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I am a Social Media Manager and Content Strategist focused on growing mission-driven brands through clear storytelling, strategic content, and performance-driven experimentation. I own end-to-end social, from planning and creation to optimization and measurement, treating social as a growth channel with autonomy and accountability. I have hands-on experience in B2C and B2B contexts, collaborating with sales and marketing to convert attention into engagement and conversions. I thrive in remote work, bringing ownership over outcomes, strong writing and narrative skills, and a relentless curiosity to test, learn, and optimize.…I am a Social Media Manager and Content Strategist focused on growing mission-driven brands through clear storytelling, strategic content, and performance-driven experimentation. I own end-to-end social, from planning and creation to optimization and measurement, treating social as a growth channel with autonomy and accountability. I have hands-on experience in B2C and B2B contexts, collaborating with sales and marketing to convert attention into engagement and conversions. I thrive in remote work, bringing ownership over outcomes, strong writing and narrative skills, and a relentless curiosity to test, learn, and optimize.

Monique Cristina dos Santos Rodrigues

Influencer Marketing Manager, Marketing Analyst, Marketing Strategist, +5

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I am a Social Media Manager and Content Strategist focused on growing mission-driven brands through clear storytelling, strategic content, and performance-driven experimentation. I own end-to-end social, from planning and creation to optimization and measurement, treating social as a growth channel with autonomy and accountability. I have hands-on experience in B2C and B2B contexts, collaborating with sales and marketing to convert attention into engagement and conversions. I thrive in remote work, bringing ownership over outcomes, strong writing and narrative skills, and a relentless curiosity to test, learn, and optimize.…I am a Social Media Manager and Content Strategist focused on growing mission-driven brands through clear storytelling, strategic content, and performance-driven experimentation. I own end-to-end social, from planning and creation to optimization and measurement, treating social as a growth channel with autonomy and accountability. I have hands-on experience in B2C and B2B contexts, collaborating with sales and marketing to convert attention into engagement and conversions. I thrive in remote work, bringing ownership over outcomes, strong writing and narrative skills, and a relentless curiosity to test, learn, and optimize.

Available to hire

I am a Social Media Manager and Content Strategist focused on growing mission-driven brands through clear storytelling, strategic content, and performance-driven experimentation. I own end-to-end social, from planning and creation to optimization and measurement, treating social as a growth channel with autonomy and accountability.

I have hands-on experience in B2C and B2B contexts, collaborating with sales and marketing to convert attention into engagement and conversions. I thrive in remote work, bringing ownership over outcomes, strong writing and narrative skills, and a relentless curiosity to test, learn, and optimize.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Content Creator (Instagram & TikTok) at Self-employed / Personal Brand – @moniroodrigues

January 1, 2020 - Present

Full-cycle content ownership: planning, recording, editing, publishing; storytelling, personal branding, and positioning strategy; performance and engagement analysis; adaptation of tone and language to different personas; active community engagement through comments and DMs.

Marketing Assistant & Social Media (Freelance) at Freelance

September 1, 2024 - December 1, 2024

Planned, produced, and executed social content focused on reach, engagement, and conversion; owned editorial calendars and content organization; tracked KPIs and analyzed performance; conducted audience research, behavior analysis, and trend monitoring; delivered performance insights and recommendations to support marketing decisions.

Freelance Social Media Manager at Rally Centro Automotivo

December 1, 2025 - Present

Owned Instagram content strategy (feed, reels, and stories); created visual assets, reel covers, and copy aligned with brand positioning; used content as a sales-support and lead-generation tool; adapted communication and creative direction based on performance and client feedback.

Social Media & Front Desk Assistant at HR Hamilton Ribeiro – Beauty Salon

August 1, 2023 - January 1, 2024

Developed content aligned with brand identity and commercial strategy; managed Instagram and WhatsApp communication (DMs, comments, inquiries); strengthened customer relationships, retention, and conversion; supported marketing initiatives with organized information and execution.

Front Desk Assistant at Odonto RMK Eireli ME

April 1, 2024 - March 1, 2025

Consultative customer service with a focus on identifying needs and opportunities; organized customer data and operational information; clear, empathetic communication across diverse customer profiles.

Customer Retention Specialist at Maestra

August 1, 2020 - January 1, 2023

Customer relationship management focused on retention and conversion; analysis of customer data and performance indicators; KPI-driven work focused on customer experience optimization.

Telemarketing Operator (Promoted to Senior Campaigns) at Plansul

March 1, 2015 - April 1, 2019

Active and inbound customer service for B2B and B2C accounts; persuasive, solution-oriented communication; promoted based on performance, analytical skills, and consistent results.

Content Creator (Instagram & TikTok) at @moniroodrigues (Personal Brand)

January 1, 2020 - Present