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I'm Ketevan Zivivadze, a strategic marketing leader from Georgia, currently based in Milan. I blend data-driven performance with emotionally resonant storytelling to elevate luxury and premium brands across markets. I enjoy building in-house creative teams, partnering with agencies, and shaping end-to-end brand ecosystems that drive loyalty and revenue. My background spans luxury branding, hospitality, premium coffee, and wellness. I thrive on translating client needs into clear creative briefs, crafting cohesive multi-channel campaigns, and delivering measurable results through tailored, high-impact digital and in-store experiences.…I'm Ketevan Zivivadze, a strategic marketing leader from Georgia, currently based in Milan. I blend data-driven performance with emotionally resonant storytelling to elevate luxury and premium brands across markets. I enjoy building in-house creative teams, partnering with agencies, and shaping end-to-end brand ecosystems that drive loyalty and revenue. My background spans luxury branding, hospitality, premium coffee, and wellness. I thrive on translating client needs into clear creative briefs, crafting cohesive multi-channel campaigns, and delivering measurable results through tailored, high-impact digital and in-store experiences.

Ketevan Zivivadze

Creative Director, Content Creator, Social Media Manager, +2

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I'm Ketevan Zivivadze, a strategic marketing leader from Georgia, currently based in Milan. I blend data-driven performance with emotionally resonant storytelling to elevate luxury and premium brands across markets. I enjoy building in-house creative teams, partnering with agencies, and shaping end-to-end brand ecosystems that drive loyalty and revenue. My background spans luxury branding, hospitality, premium coffee, and wellness. I thrive on translating client needs into clear creative briefs, crafting cohesive multi-channel campaigns, and delivering measurable results through tailored, high-impact digital and in-store experiences.…I'm Ketevan Zivivadze, a strategic marketing leader from Georgia, currently based in Milan. I blend data-driven performance with emotionally resonant storytelling to elevate luxury and premium brands across markets. I enjoy building in-house creative teams, partnering with agencies, and shaping end-to-end brand ecosystems that drive loyalty and revenue. My background spans luxury branding, hospitality, premium coffee, and wellness. I thrive on translating client needs into clear creative briefs, crafting cohesive multi-channel campaigns, and delivering measurable results through tailored, high-impact digital and in-store experiences.

Available to hire

I’m Ketevan Zivivadze, a strategic marketing leader from Georgia, currently based in Milan. I blend data-driven performance with emotionally resonant storytelling to elevate luxury and premium brands across markets. I enjoy building in-house creative teams, partnering with agencies, and shaping end-to-end brand ecosystems that drive loyalty and revenue.

My background spans luxury branding, hospitality, premium coffee, and wellness. I thrive on translating client needs into clear creative briefs, crafting cohesive multi-channel campaigns, and delivering measurable results through tailored, high-impact digital and in-store experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Georgian

Fluent

Russian

Advanced

Italian

Intermediate

Work Experience

Head of Marketing at Georgia's leading premium coffee brand

May 1, 2025 - November 1, 2025

Led in-house creative team and shaped full brand strategy; launched a 360° brand awareness push; aligned with an Austrian advertising agency to refine brand voice and visuals.

Marketing Manager at Georgia's leading premium coffee brand

May 1, 2024 - March 1, 2025

Redefined the brand identity for a tech-forward, youth-focused hotel; directed content, creative, and digital campaigns, boosting direct bookings and activating the hotel through events and partnerships.

Digital Account Manager at Georgia's leading premium coffee brand

September 1, 2023 - May 1, 2024

Coordinated digital campaigns for global and local clients including Heineken, Glovo, and Kings Garden; translated client needs into clear, creative briefs and ensured smooth execution across teams.

Head of Marketing

May 1, 2025 - November 1, 2025

Led in-house creative team and shaped full brand strategy, website, and digital communication funnel for a premium wellness brand; drove loyalty, customer engagement and revenue growth through targeted, data-driven campaigns.

Marketing Manager

May 1, 2024 - March 1, 2025

Redefined brand identity for a tech-forward, youth-focused hotel; directed content, creative, and digital campaigns; boosted direct bookings; activated the hotel through events and partnerships; launched in Germany and Austria markets.

Digital Account Manager

September 1, 2023 - May 1, 2024

Coordinated digital campaigns for global and local clients including Heineken, Glovo, and Kings Garden; translated client needs into clear briefs and ensured smooth execution across teams; led a performance-marketing project and campaign optimization.

Marketing Intern at Marriott International (Multiple properties)

December 1, 2022 - March 1, 2023

Managed digital presence for three Marriott properties; supported in-house marketing efforts; collaborated with teams on campaigns; gained foundational knowledge of digital channels.

Marketing Manager at Tech-forward hotel (youth-focused)

May 1, 2024 - March 1, 2025

Redefined brand identity for a tech-forward, youth-focused hotel. Directed content, creative, and digital campaigns; boosted direct bookings; activated the hotel through events and partnerships to build a vibrant community.

Digital Account Manager at Marketing Department

September 1, 2023 - May 1, 2024

Coordinated digital campaigns for global and local clients including Heineken, Glovo, and Kings Garden. Translated client needs into clear creative briefs; ensured smooth execution across teams. Managed a performance-marketing project, gaining foundational knowledge of digital channels and campaign optimization.

Marketing Intern at Marriott properties (three Marriott hotels)

December 1, 2022 - March 1, 2023

Intern in Marketing Department; managed digital presence for three Marriott properties, creating tailored content, coordinating photo shoots, and executing paid social campaigns aligned with each hotel’s brand voice and audience.

Head of Marketing at Georgia's leading premium wellness brand

May 1, 2025 - November 1, 2025

Led sales & marketing for a premium wellness brand, directing the in-house creative team and shaping the full brand strategy, website, and digital communication funnel. Drove loyalty, customer engagement, and revenue growth through targeted, data-driven campaigns.

Marketing Manager at Georgia's leading premium wellness brand

May 1, 2024 - March 1, 2025

Redefined the brand identity for a tech-forward, youth-focused hotel. Directed content, creative, and digital campaigns; boosted direct bookings and activated the hotel through events and partnerships to build a vibrant community. Managed digital presence for three Marriott properties, tailoring content and coordinating photo shoots; executed paid social campaigns aligned with each hotel's brand voice and audience.

Digital Account Manager at Marriott International (Hotel Properties)

September 1, 2023 - May 1, 2024

Coordinated digital campaigns for global and local clients including Heineken, Glovo, and King's Garden. Translated client needs into clear creative briefs and ensured smooth execution across teams. Managed a performance-marketing project and gained strong foundational knowledge of digital channels and campaign optimization. In the Marketing Department, managed digital presence for three Marriott properties, creating tailored content, coordinating photoshoots, and executing paid social campaigns aligned with each hotel's brand voice and audience.

Intern in Marketing Department at Marriott International (Hotels)

December 1, 2022 - March 1, 2023

Awarded 100% national scholarship from Georgia; translated client needs into clear briefs and supported smooth execution across teams. Assisted in maintaining digital presence for Marriott properties and contributed to content planning.

Head of Sales & Marketing at Georgia's leading premium wellness brand

May 1, 2025 - November 1, 2025