Available to hire
I am Ashlesha Kelkar, a Principal UX Designer and Product Designer with over a decade of SaaS product design experience across banking, e-learning, health, telecommunications, and networking. I enjoy collaborating with cross-functional teams to brainstorm concepts, create prototypes, and translate complex problems into simple, customer-first solutions. I lead and mentor UX design and development teams, implement design systems with technical partners, and align UX strategies with Agile processes to drive measurable results.
My background spans UX design, e-learning visual design, and animation, equipping me to craft exceptional customer journeys. I have partnered with product managers, engineers, veterinarians, and call centers to improve usability and metrics, and I bring marketing fundamentals to create dynamic advertising solutions. I’m passionate about exploring AI-driven design trends and applying them to enhance user experiences while maintaining accessibility and clarity.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Visual User Experience Designer at Freelance / Volunteer (Contract)
September 1, 2024 - PresentDesigns flyers for small business industries; tutors UX and Visual Design software to college and high school students; completed UI/UX for AI online course; participates in AI seminars to explore current technologies.
Senior User Experience Designer, Contract at AT&T
June 1, 2021 - April 1, 2024Generated and pitched self-created UX ideas, explored AI design within the discovery group to improve metrics and promote user-centric culture. Created and implemented UX strategies aligned with business goals, including the AT&T Bill Guide to reduce calls and costs. Analyzed user feedback, performance metrics, and research data to identify design improvements. Designed personalized components for support and discovery sections and implemented a reusable Article template across AT&T support articles. Built and maintained reusable components in design libraries for cross-functional use. Prototyped mobile-first experiences and contributed to Salesforce platform and call center feedback solutions.
Senior User Experience Designer, Contract at Antech Diagnostics
April 1, 2020 - May 1, 2021Led UX for the Antech Patient-Doctor Lab Portal, delivering high-fidelity prototypes, interactive wireframes, and user flows for veterinary diagnostic tools. Collaborated with product managers, veterinarians, and engineering to simplify complex diagnostic data workflows, improving lab result communication and patient care management. Conducted usability research, created design documentation, and established a reusable component library in Figma. Enhanced accessibility and clarity for veterinary professionals and clinic staff. Also performed product photography for Antech Lab products.
Senior User Experience Designer, Contract at CIT Bank
August 1, 2019 - March 1, 2020Led the design of the responsive retail banking application with mobile-first UX prototyping. Produced comps, wireframes, prototypes, and user flows; partnered with call center team to analyze customer issues and improved user experience around account safety and security. Collaborated with business analysts, user researchers, and product teams to design IA diagrams and new experiences; created product design presentations.
Visual User Experience Designer at TATA Consultancy Services
December 1, 2017 - July 1, 2019Created high-fidelity interactive prototypes and wireframes, and design specification documents for mobile-first banking experiences (Bank of America iPad app) and for Toyota and Lexus Financial Services. Collaborated on prototype development and field testing for dealership backend applications.
Independent Design Consultant at Independent Design Consultant
October 1, 2015 - June 1, 2017Designed CMS content structures and templates to maximize reuse for Citizens Bank mortgage products and Toastmasters International visual content. Developed business and functional requirements, information architecture, wireframes, prototypes, personas; supported Aneconnect with product design.
Project Manager at Indecomm Global Services India
June 1, 2013 - March 1, 2015E-learning Visual Design, Keynote and PowerPoint presentations, graphics, illustrations and 2D animations, simulations, show me creation, and visual training courses for Con Edison.
Senior Visual Designer at TATA Interactive Services
May 1, 2012 - May 1, 2013Oversaw E-learning Visual Review and Concept creation – Visual Storyboard, Animation reviews, Direction for motion graphic designers for Vendor design team.
Visual Design Manager at Hurix Systems Ltd
February 1, 2011 - May 1, 2012Supervised E-learning Visual Review, Concept creator – Animation reviews, Design Team management – UI/UX/Visual Design. Acquired proficiency in art directing motion designers, illustrators, writers, and content creators.
Creative Lead at Excelsoft Technologies Ltd
March 1, 2009 - February 1, 2011E-learning Team Building, Introduce design process, Presales pitch, Visual Review. Acquired proficiency in art directing motion designers, illustrators, writers and content creators.
Senior Visual Designer at Lionbridge Technologies
November 1, 2002 - February 1, 2009Orchestrated E-learning Visual Design - graphics, illustrations and 2D animations, Simulations, show me creation, Visual Review, Tablet UX design for Pearson Math 2007, Creating Design guidelines.
Visual User Experience Designer, Contract at Self-Employed / Freelance
September 1, 2024 - PresentDesign marketing and product collateral for small businesses (e.g., Nishi’s Skin and Hair Clinic; Family Dermatologist). Tutor UX and visual design tools for college and high-school students. Completed UI/UX coursework for AI products (Stanford Online). Volunteer UI/UX design for Maharashtrian Artist of North America. Ongoing work includes developing UX visuals and prototypes for client projects and education-related design tasks.
