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I am a creative strategist and digital storyteller with an eye for aesthetics, a passion for authenticity, and a proven ability to deliver across collaborative and independent settings. I lead social media strategy and end-to-end production for fast-growing brands, translating audience insights into top-performing content while safeguarding a brand's visual and narrative identity across all touchpoints.…I am a creative strategist and digital storyteller with an eye for aesthetics, a passion for authenticity, and a proven ability to deliver across collaborative and independent settings. I lead social media strategy and end-to-end production for fast-growing brands, translating audience insights into top-performing content while safeguarding a brand's visual and narrative identity across all touchpoints.

Lily Taub

Creative Director, Social Media Manager, Content Creator, +2

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I am a creative strategist and digital storyteller with an eye for aesthetics, a passion for authenticity, and a proven ability to deliver across collaborative and independent settings. I lead social media strategy and end-to-end production for fast-growing brands, translating audience insights into top-performing content while safeguarding a brand's visual and narrative identity across all touchpoints.…I am a creative strategist and digital storyteller with an eye for aesthetics, a passion for authenticity, and a proven ability to deliver across collaborative and independent settings. I lead social media strategy and end-to-end production for fast-growing brands, translating audience insights into top-performing content while safeguarding a brand's visual and narrative identity across all touchpoints.

Available to hire

I am a creative strategist and digital storyteller with an eye for aesthetics, a passion for authenticity, and a proven ability to deliver across collaborative and independent settings.

I lead social media strategy and end-to-end production for fast-growing brands, translating audience insights into top-performing content while safeguarding a brand’s visual and narrative identity across all touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media & Creative Marketing Specialist at Natasha Denona Makeup

August 1, 2023 - Present

Lead social and campaign architecture across Instagram, TikTok, Pinterest, YouTube and PPC, shaping strategy, creative vision and performance outcomes. Direct high-impact social shoots and oversee end-to-end production and post-production, providing clear creative and editing direction. Drive viral growth, including videos reaching 24M+ views and platform performance up to 16M views, scaling the secondary account by 68K followers and achieving 20× impressions, 6× engagements and 24× video views. Own and safeguard the brand’s visual and narrative identity across all social touchpoints, ensuring consistency, cultural relevance and aesthetic distinction. Translate audience insights, platform behavior and trends into consistently top-performing content. Manage influencer collaborations and daily community operations, including content approvals, posting oversight and engagement across comments, DMs, and mentions.

Content & Social Media Marketing Manager at Secret Tel Aviv

March 1, 2023 - June 1, 2024

Drove Instagram growth from 19K to 85K followers, a 347% increase, through deliberate content strategy and engagement optimization. Spearheaded website content for events, newsletters, blogs and city guides; driving pages to 40K+ views. Created and managed multi-platform content, growing audiences on Instagram, TikTok and WhatsApp Communities. Produced culturally attuned short-form video content, securing partnerships with local venues and enhancing engagement.