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I’m a data analyst with 4+ years of experience in digital marketing analytics, data engineering, and research-focused academic support. I routinely analyze large-scale datasets (tens of millions of events per month, 10TB+ of marketing data), clean and transform data, build predictive models, design ETL pipelines, and develop interactive dashboards to optimize campaigns, pricing, and operational metrics. I’m proficient in Python, R, SQL, BigQuery, Snowflake, Tableau, Looker, GA4, and AWS, with expertise in data governance, attribution modeling, A/B testing, time-series forecasting, and marketing ROI measurement. I enjoy mentoring peers, leading workshops, and documenting analytics workflows to enable reproducibility and cross-functional knowledge sharing across global teams.…I’m a data analyst with 4+ years of experience in digital marketing analytics, data engineering, and research-focused academic support. I routinely analyze large-scale datasets (tens of millions of events per month, 10TB+ of marketing data), clean and transform data, build predictive models, design ETL pipelines, and develop interactive dashboards to optimize campaigns, pricing, and operational metrics. I’m proficient in Python, R, SQL, BigQuery, Snowflake, Tableau, Looker, GA4, and AWS, with expertise in data governance, attribution modeling, A/B testing, time-series forecasting, and marketing ROI measurement. I enjoy mentoring peers, leading workshops, and documenting analytics workflows to enable reproducibility and cross-functional knowledge sharing across global teams.

Arsh Syed

Data Scientist, Data Analyst, Marketing Analyst, +1

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I’m a data analyst with 4+ years of experience in digital marketing analytics, data engineering, and research-focused academic support. I routinely analyze large-scale datasets (tens of millions of events per month, 10TB+ of marketing data), clean and transform data, build predictive models, design ETL pipelines, and develop interactive dashboards to optimize campaigns, pricing, and operational metrics. I’m proficient in Python, R, SQL, BigQuery, Snowflake, Tableau, Looker, GA4, and AWS, with expertise in data governance, attribution modeling, A/B testing, time-series forecasting, and marketing ROI measurement. I enjoy mentoring peers, leading workshops, and documenting analytics workflows to enable reproducibility and cross-functional knowledge sharing across global teams.…I’m a data analyst with 4+ years of experience in digital marketing analytics, data engineering, and research-focused academic support. I routinely analyze large-scale datasets (tens of millions of events per month, 10TB+ of marketing data), clean and transform data, build predictive models, design ETL pipelines, and develop interactive dashboards to optimize campaigns, pricing, and operational metrics. I’m proficient in Python, R, SQL, BigQuery, Snowflake, Tableau, Looker, GA4, and AWS, with expertise in data governance, attribution modeling, A/B testing, time-series forecasting, and marketing ROI measurement. I enjoy mentoring peers, leading workshops, and documenting analytics workflows to enable reproducibility and cross-functional knowledge sharing across global teams.

Available to hire

I’m a data analyst with 4+ years of experience in digital marketing analytics, data engineering, and research-focused academic support. I routinely analyze large-scale datasets (tens of millions of events per month, 10TB+ of marketing data), clean and transform data, build predictive models, design ETL pipelines, and develop interactive dashboards to optimize campaigns, pricing, and operational metrics.

I’m proficient in Python, R, SQL, BigQuery, Snowflake, Tableau, Looker, GA4, and AWS, with expertise in data governance, attribution modeling, A/B testing, time-series forecasting, and marketing ROI measurement. I enjoy mentoring peers, leading workshops, and documenting analytics workflows to enable reproducibility and cross-functional knowledge sharing across global teams.

Skills

Experience Level

Expert

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Expert

Work Experience

Student Technical Assistant at University of Texas at Dallas

August 1, 2023 - December 1, 2023

Researched and documented advanced data engineering, analytics, and marketing technologies; developed comprehensive case studies and technical documentation on campaign attribution models, data pipeline optimization, customer engagement analytics, and forecasting models; delivered classroom presentations and workshops; created interactive learning dashboards; mentored peers in lab sessions; collaborated with faculty to integrate findings into the data science curriculum.

Sr. Associate - Analyst (Digital Media) at GOC

May 1, 2021 - August 1, 2023

Designed, implemented, and maintained multi-touch attribution (MTA) and marketing mix models (MMM) using BigQuery ML and R; analyzed digital marketing performance across multiple channels; conducted A/B tests, geo-experiments, and lift studies; built scalable ETL pipelines and dashboards; advised on budget allocation and audience segmentation, driving measurable ROI improvements and multi-million-dollar savings.

Data Analyst - Marketing at Airbnb

April 1, 2019 - April 1, 2021

Engineered and optimized ETL workflows, consolidating multi-domain data into S3 and Hive; developed interactive Looker dashboards across 25+ markets to monitor occupancy, cancellations, revenue KPIs, and marketing ROI; implemented GTM/GA4 tagging frameworks to enable robust attribution; performed time-series forecasting to inform pricing strategies and occupancy optimization; standardized data governance and automated workflows.