Available to hire
I’m Yash Gajjar, a marketing professional specializing in driving organic growth and optimizing paid media for strong ROI. I love turning scattered data from social platforms and ad campaigns into clear, actionable stories that help brands scale.
I thrive on blending creative community building with robust analytics, collaborating with designers, developers, and PR teams to ensure consistent brand voice across channels while delivering measurable results.
Experience Level
Language
English
Fluent
Work Experience
Senior Social Media Executive at Rise IT & Digital Marketing
July 27, 2023 - PresentAccount manager for key clients; ensure agency-client alignment and oversee billing. Develop and execute social media calendars with consistent brand messaging across platforms. Manage a portfolio of B2B/B2C accounts with a cumulative yearly Meta ad spend of Rs 2.45 lakhs, delivering over 22 million impressions with an average CPC of Rs 3.88. Led LinkedIn campaigns with Rs 5.87 lakhs spend targeting C-suite and professional demographics, optimizing for high-intent conversions and lead quality. Collaborated with designers, used AI tools to expedite design, edited short-form content, built email marketing funnels, prepared performance reports, assisted in web development and content creation, implemented pixel tracking and tag managers, supported PR, and contributed to on-page and off-page SEO strategies.
Social Media Executive at Rise IT & Digital Marketing
July 27, 2020 - July 26, 2023Maintained client communications; created month-end reports detailing results; contributed to designing SEO-friendly websites with the in-house web development team; designed emailers for email marketing campaigns; assisted content creation teams and cross-functional groups for client posts/videos; analyzed data/metrics and implemented learnings to improve social performance.
Social Media Executive at Akund Communications
July 2, 2018 - July 24, 2020Maintained client communications; managed contracts and contact databases; supervised graphic designer and video editor; developed new strategies to boost clients' social media presence; produced videos; assisted in designing SEO-friendly websites; supported content creation.
PR Executive at Akund Public Relations
November 1, 2017 - July 1, 2018Ensured client coverage appears in media; maintained contact database; managed on-field events; handled office stationery; contributed to software testing for company projects.
Education
Bachelor of Mass Media at N.K. College
January 1, 2016 - January 1, 2019Certified Digital Marketing Master Course at Digital Vidya
January 1, 2019 - December 24, 2025Qualifications
Certified Digital Marketing Master Course
January 1, 2019 - December 24, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
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