I am applying to express my interest in the position as advertised. With a robust data management and strategic analysis background, complemented by hands-on experience at leading organisations like PepsiCo Inc., Centrica Hive and Total Energies, I am excited to bring my expertise to your organisation. At PepsiCo, I spearheaded initiatives that enhanced project deliverability and operational efficiency through advanced data analysis and reporting techniques. This role honed my skills in using BI tools and data modelling to deliver actionable insights that have consistently optimised business processes and outcomes. While at Centrica Hive, my strategic use of data from Salesforce, SQL and Google Analytics enabled the crafting of targeted digital marketing strategies and optimising pricing models. My efforts directly influenced improved campaign effectiveness and profitability, demonstrating my capability to impact business metrics significantly. As an Energy Market Analyst at Flexitricity, I utilised SQL and SAAS to manage extensive datasets, providing the business intelligence needed to drive decisions on commercial and strategic initiatives. My advanced analytical reports have regularly informed senior management decisions, highlighting my ability to communicate complex data in an actionable manner. I am particularly drawn to this opportunity and am eager to bring my data visualisation, predictive modeling, and strategic data analysis expertise to your team, contributing to innovative solutions that drive business success. Thank you for considering my application. I look forward to discussing how my background, skills, and enthusiasm will contribute to and grow with your esteemed team.

Sadiya Haque

I am applying to express my interest in the position as advertised. With a robust data management and strategic analysis background, complemented by hands-on experience at leading organisations like PepsiCo Inc., Centrica Hive and Total Energies, I am excited to bring my expertise to your organisation. At PepsiCo, I spearheaded initiatives that enhanced project deliverability and operational efficiency through advanced data analysis and reporting techniques. This role honed my skills in using BI tools and data modelling to deliver actionable insights that have consistently optimised business processes and outcomes. While at Centrica Hive, my strategic use of data from Salesforce, SQL and Google Analytics enabled the crafting of targeted digital marketing strategies and optimising pricing models. My efforts directly influenced improved campaign effectiveness and profitability, demonstrating my capability to impact business metrics significantly. As an Energy Market Analyst at Flexitricity, I utilised SQL and SAAS to manage extensive datasets, providing the business intelligence needed to drive decisions on commercial and strategic initiatives. My advanced analytical reports have regularly informed senior management decisions, highlighting my ability to communicate complex data in an actionable manner. I am particularly drawn to this opportunity and am eager to bring my data visualisation, predictive modeling, and strategic data analysis expertise to your team, contributing to innovative solutions that drive business success. Thank you for considering my application. I look forward to discussing how my background, skills, and enthusiasm will contribute to and grow with your esteemed team.

Available to hire

I am applying to express my interest in the position as advertised. With a robust data management and strategic analysis background, complemented by hands-on experience at leading organisations like PepsiCo Inc., Centrica Hive and Total Energies, I am excited to bring my expertise to your organisation.

At PepsiCo, I spearheaded initiatives that enhanced project deliverability and operational efficiency through advanced data analysis and reporting techniques. This role honed my skills in using BI tools and data modelling to deliver actionable insights that have consistently optimised business processes and
outcomes.

While at Centrica Hive, my strategic use of data from Salesforce, SQL and Google Analytics enabled the crafting of targeted digital marketing strategies and optimising pricing models. My efforts directly influenced
improved campaign effectiveness and profitability, demonstrating my capability to impact business metrics
significantly.

As an Energy Market Analyst at Flexitricity, I utilised SQL and SAAS to manage extensive datasets, providing the business intelligence needed to drive decisions on commercial and strategic initiatives. My advanced analytical reports have regularly informed senior management decisions, highlighting my ability
to communicate complex data in an actionable manner.

I am particularly drawn to this opportunity and am eager to bring my data visualisation, predictive modeling, and strategic data analysis expertise to your team, contributing to innovative solutions that drive business
success.

Thank you for considering my application. I look forward to discussing how my background, skills, and enthusiasm will contribute to and grow with your esteemed team.

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Language

English
Fluent
French
Beginner
Arabic
Beginner

Work Experience

Data & Analytics Manager at Elixirr Tech
July 1, 2024 - Present
Leading and supporting the Data Insights team on analytics, data evaluation and manipulation across multiple projects and workstreams. Responsible for production, testing, launch and training of dashboards, reports and data outputs using quantitative and qualitative methods. Ensures quality assurance, analytical rigour, and GDPR compliance, while guiding the team to structure analyses and validate hypotheses. Manages stakeholder communication, progress reporting, and cross-functional collaboration.
Data Insights Analyst/Commercialisation Associate Supervisor at PepsiCo Inc.
August 1, 2022 - July 1, 2024
Led multiple initiatives from inception to launch, leveraging Power BI, Tableau and SAP to plan and oversee analytics projects. Enhanced project deliverability through dynamic timelines, evaluated outcomes via dashboards for inventory, warehouse utilisation and KPIs, automated reporting and trained stakeholders on new report functionalities to foster self-sufficiency. Managed resource planning and cross-unit collaboration.
Data Analytics Manager at Centrica Hive
April 1, 2020 - August 1, 2022
Synthesised data from Oracle, Salesforce and Google Analytics to monitor sales, revenue and market trends; developed KPIs for churn, attachment and customer engagement; collaborated with data science to derive customer lifetime value and segmentation; influenced pricing, marketing and product decisions; created recurring revenue dashboards across channels, guiding revenue growth and self-service reporting.
Energy Market Analyst at Flexitricity
September 1, 2013 - March 1, 2020
Delivered analytical reports to support new product development and strategy; built price predictor tool increasing tender bids; designed power demand planning tool; used SQL and SAS to analyse large datasets; produced KPI reporting and communicated findings to senior management to drive commercial decisions.
Senior Risk Analyst at Total Energies
May 1, 2010 - July 1, 2013
Analyzed risk and market data to inform commercial and financial decisions; contributed to risk mitigation strategies and reporting.
Electrical Engineer at Norman Disney and Young
July 1, 2007 - May 1, 2010
Engineered electrical systems and collaborated with BI/IT teams; contributed to project design and risk assessment.

Education

BEng (Hons) Electronics & Electrical Engineering with Management at University of Edinburgh
January 11, 2030 - December 26, 2025
BEng (Hons) Electronics & Electrical Engineering with Management at University of Edinburgh
January 11, 2030 - December 28, 2025

Qualifications

BEng (Hons) Electronics & Electrical Engineering with Management, University of Edinburgh
January 11, 2030 - December 26, 2025
BEng (Hons) Electronics & Electrical Engineering with Management
January 11, 2030 - December 28, 2025

Industry Experience

Energy & Utilities, Consumer Goods, Software & Internet, Media & Entertainment, Professional Services