CRM and digital marketing professional based in Sydney with hands-on experience in marketing automation, campaign management and analytics across enterprise and agency environments. I thrive on turning data into actionable strategies, collaborating with stakeholders, and delivering measurable outcomes through multichannel campaigns and well-structured briefs.

My approach blends creative execution with rigorous measurement, ensuring campaigns are not only visually compelling but also optimized for impact and retention. I enjoy mentoring teammates and translating complex data into clear recommendations that guide campaigns from concept to delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

CRM Coordinator at PVH Corp. (Tommy Hilfiger/Calvin Klein)

January 1, 2024 - Present

Execute day-to-day tasks to support email and SMS marketing programs, including HTML/CSS builds, testing/QA and deployment via the email service provider. Prepare campaign materials and eDM planners for Trade/Alignment and Go-to-market meetings; collate content from DAM, Buyers and Marketing and share structured eDM briefs via Asana. Utilise Salesforce DC for segmentation selects and best-practice audience dispatches for EDM and SMS; ensure market approvals and ANZ compliance. Build responsive email templates and collate campaign reporting for weekly and monthly stakeholder meetings and ad-hoc global requirements.

Marketing Coordinator at Beforepay

June 1, 2024 - December 1, 2024

Managed social presence and authored marketing content including blog posts, social copy, newsletters and emails to support acquisition and retention initiatives. Planned and executed ad-hoc campaigns end-to-end, developing tactical strategies to improve campaign performance and alignment with event goals. Ensured marketing materials and promotional activities aligned with campaign objectives and stakeholder requirements.

CRM Specialist at ClearScore

January 1, 2023 - June 1, 2024

Managed daily lifecycle and automated campaigns, using segmentation and predictive modelling to improve retention and performance. Owned lifecycle email programs, optimized entry-to-exit touchpoints and maintained triggers while ideating additional triggers to increase engagement. Executed integrated, multichannel campaigns informed by customer behaviour and business targets; developed experimentation and performance-analytics approaches to optimise results.

Digital Marketing Specialist at Resonate Marketing

August 1, 2022 - December 1, 2022

Planned, developed and executed marketing campaigns for over 10 clients, including EDMs, newsletters and CRM automations across HubSpot, ActiveCampaign, Mailchimp, Keap and Zoho. Built and optimised forms, workflows and automation in CRM platforms and integrated CRM platforms with third-party tools (e.g., Eventbrite). Managed social campaigns across Instagram, Facebook, YouTube and LinkedIn; reported on performance and optimised toward campaign goals. Managed Google Ads, Google Analytics and Google Tag Manager to drive lead generation and conversions; used Semrush to identify high-value keywords. Prepared campaign reporting and analysis to surface leads and insights for the SDR team and persuaded clients to launch campaigns, webinars and events to increase brand awareness.

Marketing Data Analyst at Wunderman Thompson

October 1, 2021 - October 1, 2022

Analysed client and competitor performance across social platforms and extracted raw data to produce actionable campaign reports. Prepared comparative performance analysis and formulated recommendations to improve client campaign and website performance using Google Analytics data.

Social Media and Marketing Intern at MADToken

July 1, 2021 - October 1, 2021

Created banners, videos, logos and social posts; analysed outreach performance and iterated strategies to improve engagement. Developed new marketing approaches to align with evolving market conditions and improve company outreach.

CRM Coordinator at PVH Corp.

January 1, 2024 - Present

Execute day-to-day operational tasks to support email & SMS marketing programs, from creative briefing to HTML coding, testing/QA and deployment via the email service provider. Prepare campaign materials and eDM planners for Trade/Alignment and Go-to-market meetings; collate content from DAM, Buyers and Marketing and share structured eDM briefs via Asana (UTMs, subject lines, copy, visuals). Utilise Salesforce DC for segmentation selects and best-practice audience despatches for EDM and SMS; ensure market approvals and compliance with ANZ guidelines. Build responsive email templates using HTML and CSS, optimising content for device and audience targeting. Collate, validate and disseminate campaign reporting for weekly and monthly stakeholder meetings and ad-hoc global reporting requirements.