Senior User Experience Designer, Contract at CIT Bank / First Citizens Bank
August 1, 2019 - March 31, 2020Led UX for responsive retail banking applications; produced wireframes, prototypes, and user flows to enhance security and safety. Analyzed call-center data to reduce issues and improve satisfaction; contributed to information architecture diagrams and new banking experiences.
Independent Design Consultant at Independent / Various Clients
October 1, 2015 - June 30, 2017Designed CMS content structures and templates for e-learning and mortgage products; defined business and functional requirements, information architecture, wireframes, and prototypes; created personas and project artifacts for Aneconnect.
Bereavement Career Break
May 1, 2024 - August 31, 2024Personal sabbatical for family reasons; focused on personal development and recovery.
Visual User Experience Designer at Freelance / Volunteer Projects
September 1, 2024 - PresentContract role focusing on designing flyers for small businesses, tutoring UX and visual design software to students, completing UI/UX for AI projects, and exploring current AI technologies through seminars.
Senior User Experience Designer at AT&T
June 1, 2021 - April 30, 2024Led exploration for AI design within discovery groups to improve metrics and promote a user-centric culture. Created and implemented UX strategies aligned with business goals, contributing to cost and call reductions (e.g., AT&T Bill Guide). Designed personalized components for support and discovery sections and contributed to the design system. Prototyped for mobile-first experiences and supported Salesforce platforms and call center feedback solutions.
Senior User Experience Designer at Antech Diagnostics
April 1, 2020 - May 31, 2021Healthcare diagnostics UX for veterinary patient-doctor lab portal. Delivered high-fidelity prototypes, interactive wireframes, and user flows; collaborated with product managers, veterinarians, and engineering to simplify diagnostic data workflows; developed design documentation and component libraries for consistency; improved accessibility and clarity in portal experiences; conducted product photography for lab products.
Senior User Experience Designer at CIT Bank
August 1, 2019 - March 31, 2020Led humane, user-centric security interfaces for retail banking, focusing on error prevention and risk mitigation; reduced user-induced errors and support calls; partnered with call center and product teams to enhance information architecture and experiences; produced design presentations for new product concepts.
Independent Design Consultant at Freelance (Citizens Bank, Toastmasters International, Aneconnect)
October 1, 2015 - June 30, 2017Designed CMS content structures and templates for e-learning visuals; developed business requirements, IA, wireframes, and personas; managed content strategy for multiple clients and delivered visually engaging e-learning assets.
Education
Master’s in applied art (MFA) Typography at Sir J. J. Institute of Applied Art, University of Mumbai
January 11, 2030 - December 27, 2025Bachelor’s in applied art (BFA) Visual art & Photography (Visual Communication and Advertising) at Sir J. J. Institute of Applied Art, University of Mumbai
January 11, 2030 - December 27, 2025UI/UX Design for AI Products at Stanford Online
January 11, 2030 - January 29, 2026Certified Usability Analyst: User Experience and Customer Centered Design at California State University, Fullerton
January 11, 2030 - January 29, 2026Master’s in applied art (MFA) Typography at Sir J. J. Institute of Applied Art, University of Mumbai
January 11, 2030 - January 29, 2026Bachelor’s in applied art (BFA) Visual art & Photography, Visual Communication and Advertising at Sir J. J. Institute of Applied Art, University of Mumbai
January 11, 2030 - January 29, 2026Continuous learning in Visual Communication at Indian Institute of Technology, Mumbai
January 11, 2030 - January 29, 2026Master’s in Applied Art (MFA) Typography at Sir J. J. Institute of Applied Art, University of Mumbai
January 11, 2030 - March 13, 2026Bachelor’s in Applied Art (BFA) Visual Art & Photography (Visual Communication and Advertising) at Sir J. J. Institute of Applied Art, University of Mumbai
January 11, 2030 - March 13, 2026Qualifications
Certified Usability Analyst: User Experience and Customer Centered Design
January 11, 2030 - December 27, 2025UI/UX Design for AI Products
January 11, 2030 - December 27, 2025UI/UX Design for AI Products Stanford Online
January 11, 2030 - January 29, 2026Certified Usability Analyst: User Experience and Customer Centered Design, California State University, Fullerton
January 11, 2030 - January 29, 2026Certified Usability Analyst (CUA) – User Experience and Customer-Centered Design
January 11, 2030 - March 13, 2026UI/UX Design for AI Products
January 11, 2030 - March 13, 2026Continuous Learning in Visual Communication
January 11, 2030 - March 13, 2026Industry Experience
Software & Internet, Education, Healthcare, Financial Services, Telecommunications, Professional Services, Media & Entertainment, Other, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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