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Hi, I’m Elena Gostrer, a strategic Product and Marketing Management Consultant with 15+ years of experience helping B2B and B2C software teams chart growth. I excel at turning complex offerings into clear value propositions, crafting compelling messaging, and aligning product strategy with market needs for sustainable results. I’ve led initiatives across SaaS, AI-based solutions, and mission-driven programs, collaborating cross-functionally to drive go-to-market planning, brand strategy, and market entry. I enjoy translating human-centered insights into practical strategies that boost adoption, revenue, and customer delight.…Hi, I’m Elena Gostrer, a strategic Product and Marketing Management Consultant with 15+ years of experience helping B2B and B2C software teams chart growth. I excel at turning complex offerings into clear value propositions, crafting compelling messaging, and aligning product strategy with market needs for sustainable results. I’ve led initiatives across SaaS, AI-based solutions, and mission-driven programs, collaborating cross-functionally to drive go-to-market planning, brand strategy, and market entry. I enjoy translating human-centered insights into practical strategies that boost adoption, revenue, and customer delight.

Elena Gostrer

Marketing Consultant, Marketing Strategist

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Hi, I’m Elena Gostrer, a strategic Product and Marketing Management Consultant with 15+ years of experience helping B2B and B2C software teams chart growth. I excel at turning complex offerings into clear value propositions, crafting compelling messaging, and aligning product strategy with market needs for sustainable results. I’ve led initiatives across SaaS, AI-based solutions, and mission-driven programs, collaborating cross-functionally to drive go-to-market planning, brand strategy, and market entry. I enjoy translating human-centered insights into practical strategies that boost adoption, revenue, and customer delight.…Hi, I’m Elena Gostrer, a strategic Product and Marketing Management Consultant with 15+ years of experience helping B2B and B2C software teams chart growth. I excel at turning complex offerings into clear value propositions, crafting compelling messaging, and aligning product strategy with market needs for sustainable results. I’ve led initiatives across SaaS, AI-based solutions, and mission-driven programs, collaborating cross-functionally to drive go-to-market planning, brand strategy, and market entry. I enjoy translating human-centered insights into practical strategies that boost adoption, revenue, and customer delight.

Available to hire

Hi, I’m Elena Gostrer, a strategic Product and Marketing Management Consultant with 15+ years of experience helping B2B and B2C software teams chart growth. I excel at turning complex offerings into clear value propositions, crafting compelling messaging, and aligning product strategy with market needs for sustainable results.

I’ve led initiatives across SaaS, AI-based solutions, and mission-driven programs, collaborating cross-functionally to drive go-to-market planning, brand strategy, and market entry. I enjoy translating human-centered insights into practical strategies that boost adoption, revenue, and customer delight.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Co-Founder & Chief Product Officer at ExoChat

January 1, 2025 - Present

Led strategy, product roadmap, and market positioning for an AI-powered communication platform. Defined product value proposition, messaging, and go-to-market approach; oversaw cross-functional coordination between product, marketing, and technical teams. Managed early-stage launch planning, strategic documentation, and stakeholder communications.

Product and Marketing Management Consultant at Homut

January 1, 2023 - Present

Advisor to early-stage and growth-stage organizations across AI, wellbeing-oriented products, food safety diagnostics, and enterprise SaaS. Developed value propositions, positioning and messaging frameworks; conducted market research and competitive analysis; built customer segmentation and personas; designed go-to-market roadmaps, brand strategy, and launch plans; prepared strategic documentation for stakeholders and partners.

Director of Product Management at Enjoy Technology

January 1, 2020 - December 31, 2023

Managed product strategy and execution for operational software solutions that significantly improved revenue and efficiency. Launched a revenue platform yielding +32% revenue growth and implemented an internal operations system that improved efficiency by ~41%, delivering substantial cost savings. Oversaw development and release of user-focused tools enhancing user experience and operational performance.

Principal Product Manager at WhiteHat Security

January 1, 2018 - December 31, 2020

Market-Driven Innovation: Conducted market research, competitive analysis, and customer interviews to identify opportunities for platform growth. Strategic Integration: Led evaluation, negotiation, and integration of a UX tracking tool to enable data-driven decision-making. Customer-Centric Advocacy: Championed initiatives to improve platform scalability and usability based on customer feedback.

Senior Global Product Manager at Verifone System Inc.

January 1, 2015 - December 31, 2018

Drove innovation and accessibility in payment systems, balancing user needs with business goals. Embedded OS migration, defined and launched the first U.S. payment system for visually impaired individuals, developer tools management, and introduced UX research and usability testing into the SDLC.

Product Manager at AppSence

January 1, 2012 - December 31, 2014

Drove the development lifecycle of DataNow, an enterprise-grade Dropbox alternative, delivering secure and scalable solutions for enterprise data management. Managed product lifecycle; designed tools for enhanced performance insights and optimization.

Product Owner at Advanced Business Center, Ricoh Innovations, Inc.

January 1, 2010 - December 31, 2012

Led SMB-focused prototypes, conducting customer research and market alignment. Designed SMB-oriented SaaS launches and analytics tools to improve performance tracking.

Principal Software Engineer / Senior Software Engineer at Symantec Software / VERITAS Software

January 1, 2000 - December 31, 2010

Contributed across software engineering roles, including leadership in building scalable systems and developer-facing touches during the Symantec/Veritas period.

Senior Software Engineer at LASTH Inc.

January 1, 1999 - December 31, 2000

Software development roles focusing on core engineering tasks and product delivery.

Senior Software Engineer at TICI Software Systems

January 1, 1997 - December 31, 1999

Senior software engineering contributions across project lifecycles.

Software Engineer at Various

January 1, 1984 - December 31, 1995

Early career software development roles across USSR and Israel.