Danica is an award winning Public Relations and Strategic Communications professional. She has held a range of leadership roles in both government and the private/commercial sector managing public affairs, advocacy and advising on government relations.
Danica is a strong net worker and influencer, adept at building both internal and external relationships that enhance her effectiveness in achieving outcomes.
She has honed her skills for working with both ‘at risk’ and complex organisational and contractual challenges, being able to troubleshoot the issues and implement strategies. This work has extended to more recent strategy advice on a consultancy basis for private sector and commercial organisations.
Her talent and passion for strategic communications and PR has supported organisations build strong relationships, reputations and story telling to succeed.
“I work with clients to enhance and protect their reputations, establishing strong relationships with stakeholders including government, media and investors. My approach is underpinned by four values driven behaviours:
• Excellence
• Creativity
• Nimbleness
• Strong and honest relationships
These ensure I deliver the best strategic advice to clients, helping them achieve their commercial objectives. “
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