Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a data-driven marketing leader with more than 20 years of experience shaping customer strategy, omnichannel campaigns, testing and measurement guided by data. I excel in loyalty programs, customer segmentation, data-driven CRM and lifecycle marketing that drive meaningful results. Throughout my career I’ve owned mobile and digital infrastructure, built engaging customer experiences, and launched products at scale. I’m a collaborative leader who translates insights into action, mentors managers, and partners with executives to deliver billions in incremental sales and double-digit improvements in engagement and margin.…I am a data-driven marketing leader with more than 20 years of experience shaping customer strategy, omnichannel campaigns, testing and measurement guided by data. I excel in loyalty programs, customer segmentation, data-driven CRM and lifecycle marketing that drive meaningful results. Throughout my career I’ve owned mobile and digital infrastructure, built engaging customer experiences, and launched products at scale. I’m a collaborative leader who translates insights into action, mentors managers, and partners with executives to deliver billions in incremental sales and double-digit improvements in engagement and margin.

John Giaquinto

Marketing Strategist, Brand Strategist, Growth Marketer, +2





I am a data-driven marketing leader with more than 20 years of experience shaping customer strategy, omnichannel campaigns, testing and measurement guided by data. I excel in loyalty programs, customer segmentation, data-driven CRM and lifecycle marketing that drive meaningful results. Throughout my career I’ve owned mobile and digital infrastructure, built engaging customer experiences, and launched products at scale. I’m a collaborative leader who translates insights into action, mentors managers, and partners with executives to deliver billions in incremental sales and double-digit improvements in engagement and margin.…I am a data-driven marketing leader with more than 20 years of experience shaping customer strategy, omnichannel campaigns, testing and measurement guided by data. I excel in loyalty programs, customer segmentation, data-driven CRM and lifecycle marketing that drive meaningful results. Throughout my career I’ve owned mobile and digital infrastructure, built engaging customer experiences, and launched products at scale. I’m a collaborative leader who translates insights into action, mentors managers, and partners with executives to deliver billions in incremental sales and double-digit improvements in engagement and margin.

Available to hire

I am a data-driven marketing leader with more than 20 years of experience shaping customer strategy, omnichannel campaigns, testing and measurement guided by data. I excel in loyalty programs, customer segmentation, data-driven CRM and lifecycle marketing that drive meaningful results.

Throughout my career I’ve owned mobile and digital infrastructure, built engaging customer experiences, and launched products at scale. I’m a collaborative leader who translates insights into action, mentors managers, and partners with executives to deliver billions in incremental sales and double-digit improvements in engagement and margin.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Adobe InDesign

Intermediate

Language

English

Fluent

Work Experience

Vice President of Loyalty, Personalization & Analytics at Rite Aid

January 1, 2023 - January 1, 2025

Led loyalty, personalization and analytics for a major omnichannel retailer, driving data-driven strategies across channels and delivering measurable improvements in engagement and sales.

Senior Director of Loyalty at Hannaford Supermarket (Ahold Delhaize)

January 1, 2016 - January 1, 2023

Directed loyalty initiatives and digital marketing for Hannaford, focusing on customer retention, segmentation and omnichannel campaigns within the Ahold Delhaize portfolio.

Senior Director of Brand and Buzz at IBM SevOne

January 1, 2014 - January 1, 2015

Led brand strategy, digital marketing and communications for SevOne within the IBM ecosystem, elevating brand presence and market engagement.

Vice President of CRM Consulting at Symphony Retail

January 1, 2010 - January 1, 2014

Directed CRM consulting practices, shaping retail client strategies around customer marketing, data-driven campaigns and lifecycle programs.

Manager of Field Marketing Services at Dunkin’ Brands / Dunkin’ Donuts

January 1, 2007 - January 1, 2009

Oversaw field marketing programs and local store marketing initiatives to drive customer acquisition and in-store engagement.

Field Marketing Manager, LSM at Dunkin’ Brands / Dunkin’ Donuts

January 1, 2006 - January 1, 2007

Managed local store marketing efforts and field activation to support brand visibility and sales.

Manager, Customer Marketing at Albertsons/Shaw’s Supermarkets

January 1, 2003 - January 1, 2006

Led customer marketing initiatives to enhance loyalty and targeted promotions across Western Massachusetts.