Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Coordinating digital marketing campaigns across web, social, paid ads, email, and content platforms. Aligning designers, content creators, and developers to ensure cohesive execution and on-time delivery. Tracking, analysing, and reporting performance metrics to optimise reach, engagement, and ROI. Managing timelines, deliverables, and budgets while removing bottlenecks and maintaining workflow efficiency. Facilitating communication between creative and technical teams to ensure clarity and accountability. Embedding iterative improvements, performance insights, and structured processes across campaigns.…Coordinating digital marketing campaigns across web, social, paid ads, email, and content platforms. Aligning designers, content creators, and developers to ensure cohesive execution and on-time delivery. Tracking, analysing, and reporting performance metrics to optimise reach, engagement, and ROI. Managing timelines, deliverables, and budgets while removing bottlenecks and maintaining workflow efficiency. Facilitating communication between creative and technical teams to ensure clarity and accountability. Embedding iterative improvements, performance insights, and structured processes across campaigns.

Ivanka Pashova

Project Manager, Product Designer, Digital Marketer, +4





Coordinating digital marketing campaigns across web, social, paid ads, email, and content platforms. Aligning designers, content creators, and developers to ensure cohesive execution and on-time delivery. Tracking, analysing, and reporting performance metrics to optimise reach, engagement, and ROI. Managing timelines, deliverables, and budgets while removing bottlenecks and maintaining workflow efficiency. Facilitating communication between creative and technical teams to ensure clarity and accountability. Embedding iterative improvements, performance insights, and structured processes across campaigns.…Coordinating digital marketing campaigns across web, social, paid ads, email, and content platforms. Aligning designers, content creators, and developers to ensure cohesive execution and on-time delivery. Tracking, analysing, and reporting performance metrics to optimise reach, engagement, and ROI. Managing timelines, deliverables, and budgets while removing bottlenecks and maintaining workflow efficiency. Facilitating communication between creative and technical teams to ensure clarity and accountability. Embedding iterative improvements, performance insights, and structured processes across campaigns.

Available to hire

Coordinating digital marketing campaigns across web, social, paid ads, email, and content platforms. Aligning designers, content creators, and developers to ensure cohesive execution and on-time delivery. Tracking, analysing, and reporting performance metrics to optimise reach, engagement, and ROI. Managing timelines, deliverables, and budgets while removing bottlenecks and maintaining workflow efficiency. Facilitating communication between creative and technical teams to ensure clarity and accountability. Embedding iterative improvements, performance insights, and structured processes across campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Principal Consultant (Digital Agile Delivery, Product & Innovation) at MOIMO

July 1, 2023 - Present

Continued leadership for platform expansion, focusing on product strategy, market positioning, and funding readiness.

Principal Consultant (Digital Agile Delivery, Product & Innovation) at MOIMO

November 1, 2022 - July 1, 2023

Led the launch of the MOIMO SkillsMentor MVP SaaS platform app, an AI-driven, cloud-based product, managing a geographically diverse team and integrating innovative technologies. Collaborated with Innoboost SA and the AI Lab of Bern University of Applied Sciences to craft a detailed business and product strategy for platform expansion, including market analysis, customer segmentation, and technology alignment to enhance market reach and funding readiness.

Agile Product Innovation Steering Advisor at Green Tech Alliance

March 22, 2022 - Present

Advised eco-focused startups and companies on Agile product innovation, integrating sustainable technologies and best practices to accelerate development and time-to-value.

Advisory / Agile Product Innovation Steering at Green Tech Alliance

March 1, 2022 - Present

Advising eco-focused startups and companies through product innovation and development using Agile methodologies, integrating sustainable technologies and practices.

Principal Consultant (Digital Agile Delivery, Product & Innovation) at Ascent

July 1, 2021 - July 1, 2023

Led the end-to-end agile delivery of key digital projects across aerospace, automotive, and financial services; revamped Virgin Galactic’s platform with machine learning elements to elevate user experiences and engagement; delivered an IoT-based diagnostics tool for the automotive industry; managed cloud migration for a major UK financial organisation, increasing system agility by 25%.

Principal Consultant (Digital Agile Delivery, Product & Innovation) at NTT Data UK

August 1, 2018 - August 1, 2021

Directed high-impact technology projects for telecoms and media; developed and integrated RESTful APIs and cloud services for BT/EE Next Gen; led a large team of solution architects and DevOps across BT/EE and NTT DATA, enhancing system performance and user engagement; reduced downtime by 15% and shortened cycle times by 5% through Agile and Lean practices.

Customer Success Manager at Concirrus

May 1, 2016 - August 1, 2017

Led data-driven analyses to identify trends and insights, driving product improvements and innovation; implemented AI-driven strategies to personalise customer experiences, improving CSAT and NPS.

Program Manager at UCL Advances, IDEALondon, Digital Business Labs

June 1, 2014 - December 1, 2015

Provided startups with services for testing, iterating, and validating their digital products; managed the development of UCL's in-house app store and contributed to its growth; collaborated with Curve, EDF Energy, Trint, and others to support digital product validation and market readiness.

Operations Management at Renew Solution

August 1, 2011 - November 1, 2013

Collaborated with leadership on strategic operational and research initiatives; guided change management initiatives for JCDecaux and Clear Channel; prepared and delivered workshops to build change readiness and capability within client organisations.