Hi, I’m Julia a freelance digital marketing expert based in the UK with 7+ years of experience in performance marketing. I help brands build full-funnel marketing strategies, covering web design, editorial and product photography, ad copywriting, SEO, Meta Ads, Google Ads, and performance reporting…

Julia B.

Hi, I’m Julia a freelance digital marketing expert based in the UK with 7+ years of experience in performance marketing. I help brands build full-funnel marketing strategies, covering web design, editorial and product photography, ad copywriting, SEO, Meta Ads, Google Ads, and performance reporting…

Available to hire

Hi, I’m Julia a freelance digital marketing expert based in the UK with 7+ years of experience in performance marketing. I help brands build full-funnel marketing strategies, covering web design, editorial and product photography, ad copywriting, SEO, Meta Ads, Google Ads, and performance reporting

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Language

English
Fluent

Work Experience

Digital Marketing Expert at Self-Employed / Freelance
September 1, 2019 - Present
Delivering full-funnel digital marketing services including web design, editorial and product photography, ad copywriting, SEO, Meta Ads, Google Ads, and performance reporting for clients in the UK and beyond.
Programmatic Account Manager at Publicis Media, London
April 1, 2021 - July 1, 2024
- Managed multi-million-pound programmatic campaigns for Disney, Adobe, Invisalign, Maserati and Aviva; - I implemented and optimised campaigns across DOOH, Meta / Social, and YouTube, increasing ROI for stakeholders by up to 40%; -Trained and mentored new Account Executives to improve productivity and client satisfaction; monitored ad spend, performance metrics, and campaign delivery while collaborating with internal and client stakeholders.
Digital Assistant at Media Blast er.com, Remote
December 1, 2019 - November 1, 2020
Wrote SEO-friendly blog content, ad copy, and native ads to support content and performance marketing strategies; conducted competitive analysis, created wireframes, and supported campaign planning to improve conversion performance.

Education

MSc Digital Marketing at Middlesex University, London
September 1, 2019 - November 1, 2020
BSc Psychology at UBB, Romania
September 1, 2013 - July 1, 2017

Qualifications

Data Analytics Bootcamp
November 12, 2024 - February 7, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    paper Google Ads Campaign

    Google Ads Campaigns (Search & Display)

    Website:
    https://www.twine.net/signin

    My Role

    Digital Marketing Lead

    Project Description

    Led the setup and execution of Google Ads Manager campaigns across Search and Display networks. Managed end-to-end campaign strategy, including account structure, creative direction, ad copy, and keyword research using

    Focused on identifying underutilised and low-competition keywords that competitors were not scaling effectively by using SemRush, Moz, allowing for efficient budget allocation and improved performance

    Responsibilities

    • Google Ads Manager setup and configuration
    • Search Ads & Display Ads campaign management
    • Ad creative and copywriting
    • Competitor keyword research and gap analysis
    • Performance optimisation and scaling
    paper TikTok Video Ads

    TikTok Ads

    URL:
    https://www.twine.net/signin

    My Role

    Social Media Marketer

    Project Description

    Planned and executed TikTok advertising campaigns using influencer-driven UGC, highlighting product benefits through natural lifestyle demonstrations to build trust and drive performance.

    Focus Areas

    • Video Ad
    • TikTok Ad
    • Influencer Marketing
    • TikTok Marketing
    • Performance Marketing