Available to hire
I’m a product-oriented digital marketer with experience in driving growth across advertising, content strategy, and client-facing projects. I excel at collaborating with cross-functional teams and managing campaigns from ideation to execution, delivering measurable results.
I thrive on turning data into actionable insights, optimizing performance through localization and experimentation, and maintaining a global mindset in fast-paced environments.
Experience Level
Language
English
Fluent
Japanese
Fluent
German
Advanced
Chinese
Fluent
Work Experience
Chief of Media Planning at Taipei Digital Group
August 1, 2025 - PresentLead liaison between clients, customer support, and product teams for an in-house SaaS platform; collected and prioritized user feedback and operational issues from live campaigns; translated business and client needs into functional improvement proposals; supported iteration planning and post-release validation; proficient in Meta Ads Manager, Google Ads, and Google Analytics for campaign setup, optimization, and performance tracking; planned and executed data-driven campaigns targeting the Taiwan market for Japanese clients; built and maintained long-term client relationships; coordinated with internal teams to ensure on-time delivery; conducted market research and competitor analysis; analyzed campaign data to identify issues and optimize performance; provided strategic input to the product team and trained new team members.
Advertising Planning Specialist at Taipei Digital Group
May 1, 2025 - August 1, 2025Manage Meta Ads (primary), Google Ads, and Google Analytics for campaign execution and performance tracking; plan and optimize digital campaigns for Japanese clients targeting the Taiwan market; coordinate cross-functional teams (design, data, client service) to deliver projects on time and on budget; apply customer insights to refine product-market fit and message alignment.
Customer Service Specialist at 10xcrew
February 1, 2024 - December 1, 2024Digital marketing strategy expert, maximizing online brand awareness; handled multilingual customer inquiries across time zones, enhancing user adoption and retention.
SEO Content Writer at Aotter Inc.
June 1, 2022 - March 1, 2023Produced high-performing SEO content (>8,000 clicks per article) for digital tools and software topics; used Google Analytics and Search Console for performance reviews and iteration planning; collaborated with product managers and engineers to translate technical features into user-friendly content.
Marketing Analyst & Content Localizer at GaragePlay Inc.
October 1, 2021 - December 1, 2021Developed and localized marketing materials for international film releases in Taiwan; developed localized ad creatives and executed performance campaigns across e-commerce platforms and display ad networks to boost reach and engagement.
Sales representative at Dan-Chief Technology Co., Ltd.
October 1, 2020 - September 1, 2021Led high-volume cold outreach, leading to a 20% increase in new client acquisitions; developed partnerships with top global electronic manufacturers, increasing annual sales revenue by $55,000; spearheaded seller acquisition strategies and client relationship management, resulting in a 93% customer satisfaction rate; led cross-border collaboration with Japanese partners and internal teams to optimize product offerings and ensure cultural alignment.
Education
Master of Arts at CBS International Business School, Cologne, Germany
August 1, 2023 - June 1, 2025Bachelor at Soochow University, Taipei, Taiwan
September 1, 2016 - January 1, 2020Master of Arts in Digital Marketing at CBS International Business School
August 1, 2023 - June 1, 2025Double major in Japanese and German Language and Culture at Soochow University
September 1, 2016 - January 1, 2020Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
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