Nathaniel Sean Susanto

Owned social presence and content production (blogs, social posts, newsletters, emails) to support customer engagement and acquisition. Managed end-to-end ad-hoc campaigns and developed strategies to improve campaign performance and alignment with event goals. Wrote and edited marketing materials and ensured promotional activities met campaign objectives and stakeholder expectations.

Planned, executed and analysed daily CRM calendar — created, automated and optimised lifecycle emails to improve user journeys and retention. Built automation and segmentation strategies using predictive modelling to personalise communications and increase activation/backbook metrics. Delivered integrated multichannel campaigns driven by customer behaviour and insights; maintained and iterated trigger emails and campaign experiments. Established performance analytics and experimentation frameworks to refine messaging, improve KPIs and inform retention strategies.

Managed marketing campaign planning, execution and reporting for 10+ clients across CRM platforms (HubSpot, ActiveCampaign, Mailchimp, Keap, Zoho). Designed forms, workflows and automation; integrated CRM platforms with third-party tools to streamline lead capture and follow-up. Owned Google Ads, Google Analytics and Tag Manager accounts to drive lead generation and optimise ad spend; used Semrush for keyword discovery. Reported on campaign performance and recommended optimisation tactics; persuaded clients to launch webinars and campaigns to increase awareness and leads.